In aus.bicycle on 19 Apr 2007 21:39:45 -0700
Brendo said:It didn't make a lot of sense to me. If your product is good (and I
believe it is) price it accordingly. I don't mind paying for quality,
or at least, I can understand paying for quality.
sounds like "market for lemons" or similar, mentioned at
http://www.schneier.com/blog/archives/2007/04/a_security_mark.html
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In 1970, American economist George Akerlof wrote a paper called "The
Market for 'Lemons'" which established asymmetrical information theory. He
eventually won a Nobel Prize for his work, which looks at markets where
the seller knows a lot more about the product than the buyer.
Akerlof illustrated his ideas with a used car market. A used car
market includes both good cars and lousy ones (lemons). The seller
knows which is which, but the buyer can't tell the difference -- at
least until he's made his purchase. I'll spare you the math, but what
ends up happening is that the buyer bases his purchase price on the
value of a used car of average quality.
This means that the best cars don't get sold; their prices are too
high. Which means that the owners of these best cars don't put their
cars on the market. And then this starts spiraling. The removal of the
good cars from the market reduces the average price buyers are willing
to pay, and then the very good cars no longer sell, and disappear from
the market. And then the good cars, and so on until only the lemons
are left.
In a market where the seller has more information about the product
than the buyer, bad products can drive the good ones out of the
market.
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Pretty much there are more frames available, the US market won't buy
the expensive ones because most folk can't tell the difference, so
won't pay the money.
Zebee