Visibility.
Not on the bike, off the bike.
Part of the circle of care idea, how to get people to realise that
someone they know is a cyclist?
People see me wheeling the bent into the break room where it lives, so
that's helpful, but once I've changed out of cycling kit most people
wouldn't know I am a rider.
Maybe what's needed is some item - a badge, a wrist band - that
cyclist are encouraged to wear off the bike. And what it is gets
viral marketed into everywhere possible. So gradually people see the
item and process it as "cyclist".
Not just commuting cyclists, but everyone who rides a bicycle.
What would be a sensible item that people who aren't committed
activists would wear? How could it be made cheaply enough? How could
the idea of what it represents be got into the minds of everyone,
riders and non-riders?
Zebee