Australia and New Zealand · Public discussion

Bad Ads on SBS

Email address hidden · 2006-07-18T16:41:04+00:00

After prising my eyes open to watch the last few riders they showed crossing the finish line on L'Alpe d'Huez (doh!) I was forced to consider the last thing my eyes had absorbed before they closed, that f*&$ing Avanti ad. (That'll teach me to recline, just breifly, on that oh so seductive item of furniture in the lounge, The Couch of Sleep) Quite simply, I hate it. If I had at all considered buying what looks like a Dura-Ace (from what I can make out in the scratchy, washed-out, needlessly-mirrored rotating visuals that they have used) equipped bike before this, then it would have put me off an Avanti good and proper. Funny thing is, I know that they are OK bikes, at the top end, at least. But are any of the pros riding them? No. Can you look at the specs on the website? No. (Not when I visited it, anyway). "There's gotta be more" WTF? Who did the sub Nine Inch Nails/Rammstein vocals? Annoying, disconcerting, meant to be subliminal? Who cares. It just grates. What a disaster. I hope they sack their publicists, web designers, ad agency bottom feeders and SBS marketeers (now that you know your brownie point stocks are going up in the world - putting MORE of this s&*% onto a once-great TV channel, is there a Faustian pact being made here: More ads soon, more Tour coverage now?) in one fell swoop when they realised the cringeingly awful job they've done, for this little black duck, anyway. That's how good brands go down the crapper - spending maxi moolah on bad advertising. Oh, and whilst I'm on my soapbox, that 'Skins' ad is getting a bit annoying too, now that the novelty of its arty pretensions has worn off. The Macquarie Bank ad with that smug f&*%er with the big boomerang (if ever there was a lame attempt at a "Look at my big penis" double entendre by the paid representatives of the Millionaire's Club, then there it is) was always a non-starter. What is it with the frustrated-film-school-graduate-making-ads black and white faux-retro coolness, anyway? Thoughts on the substance of this late night rant of mine, anyone? Mark H.

Started by Email address hidden · 18 July 2006 · Last activity 20 July 2006 · 14 posts · 739 views

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Original section: Australia and New Zealand
Published: 18 July 2006
Last activity: 20 July 2006
Original author: Email address hidden
Posts: 14
Discussion status: Public discussion
Total views: 739
Views / 30 days: 0
Topics: Bianchi

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Original post
Email address hidden
Archived post

18 July 2006, 16:41 UTC #1

After prising my eyes open to watch the last few riders they showed
crossing the finish line on L'Alpe d'Huez (doh!) I was forced to
consider the last thing my eyes had absorbed before they closed, that
f*&$ing Avanti ad. (That'll teach me to recline, just breifly, on that
oh so seductive item of furniture in the lounge, The Couch of Sleep)
Quite simply, I hate it. If I had at all considered buying what looks
like a Dura-Ace (from what I can make out in the scratchy, washed-out,
needlessly-mirrored rotating visuals that they have used) equipped bike
before this, then it would have put me off an Avanti good and proper.
Funny thing is, I know that they are OK bikes, at the top end, at
least. But are any of the pros riding them? No. Can you look at the
specs on the website? No. (Not when I visited it, anyway). "There's
gotta be more" WTF? Who did the sub Nine Inch Nails/Rammstein vocals?
Annoying, disconcerting, meant to be subliminal? Who cares. It just
grates.
What a disaster. I hope they sack their publicists, web designers, ad
agency bottom feeders and SBS marketeers (now that you know your
brownie point stocks are going up in the world - putting MORE of this
s&*% onto a once-great TV channel, is there a Faustian pact being made
here: More ads soon, more Tour coverage now?) in one fell swoop when
they realised the cringeingly awful job they've done, for this little
black duck, anyway. That's how good brands go down the crapper -
spending maxi moolah on bad advertising.
Oh, and whilst I'm on my soapbox, that 'Skins' ad is getting a bit
annoying too, now that the novelty of its arty pretensions has worn
off. The Macquarie Bank ad with that smug f&*%er with the big boomerang
(if ever there was a lame attempt at a "Look at my big penis" double
entendre by the paid representatives of the Millionaire's Club, then
there it is) was always a non-starter. What is it with the
frustrated-film-school-graduate-making-ads black and white faux-retro
coolness, anyway?
Thoughts on the substance of this late night rant of mine, anyone?
Mark H.

