"Mark Stonich" <[email hidden]> wrote in message
"]news:[email hidden]...
Quoted message said:Cletus Lee said:Actually, what I've been thinking is that some of the fine (read NOT
POS) entry level bents
Quoted message said:Quoted message said:like the CycleGenius or EZ-1 should be marketed through the major
Sporting Goods Shops. There
Quoted message said:Quoted message said:you will find bikes priced from $150-$400. A CG or EZ... would fit into
that price range.
Quoted message said:
A local sporting goods shop sold $300,000 worth of 'bents in the first 10 months of 2003. A few
TEs and Lightnings, but mostly various flavors of EZ. They have only been selling 'bents since mid-
2002. Their clientele is probably a bit more mature/well off than SportMart etc. $500-$700 is an
impulse buy to many of them.
"A rising tide lifts all boats."
The local "serious" 'bent shop owner does not see this as competion. Many of the EZ buyers would
be unlikely to wander into a "bike only" shop. He'll catch a lot of the ones who get hooked and
decide to upgrade.
I KNEW IT!!!
Mark, this is *exactly* what I imagined could/would happen as the recumbent market caught fire in
the US (you *are* in the US, right?) I'm going to have to assume that you're located in an affluent
area, probably with an elderly population. Am I close?
Anyway, this doesn't surprise me in the least, and your "rising tide" aphorism is precisely the
reason I gave for why this could happen. There needs/needed to be some kind of critical threshold
of social acceptability reached, after which recumbents would be viewed by many as "just another
kind of bike." That is what was lacking, and still is in many/most areas. But thanks to Sun/EZ
bikes and high-volume sales, there is much more recumbent exposure in general, and thus more
acceptance. That will also make it much easier for tire-kickers to consider purchase, and that's
when you turn the corner.
I saw this happen in our local cycling club this season (2003). Toward the end of the season, two
prominent club members - former roadies - showed up on a Vision R-40 and Haluszak Horizon,
respectively. I was riding my Soulcraft Royale; but everybody already knows about my RANS Rocket.
But the buzz surrounding the Haluszak was palpable. I could see several people thinking "hey, this
thing costs less than my road bike, and Bob says he's much more comfortable on it..." This is how
it starts.
Recumbents will sell themselves, once they become acceptable within the group. It's all about peer
acceptance (for most folks, that is ;-)
This makes me happy, even though it probably means that fewer hot college girls will be shouting
"Hey, cool bike!" to me next season ;-)
Rocketman