We have consistently maintained that
Nike's practices are typical of the entire sport shoe industry. Indeed, in
many cases, rival shoe companies produce side by side in the same Asian
factories. Reebok may have surmised (accurately) that it was about to become the next
object of the labor rights movement's attention. Indeed, had Reebok's latest
press release been posted only hours later, Campaign for Labor Rights would
already have sent out an earlier version of this alert, in which we called
for much of the pressure to shift to Reebok.
Reebok is a logical next focus. It follows Nike as number two in market
share of the industry. Reebok has gotten a free ride, positioning itself as
the responsible company without substantially reforming its labor practices.
Reebok's annual "Human Rights Award" (scheduled for yesterday, March 24) is
a major exercise in hypocrisy. It was time to call Reebok's bluff.