Whole Grain Proliferation

"Noway2" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

I was reading the latest bit of junk mail from Consumer Reports (health
edition) that arrived in the mail today and I was surprised to see that
the headline article was about eliminating the so called "bad"
carbohydrates from your diet to loose weight. The article refered to
"bad" carbohydrates as sugar, white flour, potatoes, etc and listed
good carbohydrates as those coming from fruits, vegetables, and
legumes. What caught my attention though was the inclusion of "Whole
Grains" in the good carbohydrates list. Upon reading this, it occured
to me that I have been seeing this term pop up almost everywhere
recently, including in the grocery store. Now I admit that I have been
hearing it for some time, but it really seems that almost every bit of
junk (that I don't buy anymore) now claims to have "whole grains" in it
and I realized that this has become the new buzz word that is going to
be used to justify what goes in people mouths as being good for them
and why waist lines will continue to expand.

What I was wondering is if anyone else has noticed this too and if so,
what your thoughts are?

One other thing that I am curious about, I have noticed that I pay a
lot more attention to what other people are puting in their grocery
carts and noticing how much sugar laden junk they are buying. I am
also curious if anyone else has found themselves becoming more aware of
what others are buying since going LC?

I have had similar thoughts about the "whole grain" craze. It is in
sugar-filled breakfast cereals now, according to the box, therefore making
those cereals ok to feed our kids. Because, after all, the only politically
correct low carb diet is one that allows "good carbs" - anybody else is a
fanatic and a carb nazi 🙂.

And yes, when I see a mother with a cart full of boxes of mixes, cereals,
and processed food, plus the stacks of microwave food-wanna-be's in plastic
trays, plus the obligatory bags of chips and candy...and maybe a head of
iceburg lettuce as a token bow to vegetables - and then I see her pay double
than what I paid for a cart full of veggies, meats and dairy - I do take
notice. My mother fed me the same way as some of those moms in the stores
feed their kids - except of course now the foods are better because they
have "whole grains" 🙂.
--
Sherry
364/296/195 (4/3/05)
http://lowcarb.owly.net

In article <[email hidden]>,
[email hidden] says...

Quoted message said:

I have had similar thoughts about the "whole grain" craze. It is in
sugar-filled breakfast cereals now, according to the box, therefore making
those cereals ok to feed our kids. Because, after all, the only politically
correct low carb diet is one that allows "good carbs" - anybody else is a
fanatic and a carb nazi 🙂.

I think it has to do with the new food pyramid and it's emphasis on
whole grains.

Quoted message said:

And yes, when I see a mother with a cart full of boxes of mixes, cereals,
and processed food, plus the stacks of microwave food-wanna-be's in plastic
trays, plus the obligatory bags of chips and candy...and maybe a head of
iceburg lettuce as a token bow to vegetables - and then I see her pay double
than what I paid for a cart full of veggies, meats and dairy - I do take
notice.

I, too, take notice of what other people buy, but I TRY not to judge too
much, if only to keep any judgmental looks off my face. It's hard not
to do so, though, once you've seen the light.

--
Saffire
205/134/125
Atkins since 6/14/03
Progress photo: http://photos.yahoo.com/saffire333

*** This post originated in alt.support.diet.low-carb -- its appearance
in any other forum is deceptive and unauthorized. ***

Noway2 wrote:
|| I was reading the latest bit of junk mail from Consumer Reports
|| (health edition) that arrived in the mail today and I was surprised
|| to see that the headline article was about eliminating the so called
|| "bad" carbohydrates from your diet to loose weight. The article
|| refered to "bad" carbohydrates as sugar, white flour, potatoes, etc
|| and listed good carbohydrates as those coming from fruits,
|| vegetables, and legumes. What caught my attention though was the
|| inclusion of "Whole Grains" in the good carbohydrates list. Upon
|| reading this, it occured to me that I have been seeing this term pop
|| up almost everywhere recently, including in the grocery store. Now I
|| admit that I have been hearing it for some time, but it really seems
|| that almost every bit of junk (that I don't buy anymore) now claims
|| to have "whole grains" in it and I realized that this has become the
|| new buzz word that is going to be used to justify what goes in
|| people mouths as being good for them and why waist lines will
|| continue to expand.
||
|| What I was wondering is if anyone else has noticed this too and if
|| so, what your thoughts are?
||
|| One other thing that I am curious about, I have noticed that I pay a
|| lot more attention to what other people are puting in their grocery
|| carts and noticing how much sugar laden junk they are buying. I am
|| also curious if anyone else has found themselves becoming more aware
|| of what others are buying since going LC?

My sister recently started eating a "macrobiotic" diet which is based almost
entirely on whole grains, especially brown rice. It worries me because she
is heavily medicated for diabetes and high triglycerides; I can see this
diet only worsening her medical conditions. She's very excited because
she's lost a few pounds in the past couple of weeks -- and to be fair I
guess any kind of weight loss for someone who is obese is a positive step.
But in the long run I'm afraid that she's in for even more health problems
down the road. Untils she told me about that diet a few days ago I had no
idea what it entailed. Since then I've done a bit of research and don't
like what I've found. Does anyone have any thoughts on, or experience with
this?

