Advertising

"Vivian" <[email hidden]>typed

Quoted message said:

I always wondered, why is there no advertising on bikes?

Do you mean advertising *for* bikes? There's not much useful
space *on* bikes for any ads.

Quoted message said:

The only advertising I see is on cycling magazines, but
not on mainstream TV and/or radio.

Not much money is spent on bikes. Advertising costs more
than many firms have and the ads might not hit the target
audience. I don't have a TV; nor do several cycling friends.
I don't listen to commercial radio either.

Quoted message said:

All I see is car adverts, some of them really good, I have
to admit.

Much more money sloshes round cars.

Quoted message said:

Do companies like Trek, Specialized, etc, don't have the
money to spend on advertising?

Not at anything like the scale of cars or instant
coffee etc.

Quoted message said:

I think that it would be a mean a major shift in the
attitude that the general public/establishment have
towards cycling.

I remember some Raleigh TV commercials in the 1980s. They
were attractive but probably were ignored by most.

--
Helen D. Vecht: [email hidden] Edgware.

Helen Deborah Vecht said:

"Vivian" <[email hidden]>typed

Quoted message said:

I always wondered, why is there no advertising on bikes?

Do you mean advertising *for* bikes? There's not much
useful space *on* bikes for any ads.

Quoted message said:

The only advertising I see is on cycling magazines, but
not on mainstream TV and/or radio.

Not much money is spent on bikes. Advertising costs more
than many firms have and the ads might not hit the target
audience. I don't have a TV; nor do several cycling
friends. I don't listen to commercial radio either.

Quoted message said:

All I see is car adverts, some of them really good, I
have to admit.

Much more money sloshes round cars.

I think I mentioned this stunning fact before. There was a
recent Economist article (now archived to subscribers only
probably) that said, in the US, General Motors spends over
$4000 on advertising for every car sold.

It's nice to think the motorists are subbing broadcasting
and publishing for the rest of us.

Quoted message said:

Quoted message said:

Do companies like Trek, Specialized, etc, don't have the
money to spend on advertising?

Not at anything like the scale of cars or instant
coffee etc.

Quoted message said:

I think that it would be a mean a major shift in the
attitude that the general public/establishment have
towards cycling.

I remember some Raleigh TV commercials in the 1980s. They
were attractive but probably were ignored by most.

Not Responding said:

I think I mentioned this stunning fact before. There was a
recent Economist article (now archived to subscribers only
probably) that said, in the US, General Motors spends over
$4000 on advertising for every car sold.

General Motors is the top advertising spender at $2.3Bn out
of total revenue of about $200Bn. They sell about 1 million
cars a year in the US. So assuming their advertising is
spent only on US cars it comes out at about $2000 a car.
However as you know, they sell cars outside the US and cars
are a small part of their overall business so that figure of
$4000 is going to be substantially wrong. I could beleive it
if it was sales and marketing spend and not advertising
spend, but that is something altogether different.

Tony

Helen Deborah Vecht said:

I remember some Raleigh TV commercials in the 1980s. They
were attractive but probably were ignored by most.

Were they the "Noel's got a new Raleigh" adverts by
any chance? If so, I think that they were as long ago
as the 70s.

On Sat, 24 Apr 2004 01:03:41 +0100, "Vivian" <[email hidden]>

Quoted message said:

I always wondered, why is there no advertising on bikes?
The only advertising I see is on cycling magazines, but not
on mainstream TV and/or radio. All I see is car adverts,
some of them really good, I have to admit. Do companies
like Trek, Specialized, etc, don't have the money to spend
on advertising? I think that it would be a mean a major
shift in the attitude that the general public/establishment
have towards cycling.

It is all subconscious: Whenever I see an advert trying to
persuade me to pay £15,000 for a car, I always remember how
much better of I am on my bike(s).

On Sat, 24 Apr 2004 05:19:51 +0100,

Helen Deborah Vecht said:

"Vivian" <[email hidden]>typed

Quoted message said:

Quoted message said:

The only advertising I see is on cycling magazines, but
not on mainstream TV and/or radio.

Not much money is spent on bikes. Advertising costs more
than many firms have and the ads might not hit the target
audience. I don't have a TV; nor do several cycling
friends. I don't listen to commercial radio either.

