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WonderBread loses, we win.

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General fitness, health and nutrition
Published
22 September 2004
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24 September 2004
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PJx
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  1. Wonder Bread filed for bankruptcy today.
    That really makes me happy.

    Because about a year ago, I remember someone from management there
    saying that they would NEVER modify their high-carb breads.

  2. Pretty selfish way of looking at things, don't you think? Just because you
    are on LC you feel all high carb companies should be bankrupt. Hence more
    and more people losing their jobs. Many people can eat all carbs with no
    ill effects. My grandfather lived to 92 eating a danish and coffee and
    sugar for every breakfast.

    Curt

    "PJx" <[email hidden]> wrote in message
    news:[email hidden]...

    Quoted message said:


    Wonder Bread filed for bankruptcy today.
    That really makes me happy.

    Because about a year ago, I remember someone from management there
    saying that they would NEVER modify their high-carb breads.

  3. In article <[email hidden]>, [email hidden] says...

    Quoted message said:


    Wonder Bread filed for bankruptcy today.

    Wow, talk about the end of an era! Wonderbread has been around ever since I can
    remember, and I can remember back to the late 50s. I remember there was a
    wonderbread factory or distribution center near where my father worked. Of
    course, Mom rarely ever BOUGHT Wonderbread for us, probably because it was more
    expensive, but it was really the "cake" of breads (with very little nutritional
    value) and we always WANTED her to buy it for us.

    --
    Saffire
    205/148/125 - 5'1.5"
    Atkins since 6/14/03
    Progress photo: http://photos.yahoo.com/saffire333

  4. I bet it makes the people that work for them really happy too. It will
    probably make for a great holiday season and a prospersous new year,
    what with being unemployed and all. Geez.

    --
    Cheri

    PJx wrote in message <[email hidden]>...

    Quoted message said:


    Wonder Bread filed for bankruptcy today.
    That really makes me happy.

  5. PJx said:


    Wonder Bread filed for bankruptcy today.
    That really makes me happy.

    I can't see why it should make you happy. Nobody was forcing you to
    eat it.

    Awww, poor Wonder Bread.

    Otto Frederick Rohwedder invented the bread slicing machine in 1912.
    When told that presliced bread would not sell, because it rapidly
    become stale, he tried a number of things (including pinning the
    slices together) until he came up with a machine that sliced and
    wrapped loaves of bread in 1928. Wonder Bread was the first company
    to popularize sliced bread from his invention in 1930, from whence
    the saying, "the greatest thing since sliced bread."

    In addition to it being very soft and smooth, and pre-sliced, I
    suspect a good chunk of Wonder's popularity came about from a notion
    of the past few hundred years that dark bread was the bread of the
    lower-class, and the lighter the bread, the more upper-class it was.
    (Ergotism, while a strong possibility for earlier European witch
    trial cases, was largely dismissed as a hypothesis for the later
    Salem witch trials because rye bread wasn't considered fit for
    "proper" people in New England at that time.)

    Even without the low-carb diet gaining popularity, Wonder's sales had
    probably already been suffering from the increasing focus on whole
    grains and fiber, and the increasing perception of white bread as
    nutritionally null, despite fortification.

    --
    jamie ([email hidden])

    "There's a seeker born every minute."

  6. Same company also makes Twinkies. I love good bread but never included
    stuff like Wonder bread in that category.

    In news:[email hidden],
    jamie <[email hidden]> stated
    | PJx <[email hidden]> wrote:
    ||
    || Wonder Bread filed for bankruptcy today.
    || That really makes me happy.
    |
    | I can't see why it should make you happy. Nobody was forcing you to
    | eat it.
    |
    | Awww, poor Wonder Bread.
    |
    | Otto Frederick Rohwedder invented the bread slicing machine in 1912.
    | When told that presliced bread would not sell, because it rapidly
    | become stale, he tried a number of things (including pinning the
    | slices together) until he came up with a machine that sliced and
    | wrapped loaves of bread in 1928. Wonder Bread was the first company
    | to popularize sliced bread from his invention in 1930, from whence
    | the saying, "the greatest thing since sliced bread."
    |
    | In addition to it being very soft and smooth, and pre-sliced, I
    | suspect a good chunk of Wonder's popularity came about from a notion
    | of the past few hundred years that dark bread was the bread of the
    | lower-class, and the lighter the bread, the more upper-class it was.
    | (Ergotism, while a strong possibility for earlier European witch
    | trial cases, was largely dismissed as a hypothesis for the later
    | Salem witch trials because rye bread wasn't considered fit for
    | "proper" people in New England at that time.)
    |
    | Even without the low-carb diet gaining popularity, Wonder's sales had
    | probably already been suffering from the increasing focus on whole
    | grains and fiber, and the increasing perception of white bread as
    | nutritionally null, despite fortification.
    |
    | --
    | jamie ([email hidden])
    |
    | "There's a seeker born every minute."

  7. I have now found the news item. They are continuing to operate, while in
    chapter 11. Thanks for posting this. I had missed it in the news.

    It symbolizes a change. While the strict low carbs diets practiced in this
    group are a fad, there may be a permanent reduction in the overall
    population's carb eating.

