Yes, I know, marketing is knowing how to make [censored] sound good, but...
"All Zipp clincher rims are designed to work their best below 125 psi
tire pressure. Pressures above 125 psi (8.5 bars) can actually increase
rolling resistance."
_Increase_ rolling resistance? Uh, okay?
They're not saying that their clincher rims are weak, are they? No, not
at all.
"Finally, our bearings are smoother because they simply are rounder than
anything else that is currently available. The industry standard allows
for balls that are round to within 50/1000th of an inch (which we think
is laughable). Even "benchmark" hubs have bearings that are round to
only 25/1000th of an inch. We knew that there was still room for
improvement which is why our ball bearings only vary 10/1000th of in
inch in roundness. You certainly can't see the difference, but you will
defiantly feel it."
Total BS. So much total BS that someone doesn't know how big 1/1000'th
of an inch is.
FIFTY thousandths out of round is industry standard? Right.
10 thousandths of an inch out of round is a friggin' mile in bearing
terms. The cheapest ball bearings are still some of the most accurately
machined parts ever made, and to say that their bearings are within 10
thousandths of an inch accurate, well, they're not saying much about
themselves.
That said, the idea of a dimpled disk and dimpled rim is sound. Golfers
discovered this decades ago, which is where I suspect they got the idea.
--
BMO