micron said:
But to be seen to be prioritising the TdG makes Disco look parochial
The only high-profile American-sponsored team prioritizing one of the few notable American cycling events? How could anyone have predicted that?
Let's face it, American cycling will remain a "fringe" sport in the United States for the foreseeable future, even if American cyclists were to win every Grand Tour and Classic for the next 20 years. The NFL, NBA, MLB, PGA, NASCAR, etc. are too entrenched for cycling ever to be able to muscle its way into a significant market share of television ratings, and lets face it, that's what sells sponsorships over here --- TV money.
That being said, thanks to Lemond and then Armstrong, cycling has developed a small but fiercely loyal audience that generates enough revenue to sustain a Discovery sponsorship for now. But to ensure that cycling remains on the radar here, American cycling must produce enough successful athletes for fans and enthusiasts here to root for. Exposure needs to be increased as much as possible, and as we've seen with Armstrong and Lemond, the best way to increase exposure is success. Essentially it's a dog chasing its own tail. Events like the TdG are crucial, in my opinion, to that process. Coincidentally, I have a sister who lives not far from Brasstown Bald, and the TdG route always passes near her home in Blue Ridge. The event was initially a curious spectacle for the locals there, but I've noticed that many of the residents of north Georgia now know the names of the international contenders and have chosen favorites, instead of just checking the start list to see if Lance Armstrong is participating.
I applaud Discovery for bringing a strong team to the TdG here to make a good showing. If Savoldelli's feelings are hurt because the TdG squad was stronger than the one he's riding with in Romandie, so be it. But that sounds like conjecture. To my knowledge, there's been no news at all that Savoldelli is at all concerned about this issue, when his goal is certainly to try to repeat in his home nation's Grand Tour.