Quoted message said:Quoted message said:The problem is that bikes are designed & defined too narrowly, by product
managers who focus too much on what *they* think is really cool, and
forget
about broadening the product's appeal to a wider audience.
Yes, but you are part of the industry. You get to talk, face to face,
with the decision makers at one of the big movers and shakers in the
industry. You should not be telling this to Trek, you should be
shouting this at Trek.
Interesting discussion as it comes on heels of the news that bike sales
seem to be going up as oil prices are going up. I see more bike
commuters now, even with the shorter days, than I have seen in a long
time, Seems like the perfect time for the introduction of well-thought
out commuter bikes - fenders, somewhat wider tires, integrated lighting
systems (generator powered; batteries suck, esp. when they die on you
in the middle of nowhere), ability to carry things, etc. Except for
gearing (not enough range for hilly areas) the Bianchi Castro Valley is
along the lines of what I am talking about. Let's see the industry
respond.
Rick: The bikes you believe are so cool... especially when you start talking
about esoterica such as generator-powered lighting system... do not have a
large-enough audience to justify full-scale production from a major
manufacturer. The inevitably become closeouts at the end of the year.
Nevertheless Trek does have them, as you can see here-
http://www2.trekbikes.com/Bikes/Specialty_Bikes/Trekking/Index.php.
Please note we've carried these bikes in the past, and they do not sell.
They sit & rot on the floor, because the customer wanting this type of bike
has not an approximate but an *exact* idea of what they're looking for.
Anything else is an unacceptable compromise. That's fine, providing you have
others who weren't aware of their existence, and see them as an opportunity.
But truth is, Joe & Jane customer are generally put off by the pricing, and
find a basic hybrid to be a more attractive commute machine. A la carte is
the way to go in the US, as opposed to overseas, particularly Germany, where
bikes are marketed fully set up & ready to go.
Rick, it's not a conspiracy. It's all about what will sell in large-enough
quantities to be profitable.
As for the chicken vs egg thing (how can customers get interested in
something that doesn't exist), again, there are options that exist, and some
more on the way (including the new "Portland" model that, as yet, doesn't
have info on the Trek website). But the bike industry doesn't have enough
marketing power to drive demand in the way larger industries do.
And, at present, this market suffers from what I'd call "recumbent
syndrome." What's that? "Recumbent syndrome" is when you have customers
wanting something that's not quite exactly what you have, and nearly always
seem to know more about the product than the salesperson. The last part
isn't as unusual as you'd think; it's normal for someone looking for just
about any highly-specialized item, whether it be high-end stereo, computer
or bikes, to know more about a *specific* product than the salesperson,
simply because the customer has devoted untold hour into researching just
that one thing.
And when you have "RS" (Recumbent Syndrome), it's often a very uncomfortable
situation for salesperson & potential buyer (since the salesperson may know
less than the buyer) and that discourages a lot of shops from carrying such
items. Thus we have ever-fewer shops carrying Recumbents, even though it's a
legit product.
Let's look at this another way. There are more products out there than you
think, as I've pointed out already. You can look at the positive side of
this and say hey, look there are options now that didn't exist before. Or
you can be negative and say hey, if it doesn't have these exact specs, it's
no good. The latter approach will forever relegate the type of bikes you
want to RS status.
--Mike Jacoubowsky
Chain Reaction Bicycles
www.ChainReaction.com
Redwood City & Los Altos, CA USA
"Rick" <[email hidden]> wrote in message
news:[email hidden]...
Quoted message said:
Mike Jacoubowsky said:Quoted message said:2) And I was talking of the poor situation in the US where bike shops
cater to the racer crowd and little else. It is a sorry situation when
in a metro area of 5M plus folks there is almost nothing in the way of
touring bikes, but far too many carbon wonders with no tire clearance
and no ability to carry loads.
- rick
Rick: There's a whole lot in-between the "racer crowd" and those who
ride/need a full-on touring bike. I haven't actively raced in three
decades
(scary to think about that); my riding is what would be called "club
rides",
centuries and two-hour cruises. For those rides, for me, a standard
"racing"
bike fits the bill perfectly. I can ride 120 miles far more comfortably
than
I'd feel had I sat in a chair all day. The dirt road across the top of
Bohlman/On Orbit, en route to Black, is no problem. For rain riding, I
use
25c tires (normally I run 23c) along with SKS Blade fenders and do just
fine.
Editorial comment: Race Blades are OK, but in comparison with real
fenders they suck. Just gave mine away (bought the first month they
were on the market) since I no longer have a bike that will not fit the
real thing.
Quoted message said:If I was using a bike for commuting, or carry-everything touring (as
opposed
to credit-card touring, when you're not carrying a tent & sleeping bag),
a
"touring" bike would be great. Or a cyclo-cross bike. Or, if the commute
was
short enough (under 10 miles), even a hybrid.
So whose needs aren't being met? A very small number of people in the
grand
scheme of things. And even that small number of people do have choices,
just
not as many.
Mike, you missed the point entirely. The point is there is no choice.
I can find maybe 25-30 models of MTB's within a 25 mile radius of where
I live, I can find maybe 25-30 models of 'racing' bike in that same
radius, but I would be hard-pressed to find more than 1-2 models of
'touring' (full, sport, etc.) bikes in that same radius. I know I can
find Trek 520's, but what if that does not suit me. I can list maybe
15-20 models of "touring" bikes (not including Cross bikes), but
dealers do not have them on the floor. 1-2 out of 20 or so possible
models is not choice. How many shops in the area carry the new breed
of city bikes (Breezers, etc.). None that I have seen. I know it is a
risk for shops to carry something, but how do owners know there is no
demand when no one tries? A friend of mine has been looking for a
bike that can be used for light touring and commuting; she wants
generator powered lights, somewhat larger tires, braze-ons for racks
and fenders, somewhat more relaxed geometry (her main bike is a custom
built for PABW a few years back). Cannot find anything to fit the bill
on the shop floors so she is trying to get me to build it for her
though I am short on time resources at present. Opportunities are
being missed, potential customer needs are not being met. The industry
needs to get out of this narrow view look where MTB and racing are the
main markets and everything else gets shoved aside.
Quoted message said:Now, we could say that greater availability of road bikes that can handle
35-38c tires, along with fenders, might encourage more commuting. I'm
skeptical. Just because the product exists doesn't mean people will use
it.
It has to be marketed appropriately, and that's where this industry
really
sucks. We take bikes that can be used to realize all manner of dreams,
but
market them far too narrowly. Cross bikes are the biggest offender. In my
perfect world, you market a 'cross bike as the perfect 2nd bike in the
garage. It's a commute machine. It's your rain bike. It's a touring bike.
And heck, if you want, you can even race it. But the racing label is what
scares people off.
Quoted message said:The problem is that bikes are designed & defined too narrowly, by product
managers who focus too much on what *they* think is really cool, and
forget
about broadening the product's appeal to a wider audience.
Yes, but you are part of the industry. You get to talk, face to face,
with the decision makers at one of the big movers and shakers in the
industry. You should not be telling this to Trek, you should be
shouting this at Trek.
Interesting discussion as it comes on heels of the news that bike sales
seem to be going up as oil prices are going up. I see more bike
commuters now, even with the shorter days, than I have seen in a long
time, Seems like the perfect time for the introduction of well-thought
out commuter bikes - fenders, somewhat wider tires, integrated lighting
systems (generator powered; batteries suck, esp. when they die on you
in the middle of nowhere), ability to carry things, etc. Except for
gearing (not enough range for hilly areas) the Bianchi Castro Valley is
along the lines of what I am talking about. Let's see the industry
respond.
- rick