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Michael Warner
Archived post

18 July 2006, 16:59 UTC #2

Quoted message said:
Thoughts on the substance of this late night rant of mine, anyone?
Only one - we should be really grateful that anyone is willing to buy ad
space (the road cycling TV audience here must be pretty small) so that
SBS can justify screening the Tour to its accountants. Who cares if they're
[censored]? They're ads, and you have a remote control, a bladder to empty and
snacks to fetch.
On a completely unrelated topic, I was very unimpressed that Boonen
abandoned, AFAIK just because he's a bad climber and wasn't going to
win green. What a prima donna - they should do their best, and try not to
get eliminated on time by catching the "bus". It's the Tour de France, for
Christ's sake!
--
Home page: http://members.westnet.com.au/mvw

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Michael Warner
Archived post

18 July 2006, 17:20 UTC #3

Michael Warner said:
On a completely unrelated topic, I was very unimpressed that Boonen
abandoned, AFAIK just because he's a bad climber and wasn't going to
win green. What a prima donna - they should do their best, and try not to
get eliminated on time by catching the "bus". It's the Tour de France, for
Christ's sake!
Oh, he was hurt after his prangs. It's ok then :-)
--
Home page: http://members.westnet.com.au/mvw

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matagi
Archived post

19 July 2006, 00:43 UTC #4

[email hidden said:
"]
Thoughts on the substance of this late night rant of mine, anyone?
Mark H.
I think you need more sleep! [img]cyclingforums.comtongue.gif[/img]
Nah, I'm over those ads in a big way - the Avanti ad in no way tempts me to even consider an Avanti bike. I can practically recite both versions of the Skins ad in my sleep. Feel the same way you do about the Macquarie Bank ads.
The Renault ad was entertaining the first 50 times I saw but is getting pretty old now. However, what I really want to know is - what is the song they play in the background as they "crashtest" the food?

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Marx SS
Archived post

19 July 2006, 00:51 UTC #5

but then again who would consider laying down $4000+ on a Willier/Bianci/Colgnargo with Durace over [comparivitively] cheaper Avanti/Giant/Leersport if they weren't seen on the tele being ridden by alot of weight weeners.
It's all advertising, some of it happens during the telecast & some of it happens in the ad breaks.
As far as I'm concerned, apart from componentry, bike (frame) brand names mean nothing in cycling.
T-Mobile are not at a disadvantage riding Giants compared to Lampre or CSC who ride more 'exotic' marks, & neither are you.

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Shane Stanley
Archived post

19 July 2006, 01:29 UTC #6

In article <[email hidden]>,
Marx SS said:
T-Mobile are not at a disadvantage riding Giants compared to Lampre or
CSC who ride more 'exotic' marks
Indeed -- one of the Colnago time trial bikes used in the tour is a
rebadged Giant, complete with small Giant logo on the chainstay.
Mind you, there's still the question of geometry...
--
Shane Stanley

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Bleve
Archived post

19 July 2006, 02:02 UTC #7

Shane Stanley said:
In article <[email hidden]>,
Marx SS said:
T-Mobile are not at a disadvantage riding Giants compared to Lampre or
CSC who ride more 'exotic' marks
CSC's Cervelo's, the Colnagos etc are no more exotic than Giant, they
come out of the same factories in Chaiwan.
But I'll tell you something for free, there *is* a difference between
frames/forks and it can be significant. If you've ridden a lot of
different roadies, you'll be able to tell the difference, assuming your
ride consists of more than just a brief tootle along a flat road at low
speed anyway 🙂 The differences aren't generally huge though, and most
roadies are bought for the pretty paintjob and [censored] factor rather than
how well they ride, and most road riders never take the bikes to their
limits anyway. Sometimes, even in a brief tootle, you can tell. Flexy
forks for example (most low end Giants, Inexas etc).
Quoted message said:
Indeed -- one of the Colnago time trial bikes used in the tour is a
rebadged Giant, complete with small Giant logo on the chainstay.
And a number of the Giants in t-mobile aren't. Ullrich never rode a
Giant TT bike, for example.
Quoted message said:
Mind you, there's still the question of geometry...
Seen the bianchi bike under Backsted? (prior to his DNF ...)

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Bleve
Archived post

19 July 2006, 06:17 UTC #8

Michael Warner said:
Quoted message said:
Thoughts on the substance of this late night rant of mine, anyone?
Only one - we should be really grateful that anyone is willing to buy ad
space (the road cycling TV audience here must be pretty small) so that
SBS can justify screening the Tour to its accountants. Who cares if they're
[censored]? They're ads, and you have a remote control, a bladder to empty and
snacks to fetch.
On a completely unrelated topic, I was very unimpressed that Boonen
abandoned, AFAIK just because he's a bad climber and wasn't going to
win green. What a prima donna - they should do their best, and try not to
get eliminated on time by catching the "bus". It's the Tour de France, for
Christ's sake!
Cippolini, Petacci, Kursipu etc etc etc. I certainly wouldn't have
called Boonen a prima donna, he's won Roubaix, remember?

