Trail magazine

Nigel said:

Got to decide today whether to advertise in the Trail magazine, trouble is
that we haven't got access to one here and wondered if many of you read it??
Will it be worth our money advertising?

Advertising what?

But whatever the answer, it's likely that the sample base of replies
you'll get here isn't really adequate for an informed answer (if you
still want the info, my reading of trail is a 30 second flick through in
Smiths if it isn't in a plastic bag).

Pete.
--
Peter Clinch Medical Physics IT Officer
Tel 44 1382 660111 ext. 33637 Univ. of Dundee, Ninewells Hospital
Fax 44 1382 640177 Dundee DD1 9SY Scotland UK
net [email hidden] http://www.dundee.ac.uk/~pjclinch/

"Peter Clinch" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

Nigel said:

Got to decide today whether to advertise in the Trail magazine, trouble

is

Quoted message said:

Quoted message said:

that we haven't got access to one here and wondered if many of you read

it??

Quoted message said:

Quoted message said:

Will it be worth our money advertising?

Advertising what?

Probably the bit about Winter and Summer alpine holidays
that you pruned from the tail end of his post.

Hi Pete,

Its advertising walking holidays in Austria- sorry didn't want to be
accused of spamming.

Debs

--
Vacancies in Easter - excellent conditions

Winter and Summer holidays in the alps!!!
www.austrianfamilyholidays.co.uk

"Peter Clinch" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

Nigel said:

Got to decide today whether to advertise in the Trail magazine, trouble
is that we haven't got access to one here and wondered if many of you
read it?? Will it be worth our money advertising?

Advertising what?

But whatever the answer, it's likely that the sample base of replies
you'll get here isn't really adequate for an informed answer (if you still
want the info, my reading of trail is a 30 second flick through in Smiths
if it isn't in a plastic bag).

Pete.
--
Peter Clinch Medical Physics IT Officer
Tel 44 1382 660111 ext. 33637 Univ. of Dundee, Ninewells Hospital
Fax 44 1382 640177 Dundee DD1 9SY Scotland UK
net [email hidden] http://www.dundee.ac.uk/~pjclinch/

Hi,
save your money, heres a crafty idea. Ask a related question on
some newsgroup or forum but do not mention your product straight away.
Then someone will say hey what is it you are selling, then you tell
them. Hey Presto, free advert, no one can accuse of spamming. Simple
really.But shhhh keep it quiet.
Cheers Beds

Is this whats known as spam?

"Nigel" <[email hidden]> wrote in message news:[email hidden]...

Quoted message said:

HI

Got to decide today whether to advertise in the Trail magazine, trouble is
that we haven't got access to one here and wondered if many of you read
it?? Will it be worth our money advertising?

Thanks

Deb

--

Winter and Summer holidays in the alps!!!
www.austrianfamilyholidays.co.uk

dimble wrote

Quoted message said:

Is this whats known as spam?

No, I think it's a reasonable request. After all, can you really believe
what the people selling advertising column inches in magazines tell you
about their readership and the £££ that come following an advert, and could
you resist the opportunity to find out what other people think about them?

So fair do's, I think. For the OP, one way of assessing the relative merit
of promotion through Trail rather than elsewhere might be to contact someone
that has advertised there - choose someone who really isn't a competitor,
obviously - and give them a ring for a chat. For my part, when such adverts
make an impression it's usually through repeated exposure to seeing them
around, the consequence of which is to make me think when next I'm in the
market for a similar product, what about...? But even then I'll go and do
some looking around of my own rather than just dig out the advert and
buy/book that. But in this, as in so much else, I'm not sure just how
typical my behaviour might be. If it is though, it suggests that a series
of adverts brings better results than a one-off.

Where I have found myself paying specific attention - and this comes from
buying other consumer durables rather than holidays - is when the Sunday
newspaper I take runs a feature on Things (could be almost anything) and I
think, ahah, I need to get one of those Things and my quality of life will
improve immeasureably and no mistake, you mark my words, and there's an
advert besides the feature. I will then use this particular Thing-seller's
web page as a starting point whilst I try to persuade my wallet that these
Things are Good Things. Which suggests that if you think Trail is the right
vehicle to reach your target audience, that advertising next to feature on
walking in Austria would be better than advertising in the back of the
magazine along with everyone else.

Hope this helps.

T.
And yes, some of the Things I've purchased through being persuaded in this
fashion have really been jolly good. Exhibit A, a hard drive DVD recorder
which really does change the way you watch TV. What a sensible wallet to
have been persuaded to open and pay for that!

Thanks Tony
If I'd wanted to spam I'd have finished updating our summer info page !!!!!
Deb

--
Vacancies in Easter - excellent conditions

Winter and Summer holidays in the alps!!!
www.austrianfamilyholidays.co.uk

Nigel said:

HI

Got to decide today whether to advertise in the Trail magazine, trouble is
that we haven't got access to one here and wondered if many of you read it??
Will it be worth our money advertising?

My hillwalking club, www.stmc.info, uses Trail to advertise once or
twice a year. We average about four new members per advert.

out of interest, how much does it cost?

"Nigel" <[email hidden]> wrote in message news:[email hidden]...

Quoted message said:

Hi Pete,

Its advertising walking holidays in Austria- sorry didn't want to be
accused of spamming.

Debs

--
Vacancies in Easter - excellent conditions

Winter and Summer holidays in the alps!!!
www.austrianfamilyholidays.co.uk

"Peter Clinch" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

Nigel said:

Got to decide today whether to advertise in the Trail magazine, trouble
is that we haven't got access to one here and wondered if many of you
read it?? Will it be worth our money advertising?

Advertising what?

But whatever the answer, it's likely that the sample base of replies
you'll get here isn't really adequate for an informed answer (if you
still want the info, my reading of trail is a 30 second flick through in
Smiths if it isn't in a plastic bag).

Pete.
--
Peter Clinch Medical Physics IT Officer
Tel 44 1382 660111 ext. 33637 Univ. of Dundee, Ninewells Hospital
Fax 44 1382 640177 Dundee DD1 9SY Scotland UK
net [email hidden] http://www.dundee.ac.uk/~pjclinch/

Quoted message said:

Hi,
save your money, heres a crafty idea. Ask a related question on
some newsgroup or forum but do not mention your product straight away.
Then someone will say hey what is it you are selling, then you tell
them. Hey Presto, free advert, no one can accuse of spamming. Simple
really.But shhhh keep it quiet.

Do you think that approach would work if someone was selling, say, a
house in an area with good walking nearby?
--
Steve Loft, Glenlivet. 200m ASL
House for sale in Glenlivet:
http://www.nybbles.co.uk/skylight

Thats the idea :-)))))))

I've just committed to 3 months advertising of our home in rural
andalucia so if you want to wait a while I can tell you how successful
- or otherwise it is.

Angus

www.holiday-spain.biz