On Feb 20, 1:31 pm, Bob Schwartz <[email hidden]> wrote:
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Quoted message said:
Razor wrote: > Anyone notice that the word DISCOVERY on the back of the skinsuits > used by the Discovery team in the TOC reads upside down when viewed > from the side? ?Pretty big oversight on the part of the graphic > designer, maybe they'll reprint new ones. ?I wonder why it wasn't > caught before final art approval. ?Even if the artist didn't catch it > (because they don't necessarily have experience with how logos are > best viewed in riding position), the manufacturer (or in house art > department) should have caught it.
Yes, I am sure they meant to design it that way. ?The point is, they didn't consider how it would look best in the riding position. ?Had they flipped the logo, it still would have looked ok while the rider is standing (as your pic indicates) but would have looked much more appropriate for viewing from the side in the riding position. ?Any designer of racing uniforms will tell you the goal is to promote the sponsor logos in the riding position. ?It is a racing uniform, not a shirt you'd wear around town, so it should be designed with that in mind.
This was done intentionally. In the navy, when a ship is in distress, it flies the flag upside down to signal for help. In bike racing, when a team loses a major sponsor, it displays its logo upside down to $$ignal for help
On 20 Feb 2007 10:35:38 -0800, "Razor" <[email hidden]>
Quoted message said:
Anyone notice that the word DISCOVERY on the back of the skinsuits used by the Discovery team in the TOC reads upside down when viewed from the side? Pretty big oversight on the part of the graphic designer, maybe they'll reprint new ones. I wonder why it wasn't caught before final art approval. Even if the artist didn't catch it (because they don't necessarily have experience with how logos are best viewed in riding position), the manufacturer (or in house art department) should have caught it.
Actually it is correct for european TV with cameras left side of the ride. Looks strange but not a missed graphic...
I doubt that was their intention. If that was the case, they would have placed the logo on the LEFT side and the globe on the RIGHT side. Even if the camera is showing riders from the left side of the group, you barely if any see the Discovery logo. Look at the pics on cyclingnews taken from the left side, the globe is only visible.
Anyone notice that the word DISCOVERY on the back of the skinsuits used by the Discovery team in the TOC reads upside down when viewed from the side? Pretty big oversight on the part of the graphic designer, maybe they'll reprint new ones. I wonder why it wasn't caught before final art approval. Even if the artist didn't catch it (because they don't necessarily have experience with how logos are best viewed in riding position), the manufacturer (or in house art department) should have caught it.
I thought your post was supposed to be funny and still hope it is.
I find the jersey to be one of the best new jerseys in the peloton, even if it's a little heavy on the black for me. The double logo is cool. Upside down? Put away your pocket protectors and set your mind free!
Right side -> http://tinyurl.com/2uroba - Full Discovery logo on white on blue - full Discovery logo huge white on black - full Discovery logo huge white on black. Upside down - OMG!!!! - full Discovery logo on helmet - partial Discovery logo on wrist - partial Discovery logo on bicep and out of picture.. - full Discovery logo on thigh - full Discovery logo on downtube
left side -> http://tinyurl.com/2lx4a3 - Ditto to all except Globes instead of the evil "mirror" logo (which is damn cool)
Anyone notice that the word DISCOVERY on the back of the skinsuits used by the Discovery team in the TOC reads upside down when viewed from the side? Pretty big oversight on the part of the graphic designer, maybe they'll reprint new ones. I wonder why it wasn't caught before final art approval. Even if the artist didn't catch it (because they don't necessarily have experience with how logos are best viewed in riding position), the manufacturer (or in house art department) should have caught it.
I thought your post was supposed to be funny and still hope it is.
I find the jersey to be one of the best new jerseys in the peloton, even if it's a little heavy on the black for me. The double logo is cool. Upside down? Put away your pocket protectors and set your mind free!
Is there any chance they realized that the best shots are from the helo and moto and the "upside down" printing looks better when viewed from above and/or behind?