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Shane Stanley
Archived post

19 July 2006, 06:54 UTC #9

In article <[email hidden]>,
Bleve said:
Quoted message said:
Indeed -- one of the Colnago time trial bikes used in the tour is a
rebadged Giant, complete with small Giant logo on the chainstay.
And a number of the Giants in t-mobile aren't. Ullrich never rode a
Giant TT bike, for example.
Yes, the time trial seems to be the place to play spot-the-disguise. But
the Colnago/Giant was the first time I've seen a bike with both brands
clearly identified.
--
Shane Stanley

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dewatf
Archived post

19 July 2006, 10:09 UTC #10

Michael Warner said:
On a completely unrelated topic, I was very unimpressed that Boonen
abandoned, AFAIK just because he's a bad climber and wasn't going to
win green.
He withdrew after consulting with the doctor. It was reported on cycling
news as breathing difficulties that left him unable to continue. Could of
course have been a rationalisation, or he could have developed bronchitis.
Not something I can rule on without giving him a medical exam.
But I don't think Boonen would pull out just because McKewan had him beaten
for the Green and there were a few hills, he is no Petrachi (though he had
a good excuse for not riding the mountains this year).
dewatf.

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Random Data
Archived post

19 July 2006, 10:14 UTC #11

dewatf said:
But I don't think Boonen would pull out just because McKewan had him
beaten for the Green and there were a few hills, he is no Petrachi
(though he had a good excuse for not riding the mountains this year).
There was a lovely nasty letter to Cyclingnews after Cipo was in the team
car for Liquigas. Basically saying it was the first time he'd ever been
seen on the tour after the first mountain stage.
--
Dave Hughes | [email hidden]
That's why I love VoIP. You don't get people phoning up to complain
that the network is down.- Peter Corlett, in the Monastery

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Friday
Archived post

19 July 2006, 12:04 UTC #12

matagi said:
Quoted message said:
Thoughts on the substance of this late night rant of mine, anyone?
Mark H.I think you need more sleep! [image:
http://cyclingforums.com/images/smilies/tongue.gif]
Nah, I'm over those ads in a big way - the Avanti ad in no way tempts
me to even consider an Avanti bike. I can practically recite both
versions of the Skins ad in my sleep. Feel the same way you do about
the Macquarie Bank ads.
The Renault ad was entertaining the first 50 times I saw but is getting
pretty old now. However, what I really want to know is - what is the
song they play in the background as they "crashtest" the food?
It's not Edith Piaf is it?
Friday

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Email address hidden
Archived post

20 July 2006, 10:58 UTC #13

dewatf said:
Michael Warner said:
On a completely unrelated topic, I was very unimpressed that Boonen
abandoned, AFAIK just because he's a bad climber and wasn't going to
win green.
He withdrew after consulting with the doctor. It was reported on cycling
news as breathing difficulties that left him unable to continue. Could of
course have been a rationalisation, or he could have developed bronchitis.
Not something I can rule on without giving him a medical exam.
But I don't think Boonen would pull out just because McKewan had him beaten
for the Green and there were a few hills, he is no Petrachi (though he had
a good excuse for not riding the mountains this year).
dewatf.
What, so Alessandro writes sonnets too? He's a real Renaissance dude
;-) All sprinters are big pussies, IMHO. Few little bumps, gets them
all narky and teary . . .
MH

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Email address hidden
Archived post

20 July 2006, 11:06 UTC #14

Friday said:
matagi said:
Quoted message said:
Thoughts on the substance of this late night rant of mine, anyone?
Mark H.I think you need more sleep! [image:
http://cyclingforums.com/images/smilies/tongue.gif]
Nah, I'm over those ads in a big way - the Avanti ad in no way tempts
me to even consider an Avanti bike. I can practically recite both
versions of the Skins ad in my sleep. Feel the same way you do about
the Macquarie Bank ads.
The Renault ad was entertaining the first 50 times I saw but is getting
pretty old now. However, what I really want to know is - what is the
song they play in the background as they "crashtest" the food?
It's not Edith Piaf is it?
Friday
Could be, but what's she singing? Something about baguettes? BTW,
riding to work this morning through Port Melbourne (the trendy bit) I
saw a dude walking along in a black turtleneck, AND beret with a
BAGUETTE (french stick, for all youse philistines ;-) )under his arm!
The only downer was that it was wrapped in that bakery plastic, so not
an authentic 'produit de M./Mme. Boulanger, je regrette'. I checked to
see if I was on the singlespeed with stripy skivvy and handlebar
moustache. I must have shaved that morning.
MH

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