    The highly refined white bread WB makes is their special niche. IMHO they
    should make the same product, but scale down production to the new level.
    If they change to some other kind of bread, "Wonder Bread" won't mean
    anything.

    I used to always buy Wonder Bread "Big" loaves.

    "PJx" <[email hidden]> wrote in message
    news:[email hidden]...

    Quoted message said:


    Wonder Bread filed for bankruptcy today.
    That really makes me happy.

    Because about a year ago, I remember someone from management there
    saying that they would NEVER modify their high-carb breads.

  8. Well, I heard on the news that overall, people just weren't buying
    things like Twinkies as much, due to high calories and worthless
    nutrition more than due to low carb.

    --
    Cheri

    Cubit wrote in message ...

    Quoted message said:

    I have now found the news item. They are continuing to operate, while


    in

    Quoted message said:

    chapter 11. Thanks for posting this. I had missed it in the news.

    It symbolizes a change. While the strict low carbs diets practiced in


    this

    Quoted message said:

    group are a fad, there may be a permanent reduction in the overall
    population's carb eating.

    The highly refined white bread WB makes is their special niche. IMHO


    they

    Quoted message said:

    should make the same product, but scale down production to the new


    level.

    Quoted message said:

    If they change to some other kind of bread, "Wonder Bread" won't mean
    anything.

    I used to always buy Wonder Bread "Big" loaves.

    "PJx" <[email hidden]> wrote in message
    news:[email hidden]...

    Quoted message said:


    Wonder Bread filed for bankruptcy today.
    That really makes me happy.

    Because about a year ago, I remember someone from management there
    saying that they would NEVER modify their high-carb breads.

  9. Saffire said:
    Quoted message said:

    Wonder Bread filed for bankruptcy today.

    Wow, talk about the end of an era! Wonderbread has been around ever since I can
    remember, and I can remember back to the late 50s. I remember there was a
    wonderbread factory or distribution center near where my father worked. Of
    course, Mom rarely ever BOUGHT Wonderbread for us, probably because it was more
    expensive, but it was really the "cake" of breads (with very little nutritional
    value) and we always WANTED her to buy it for us.

    Actually, it's the company that owns Wonder Bread (and Twinkies), and
    they filed for bankruptcy protection while they reorganize. This
    doesn't mean they are going out of business or shutting their doors.
    It means they are in serious financial trouble, and need their
    creditors off their back while they fire people and get their
    financial house in order.

    Other reports indicate that it wasn't so much the low-carb revolution
    that has hurt them as it was their refusal to change with the times
    and innovate.

    ..:. Craig

  10. PJx said:

    Wonder Bread filed for bankruptcy today.
    That really makes me happy.

    Really? All those people who lost their jobs, investments, retirements?
    Their product may suck but your happiness is shallow.

  11. Quoted message said:

    Craig Smith [email hidden]

    Quoted message said:
    Saffire said:
    Quoted message said:

    Wonder Bread filed for bankruptcy today.

    Wow, talk about the end of an era! Wonderbread has been around ever since I


    can

    Quoted message said:

    remember, and I can remember back to the late 50s. I remember there was a
    wonderbread factory or distribution center near where my father worked. Of
    course, Mom rarely ever BOUGHT Wonderbread for us, probably because it was


    more

    Quoted message said:

    expensive, but it was really the "cake" of breads (with very little


    nutritional

    Quoted message said:

    value) and we always WANTED her to buy it for us.

    Actually, it's the company that owns Wonder Bread (and Twinkies), and
    they filed for bankruptcy protection while they reorganize. This
    doesn't mean they are going out of business or shutting their doors.
    It means they are in serious financial trouble, and need their
    creditors off their back while they fire people and get their
    financial house in order.

    Other reports indicate that it wasn't so much the low-carb revolution
    that has hurt them as it was their refusal to change with the times
    and innovate.

    This makes sense to me. I live in a large metropolitan area, and you can't
    drive a mile without seeing a "real" bread store or bakery. I go into the
    grocery store, and the more interesting grain breads take up most of the aisle.
    I visit my parents, who live in a small town, and while there's more white
    bread sold there than here, it's higher quality than Wonder Bread. Wonder
    Bread, Twinkies, and the like seem like foods from the 1950s and 1960s, while
    most people have moved on to wanting texture and flavor -- other than sugar --
    in their bakery products.

    As a low-carber, I'm not going to eat ITT's products. Then again, I never
    bought a loaf of Wonder Bread or a Twinkie except for maybe during my sophomore
    year in college, when I had to make my own meals for the first time in my life.
    They never made anything I considered of high enough quality to buy. I mean,
    hello? Most store brands taste better.

    Daria
    166/under 145/under 145
    sugar-free since 2/1/04
    low-carb since 2/17/04

  12. Quoted message said:

    Many people can eat all carbs with no
    ill effects.

    Nobody needs Wonderbread. Nobody.
    LCing since 12/01/03-
    Me- 5'7" 265/165/140
    & hubby- 6' 310/188/180
    http://f2.pg.photos.yahoo.com/ph/lcer09/my_photos

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