Interestingly enough the local free paper had a small half
page feature trying to encourage people to ride a bike (for
recreation) more now that the good weather has returned and
it was surrounded by adverts from the L (and not quite L -
Terry Wright and a place in Whaplode) BSes.

--
Andy Leighton => [email hidden] "The Lord is my
shepherd, but we still lost the sheep dog trials"
- Robert Rankin, _They Came And Ate Us_

On Sat, 24 Apr 2004 05:19:51 +0100, Helen Deborah Vecht
<[email hidden]> wrote in message
<[email hidden]>:

Quoted message said:

Do you mean advertising *for* bikes? There's not much
useful space *on* bikes for any ads.

Pashley do bikes with advertising space on them ;-)

Quoted message said:

Not much money is spent on bikes.

Tell that to Mrs. Just Zis Guy!

The last bike I recall being advertised on TV (and it might
be me misremembering at that) was the Bickerton.

--
Guy
===
May contain traces of irony. Contents liable to settle after
posting. chapmancentral.co.ukchapmancentral.co.ukOpen ↗

88% of helmet statistics are made up, 65% of them at
Washington University

Quoted message said:

The last bike I recall being advertised on TV (and it
might be me misremembering at that) was the Bickerton.

BickertonBickertonBickertonBickertonBickertonBickertonBicke-
rtonBickertonBick ertonBickertonBickertonBickertonBickerton-
BickertonBickertonBickertonBickerto
nBickertonBickertonBickertonBickerton

"Vivian" <[email hidden]> wrote in message
"]news:[email hidden]...

Quoted message said:

I always wondered, why is there no advertising on bikes?
The only advertising I see is on cycling magazines, but
not on mainstream TV and/or radio. All I see is car
adverts, some of them really good, I have to

admit.

Quoted message said:

Do companies like Trek, Specialized, etc, don't have the
money to spend on advertising? I think that it would be a
mean a major shift in the

attitude

Quoted message said:

that the general public/establishment have towards
cycling.

Where I come from (Uruguay, South America), advertising
for bicycles used

to

Quoted message said:

be very popular, really goood ads as well. The target were
children, but

at

Quoted message said:

least it's something, isnt' it? Now, due to the disastrous
economy,

people

Quoted message said:

are starting to cycle to work, but there's no
infrastructure at all; no cycling lanes, nothing. The
local authorities want to start an

educational

Quoted message said:

campaign for cyclists. Well, that's a start.

Anyway, that's my opinion.

Interestingly enough, I remember during the final of the
last TdF that there were ads for *cars* during the
commercial breaks.

<off topic> Vivian, I don't hear much from Uruguay in the
news - I know that the economic woes in Argentina have had a
knock on effect on the life of Uruguayans, but generally,
what *is* life like in Uruguay? </off topic>

--
Akin

aknak at aksoto dot idps dot co dot uk

Quoted message said:

<off topic> Vivian, I don't hear much from Uruguay in the
news - I know that the economic woes in Argentina have had
a knock on effect on the life of Uruguayans, but generally,
what *is* life like in Uruguay? </off topic>

On topic...

And what's it like cycling in Uruguay?

Cheers, helen s

--This is an invalid email address to avoid spam-- to get
correct one remove fame & fortune
h*$el*$$e*nd**$o$ts**i*$*$m*m$o*n*s@$*a$o*l.c**$om$

--Due to financial crisis the light at the end of the tunnel
is switched off--

"Helen Deborah Vecht" <[email hidden]> wrote in message
"]news:[email hidden]...

Quoted message said:

"Vivian" <[email hidden]>typed

Quoted message said:

I always wondered, why is there no advertising on bikes?

Do you mean advertising *for* bikes? There's not much
useful space *on* bikes for any ads.

Yes, sorry! I was never very good at prepositions when I was
studying English...! :-)

Vivian
-------
"We learned more from a three minute record than we ever
learned in school". No Surrender

"Sky Fly" <[email hidden]> wrote in message
"]news:[email hidden]...

Quoted message said:

Interestingly enough, I remember during the final of the
last TdF that there were ads for *cars* during the
commercial breaks.

Yes, you're right!! I found that TERRIBLE!!!

