Data’s crucial, no doubt. But what about the narrative? How do we get the local businesses to see cycling as a cash cow instead of a threat? They’re worried about parking and foot traffic. What’s the angle to flip that? What’s been done to show them that more bike lanes can mean more customers? Are there case studies or examples where businesses actually thrived post-infrastructure changes? We can’t just throw numbers at them. We need stories that hit home, showing real-world impacts. What’s the best way to blend those compelling narratives with the hard stats to get them on board?