Actually it is correct for european TV with cameras left side of the ride. Looks strange but not a missed graphic...
Razor said:
I doubt that was their intention. If that was the case, they would have placed the logo on the LEFT side and the globe on the RIGHT side. Even if the camera is showing riders from the left side of the group, you barely if any see the Discovery logo. Look at the pics on cyclingnews taken from the left side, the globe is only visible.
Razor, this is FasTrack on one of several rides he did with DSC a few weeks ago...
Anyone notice that the word DISCOVERY on the back of the skinsuits used by the Discovery team in the TOC reads upside down when viewed from the side? Pretty big oversight on the part of the graphic designer, maybe they'll reprint new ones. I wonder why it wasn't caught before final art approval. Even if the artist didn't catch it (because they don't necessarily have experience with how logos are best viewed in riding position), the manufacturer (or in house art department) should have caught it.
I thought your post was supposed to be funny and still hope it is.
I find the jersey to be one of the best new jerseys in the peloton, even if it's a little heavy on the black for me. The double logo is cool. Upside down? Put away your pocket protectors and set your mind free!
Is there any chance they realized that the best shots are from the helo and moto and the "upside down" printing looks better when viewed from above and/or behind?
The best shots are arms raised at the finish line or on the podium where you get Discovery and the Globe. That's the shots that make mainstream print, TV and online coverage. During the race there's plenty of Disco logos to consume for all the viewers.... RBR and three drunk guys who just woke up on the couch and haven't realized Bull fighting is over yet.
Anyone notice that the word DISCOVERY on the back of the skinsuits used by the Discovery team in the TOC reads upside down when viewed from the side? Pretty big oversight on the part of the graphic designer, maybe they'll reprint new ones. I wonder why it wasn't caught before final art approval. Even if the artist didn't catch it (because they don't necessarily have experience with how logos are best viewed in riding position), the manufacturer (or in house art department) should have caught it.
I thought your post was supposed to be funny and still hope it is.
I find the jersey to be one of the best new jerseys in the peloton, even if it's a little heavy on the black for me. The double logo is cool. Upside down? Put away your pocket protectors and set your mind free!
Right side ->http://tinyurl.com/2uroba - Full Discovery logo on white on blue - full Discovery logo huge white on black - full Discovery logo huge white on black. Upside down - OMG!!!! - full Discovery logo on helmet - partial Discovery logo on wrist - partial Discovery logo on bicep and out of picture.. - full Discovery logo on thigh - full Discovery logo on downtube
left side ->http://tinyurl.com/2lx4a3 - Ditto to all except Globes instead of the evil "mirror" logo (which is damn cool)
Actually my original post wasn't meant to be funny but just an observation. It is funny to me that the placement of the logo direction will only work when riders are standing or for helicopter/ crane shots. I actually like the black too.
Anyone notice that the word DISCOVERY on the back of the skinsuits used by the Discovery team in the TOC reads upside down when viewed from the side? Pretty big oversight on the part of the graphic designer, maybe they'll reprint new ones. I wonder why it wasn't caught before final art approval. Even if the artist didn't catch it (because they don't necessarily have experience with how logos are best viewed in riding position), the manufacturer (or in house art department) should have caught it.
Quoted message said:
I thought your post was supposed to be funny and still hope it is.
Quoted message said:
I find the jersey to be one of the best new jerseys in the peloton, even if it's a little heavy on the black for me. The double logo is cool. Upside down? Put away your pocket protectors and set your mind free!
Is there any chance they realized that the best shots are from the helo and moto and the "upside down" printing looks better when viewed from above and/or behind?
-- Bill Asher
Could be. I don't see many Euro live feeds of races, but how much footage is shot from the helo that would be close enough to show that logo? The moto could possibly show it if the moto is on the left side of the riders since the cameraman on the moto is usually sitting up higher than the riders. The lasting images of any rider/race are photos, not television images.
Is there any chance they realized that the best shots are from the helo and moto and the "upside down" printing looks better when viewed from above and/or behind?