Quoted message said:

<off topic> Vivian, I don't hear much from Uruguay in the
news - I know that the economic woes in Argentina have had
a knock on effect on the life of Uruguayans, but
generally, what *is* life like in Uruguay? </off topic>

--
Akin

aknak at aksoto dot idps dot co dot uk

"Doki" <[email hidden]> wrote in message
"]news:[email hidden]...

Quoted message said:

Quoted message said:

I can remember ads for the Raleigh Activator when it came
out, that must

be

Quoted message said:

the early to mid 90s. I think the fact that not many
people cycle in the

UK,

Quoted message said:

combined with the odds of them taking up cycling on the
grounds of a

couple

Quoted message said:

of ads make TV advertising a bit pointless. You can be
sure you'll get

some

Quoted message said:

cyclists with an ad in a cycling magazine, but an ad in
the middle of Coronation Street is going be seen by ITV
watching proles 😉.

You'll never know. I studied Advertising, and once I went
to a seminar that a Spanish ad exec gave and he said
something that stuck in my mind: if it wasn't for
advertising, Coca Cola would be a disgusting brown liquid
that nobody would drink.

So, if advertisers managed to sell us Coca Cola, they can
sell us cycling, can't they?

Vivian
-------
"We learned more from a three minute record than we ever
learned in school". No Surrender

"dirtylitterboxofferingstospammers" <[email hidden]> wrote in
message "]news:[email hidden]...

Quoted message said:

Quoted message said:

<off topic> Vivian, I don't hear much from Uruguay in the
news - I know that the economic woes in Argentina have
had a knock on effect on the life of Uruguayans, but
generally, what *is* life like in Uruguay? </off topic>

On topic...

And what's it like cycling in Uruguay?

Cheers, helen s

Well, bike racing has been quite popular for many years. In
fact, Uruguay won a silver medal in the Australian Olympics
in bike racing (indoors, don't know how it's called). In the
summer time you see bicycles everywhere. Now, due to the
disastrous economy, people are starting to use their bikes
as an everyday transport, but there needs to be an
infrastructure - cycling lanes, etc. - and education as
well. People think that they can do whatever they want on
the roads, and lots of cyclists are getting killed due to
this. But the biggest problem is that motorists drive like
hell over there!! I'm very lucky that I survived cycling
there, let me tell ya! I got a sort of race bike at my
mother's house, but it's very likely that I won't be able to
use anymore because I got this shoulder and neck injury
(from work), so I'll probably buy a new one next time I go.

Vivian
-------
"We learned more from a three minute record than we ever
learned in school". No Surrender

Vivian said:

if it wasn't for advertising, Coca Cola would be a
disgusting brown liquid that nobody would drink.

Yes, that. And the cocaine they used to put in it.

"Simonb" <[email hidden]> wrote in message
"]news:[email hidden]...

Quoted message said:

Yes, that. And the cocaine they used to put in it.

WHAT????????????? WHEN?????????????? Are they still doing
it? Oh my God!

--
Vivian
-------
"We learned more from a three minute record than we ever learned in school".
No Surrender

Vivian said:

Are they still doing it?

What do you think? That's where the name comes from.
Unfortunately, now it just consists of molasses and
carbonated water.

Vivian said:

"Simonb" <[email hidden]>
wrote in message
"]news:[email hidden]...

Quoted message said:

Yes, that. And the cocaine they used to put in it.

WHAT????????????? WHEN?????????????? Are they still doing
it? Oh my God!

snopes.comcocaine.aspOpen ↗

Tony

In "]news:[email hidden],
Tony Raven <[email hidden]> typed:

Quoted message said:

Vivian said:

"Simonb" <[email hidden]>
wrote in message
"]news:[email hidden]...

Quoted message said:

Yes, that. And the cocaine they used to put in it.

WHAT????????????? WHEN?????????????? Are they still doing
it? Oh my God!

snopes.comcocaine.aspOpen ↗

That's a distinctly pro-Coke debunking, though. Doesn't
mention that the medicinal property of the coca plant is
cocaine, just as the medicinal property of the cola nut is
caffeine, and the whole original point of the drink is that
it contains stimulants, and indeed is the same selling point
it uses today, just that views have changed over what
stimulants are socially acceptable.

Ambrose