Discovery Uniform- oops!

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

First thing I thought of when I saw a Disco rider, too. Major faux
pas, but probably a function of them using a stock logo without going
through the thought process to determine if that logo would work well
for that application.

Very bush league! Now that they've seen those uniforms in the media,
I wonder if they'll fix 'em.

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

http://www.cyclingnews.com/photos/2007/feb07/california07/index.php?id=/photos/2007/feb07/california07/california070/Leipheimer2PhSpt

Casino did that about 10 years ago on their skinsuits, on the
shoulders though.

On Feb 20, 11:22 am, "[email hidden]" <[email hidden]>

Quoted message said:

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

http://www.cyclingnews.com/photos/2007/feb07/california07/index.php?i...

Casino did that about 10 years ago on their skinsuits, on the
shoulders though.

If Discovery shows up at the tour with the uniforms still showing the
upside down logo, that would be pretty bogus on their part. I would
think that Nike could make a new run of jerseys in a couple of weeks
so there is no excuse to correct those.

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

I saw that and considered that the text placement on the uniform top
was oriented
to be most legible for the helicopter shots.

diskzero said:

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

I saw that and considered that the text placement on the uniform top
was oriented
to be most legible for the helicopter shots.

The most legible text orientation for a helicopter shot would probably
be horizontal. Seeing that helicopter shots are only a small
percentage of shots taken during a bike race (most come from the lead
motorcycle or follow vehicle), the log should have been orientated for
maximum spectator view and/or television feeds from follow vehicles.

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

That's how they are supposed to look.

http://shopping.discovery.com/DiscoveryStore/images/products/altimages/778552_a1xl.jpg

Bob Schwartz

On Feb 20, 1:31 pm, Bob Schwartz <[email hidden]>

Quoted message said:

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

That's how they are supposed to look.

http://shopping.discovery.com/DiscoveryStore/images/products/altimage...

Bob Schwartz

Yes, I am sure they meant to design it that way. The point is, they
didn't consider how it would look best in the riding position. Had
they flipped the logo, it still would have looked ok while the rider
is standing (as your pic indicates) but would have looked much more
appropriate for viewing from the side in the riding position. Any
designer of racing uniforms will tell you the goal is to promote the
sponsor logos in the riding position. It is a racing uniform, not a
shirt you'd wear around town, so it should be designed with that in
mind.

Razor said:

On Feb 20, 1:31 pm, Bob Schwartz <[email hidden]>

Quoted message said:

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side?  Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones.  I wonder why it wasn't
caught before final art approval.  Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

Quoted message said:

That's how they are supposed to look.

Quoted message said:

http://shopping.discovery.com/DiscoveryStore/images/products/altimage...

Quoted message said:

Bob Schwartz

Yes, I am sure they meant to design it that way.  The point is, they
didn't consider how it would look best in the riding position.  Had
they flipped the logo, it still would have looked ok while the rider
is standing (as your pic indicates) but would have looked much more
appropriate for viewing from the side in the riding position.  Any
designer of racing uniforms will tell you the goal is to promote the
sponsor logos in the riding position.  It is a racing uniform, not a
shirt you'd wear around town, so it should be designed with that in
mind.

This was done intentionally. In the navy, when a ship is in distress,
it flies the flag upside down to signal for help. In bike racing,
when a team loses a major sponsor, it displays its logo upside down to
$$ignal for help

Mark said:

Razor said:

On Feb 20, 1:31 pm, Bob Schwartz <[email hidden]>
wrote:

Quoted message said:

Quoted message said:

Razor wrote:
> Anyone notice that the word DISCOVERY on the back of the skinsuits
> used by the Discovery team in the TOC reads upside down when viewed
> from the side? ?Pretty big oversight on the part of the graphic
> designer, maybe they'll reprint new ones. ?I wonder why it wasn't
> caught before final art approval. ?Even if the artist didn't catch it
> (because they don't necessarily have experience with how logos are
> best viewed in riding position), the manufacturer (or in house art
> department) should have caught it.

Quoted message said:

Quoted message said:

That's how they are supposed to look.

Quoted message said:

Quoted message said:

http://shopping.discovery.com/DiscoveryStore/images/products/altimage...

Quoted message said:

Quoted message said:

Bob Schwartz

Quoted message said:

Yes, I am sure they meant to design it that way. ?The point is, they
didn't consider how it would look best in the riding position. ?Had
they flipped the logo, it still would have looked ok while the rider
is standing (as your pic indicates) but would have looked much more
appropriate for viewing from the side in the riding position. ?Any
designer of racing uniforms will tell you the goal is to promote the
sponsor logos in the riding position. ?It is a racing uniform, not a
shirt you'd wear around town, so it should be designed with that in
mind.

This was done intentionally. In the navy, when a ship is in distress,
it flies the flag upside down to signal for help. In bike racing,
when a team loses a major sponsor, it displays its logo upside down to
$$ignal for help

Good one! lol...

On 20 Feb 2007 11:16:16 -0800, "Scott" <[email hidden]>

Quoted message said:

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

First thing I thought of when I saw a Disco rider, too. Major faux
pas, but probably a function of them using a stock logo without going
through the thought process to determine if that logo would work well
for that application.