Maybe they simply felt that there would be shots where the logos would be cut off and if they all started from the same end, all you would see is "covery" over and over. This way you would see the beginning and end of the logo, given half a chance. And they only want viewers that can put "Disc" and "covery" together and figure it out.
Or maybe its for the Livedrunk crowd. Not everyone is able to stand up and see things right side up. If so, thanks, but it wasn't necessary - we're used to reading things ass backwards from ground level.
Curtis L. Russell Odenton, MD (USA) Just someone on two wheels...
Razor wrote: > Anyone notice that the word DISCOVERY on the back of the skinsuits > used by the Discovery team in the TOC reads upside down when viewed > from the side?
Quoted message said:
Quoted message said:
I thought your post was supposed to be funny and still hope it is.
Quoted message said:
Quoted message said:
I find the jersey to be one of the best new jerseys in the peloton, even if it's a little heavy on the black for me. The double logo is cool. Upside down? Put away your pocket protectors and set your mind free!
Quoted message said:
Is there any chance they realized that the best shots are from the helo and moto and the "upside down" printing looks better when viewed from above and/or behind?
The best shots are arms raised at the finish line or on the podium where you get Discovery and the Globe. That's the shots that make mainstream print, TV and online coverage. During the race there's plenty of Disco logos to consume for all the viewers.... RBR and three drunk guys who just woke up on the couch and haven't realized Bull fighting is over yet.
I think it looks fine. There's plenty of logos to read. It's sideways in the podium shot and nobody has an issue with that.
Learn to read upside down, people. It is a useful survival skill.
On Feb 21, 11:58 am, "[email hidden]" <[email hidden]>
Quoted message said:
WeaselPoopPower said:
William Asher said:
WeaselPoopPower wrote:
Quoted message said:
Quoted message said:
> Razor wrote: >> Anyone notice that the word DISCOVERY on the back of the skinsuits >> used by the Discovery team in the TOC reads upside down when viewed >> from the side?
Quoted message said:
Quoted message said:
> I thought your post was supposed to be funny and still hope it is.
Quoted message said:
Quoted message said:
> I find the jersey to be one of the best new jerseys in the peloton, even > if it's a little heavy on the black for me. > The double logo is cool. Upside down? Put away your pocket protectors > and set your mind free!
Quoted message said:
Quoted message said:
Is there any chance they realized that the best shots are from the helo and moto and the "upside down" printing looks better when viewed from above and/or behind?
Quoted message said:
The best shots are arms raised at the finish line or on the podium where you get Discovery and the Globe. That's the shots that make mainstream print, TV and online coverage. During the race there's plenty of Disco logos to consume for all the viewers.... RBR and three drunk guys who just woke up on the couch and haven't realized Bull fighting is over yet.
I think it looks fine. There's plenty of logos to read. It's sideways in the podium shot and nobody has an issue with that.
Learn to read upside down, people. It is a useful survival skill.
Ben
I don't have a problem with it being read upside down either. We are only talking about the one on the back, the one of the front looks fine for Podium shots. The rear logo text being read upside down is fine too, but it should be flipped or moved to the left side for more viewing options.
On 20 Feb 2007 11:16:16 -0800, "Scott" <[email hidden]>
Quoted message said:
Razor said:
Anyone notice that the word DISCOVERY on the back of the skinsuits used by the Discovery team in the TOC reads upside down when viewed from the side? Pretty big oversight on the part of the graphic designer, maybe they'll reprint new ones. I wonder why it wasn't caught before final art approval. Even if the artist didn't catch it (because they don't necessarily have experience with how logos are best viewed in riding position), the manufacturer (or in house art department) should have caught it.
First thing I thought of when I saw a Disco rider, too. Major faux pas, but probably a function of them using a stock logo without going through the thought process to determine if that logo would work well for that application.
Very bush league! Now that they've seen those uniforms in the media, I wonder if they'll fix 'em.