Very bush league! Now that they've seen those uniforms in the media,
I wonder if they'll fix 'em.

They will.

--
JT
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On 20 Feb 2007 11:30:36 -0800, "Razor" <[email hidden]>

Quoted message said:

I would
think that Nike could make a new run of jerseys in a couple of weeks
so there is no excuse to correct those.

Two days plus delivery if necessary. You can do just about anything if
you enough money.
--
JT
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On 20 Feb 2007 14:00:45 -0800, "Razor" <[email hidden]>

Quoted message said:

Yes, I am sure they meant to design it that way. The point is, they
didn't consider how it would look best in the riding position. Had
they flipped the logo, it still would have looked ok while the rider
is standing (as your pic indicates) but would have looked much more
appropriate for viewing from the side in the riding position. Any
designer of racing uniforms will tell you the goal is to promote the
sponsor logos in the riding position. It is a racing uniform, not a
shirt you'd wear around town, so it should be designed with that in
mind.

Maybe they could keep the current one and call it a "podium jersey."
So all the masters fatties who've gotta have it can buy the riding
jersey and also a podium jersey for walking around at the coffee shop.

--
JT
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Visit http://www.jt10000.com
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On Feb 20, 3:19 pm, John Forrest Tomlinson <[email hidden]>

Quoted message said:

On 20 Feb 2007 14:00:45 -0800, "Razor" <[email hidden]>

Quoted message said:

Yes, I am sure they meant to design it that way. The point is, they
didn't consider how it would look best in the riding position. Had
they flipped the logo, it still would have looked ok while the rider
is standing (as your pic indicates) but would have looked much more
appropriate for viewing from the side in the riding position. Any
designer of racing uniforms will tell you the goal is to promote the
sponsor logos in the riding position. It is a racing uniform, not a
shirt you'd wear around town, so it should be designed with that in
mind.

Maybe they could keep the current one and call it a "podium jersey."
So all the masters fatties who've gotta have it can buy the riding
jersey and also a podium jersey for walking around at the coffee shop.

--
JT
****************************
Remove "remove" to reply
Visithttp://www.jt10000.com
****************************

A masters fatty will make that Discovery text convex as it traverses
over their guts...at least it will have the same curvature as the
globe that is on there.

On 20 Feb 2007 15:39:36 -0800, "Razor" <[email hidden]>

Quoted message said:

On Feb 20, 3:19 pm, John Forrest Tomlinson <[email hidden]>

Quoted message said:

On 20 Feb 2007 14:00:45 -0800, "Razor" <[email hidden]>

Quoted message said:

Yes, I am sure they meant to design it that way. The point is, they
didn't consider how it would look best in the riding position. Had
they flipped the logo, it still would have looked ok while the rider
is standing (as your pic indicates) but would have looked much more
appropriate for viewing from the side in the riding position. Any
designer of racing uniforms will tell you the goal is to promote the
sponsor logos in the riding position. It is a racing uniform, not a
shirt you'd wear around town, so it should be designed with that in
mind.

Maybe they could keep the current one and call it a "podium jersey."
So all the masters fatties who've gotta have it can buy the riding
jersey and also a podium jersey for walking around at the coffee shop.

A masters fatty will make that Discovery text convex as it traverses
over their guts...at least it will have the same curvature as the
globe that is on there.

LOL

--
JT
****************************
Remove "remove" to reply
Visit http://www.jt10000.com
****************************

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

Or, the point is to advertise. By having everyone notice the "upside down"
logo, it generates conversation and is thus advertising! It, in fact, did
it's job.
--
Skuke
Reverse the domain name to send email

skuke said:

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

Or, the point is to advertise. By having everyone notice the "upside down"
logo, it generates conversation and is thus advertising! It, in fact, did
it's job.
--
Skuke
Reverse the domain name to send email

Wow... clever. That upside down logo could probably help drive up
their stock price!

"Razor" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

If Discovery shows up at the tour with the uniforms still showing the
upside down logo, that would be pretty bogus on their part. I would
think that Nike could make a new run of jerseys in a couple of weeks
so there is no excuse to correct those.

I'm thinking more like 5 hours plus shipping from Asia.

On 20 Feb 2007 10:35:38 -0800, "Razor" <[email hidden]>

Quoted message said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

Actually it is correct for european TV with cameras left side of the
ride. Looks strange but not a missed graphic...

Razor said:

skuke said:

Razor said:

Anyone notice that the word DISCOVERY on the back of the skinsuits
used by the Discovery team in the TOC reads upside down when viewed
from the side? Pretty big oversight on the part of the graphic
designer, maybe they'll reprint new ones. I wonder why it wasn't
caught before final art approval. Even if the artist didn't catch it
(because they don't necessarily have experience with how logos are
best viewed in riding position), the manufacturer (or in house art
department) should have caught it.

Or, the point is to advertise. By having everyone notice the "upside down"
logo, it generates conversation and is thus advertising! It, in fact, did
it's job.
--
Skuke
Reverse the domain name to send email

Wow... clever. That upside down logo could probably help drive up
their stock price!

Yeah, I'm selling tomorrow morning.
--
Skuke
Reverse the domain name to send email