--
Peter
Website: http://member.cox.net/pmarengo

Noway2 said:

I was reading the latest bit of junk mail from Consumer Reports (health
edition) that arrived in the mail today and I was surprised to see that
the headline article was about eliminating the so called "bad"
carbohydrates from your diet to loose weight. The article refered to
"bad" carbohydrates as sugar, white flour, potatoes, etc and listed
good carbohydrates as those coming from fruits, vegetables, and
legumes. What caught my attention though was the inclusion of "Whole
Grains" in the good carbohydrates list. Upon reading this, it occured
to me that I have been seeing this term pop up almost everywhere
recently, including in the grocery store. Now I admit that I have been
hearing it for some time, but it really seems that almost every bit of
junk (that I don't buy anymore) now claims to have "whole grains" in it
and I realized that this has become the new buzz word that is going to
be used to justify what goes in people mouths as being good for them
and why waist lines will continue to expand.

What I was wondering is if anyone else has noticed this too and if so,
what your thoughts are?

One other thing that I am curious about, I have noticed that I pay a
lot more attention to what other people are puting in their grocery
carts and noticing how much sugar laden junk they are buying. I am
also curious if anyone else has found themselves becoming more aware of
what others are buying since going LC?

http://www.nutritiondata.com/facts-B00001-01c20P8.html

Trix cereal (Whole Grain) by General Mills has the following information.

Serving Size 30 Grams

Fat 1 gram
Protein 1 gram
Total Carbohydrate 27 gram
Fiber 1 gram
Sugars 13 gram
Cholesterol 0 mg.
Sodium 194 mg

So, now they attempt to make a cereal nearly half sugar by weight
"healthy" because there are almost as many grams of whole grain
carbohydrates as there are grams of sugar.

Business is in business to make money.

They will tend to do whatever it takes to make money. And make it sound
as good as possible, and as free of the money issue as possible.

Unfortunately, it is a formula that seems to have worked in the past and
will work reasonably well into the future.

Remember the signs of "Zero Cholesterol" on many of the vegetables......
Remember the labels of "Low Fat" and "Zero Fat" on fattening foods
(carbs and sugars).
Remember the "Low Carb" signs on meats.

Remember.....

and

THINK

--
1) Eat Till SATISFIED, Not STUFFED... Atkins repeated 9 times in the book
2) Exercise: It's Non-Negotiable..... Chapter 22 title, Atkins book
3) Don't Diet Without Supplimental Nutrients... Chapter 23 title, Atkins
book
4) A sensible eating plan, and follow it. (Atkins, Self Made or Other)

Marengo said:

My sister recently started eating a "macrobiotic" diet which is based almost
entirely on whole grains, especially brown rice. It worries me because she
is heavily medicated for diabetes and high triglycerides; I can see this
diet only worsening her medical conditions. She's very excited because
she's lost a few pounds in the past couple of weeks -- and to be fair I
guess any kind of weight loss for someone who is obese is a positive step.
But in the long run I'm afraid that she's in for even more health problems
down the road. Untils she told me about that diet a few days ago I had no
idea what it entailed. Since then I've done a bit of research and don't
like what I've found. Does anyone have any thoughts on, or experience with
this?

My SIL lost over a hundred pounds on a low-fat diet with a lot of
exercise over the course of a year. She recently had twins and has a
few pounds to lose again, but *nothing* like what she had before. She
is *not* diabetic though.

Weight-loss can greatly improve diabetes in the long run, so if the
diet works for her, it may be a good thing. If she loses a huge amount
of weight and the diabetes isn't very progressed, she may not even be
diabetic anymore.

I would expect that it would *not* work for her because of the diabetes
though. Because her bg and insulin levels are gonna be high, which
causes the ravenous kind of hunger, it will probably be difficult to
stick to this diet unless she has incredible willpower.

I think that when you're diabetic, the *first* priority is keeping your
bg controlled. Weight loss or other dietary considerations ought to
come *after* that. If she eats to her meter, she'll probably be fine.
And she'll likely discover she has to limit even the "good carbs" of
brown rice significantly.

<[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

Marengo said:

My sister recently started eating a "macrobiotic" diet which is based
almost
entirely on whole grains, especially brown rice. It worries me because
she
is heavily medicated for diabetes and high triglycerides; I can see this
diet only worsening her medical conditions. She's very excited because
she's lost a few pounds in the past couple of weeks -- and to be fair I
guess any kind of weight loss for someone who is obese is a positive
step.
But in the long run I'm afraid that she's in for even more health
problems
down the road. Untils she told me about that diet a few days ago I had
no
idea what it entailed. Since then I've done a bit of research and don't
like what I've found. Does anyone have any thoughts on, or experience
with
this?

My SIL lost over a hundred pounds on a low-fat diet with a lot of
exercise over the course of a year. She recently had twins and has a
few pounds to lose again, but *nothing* like what she had before. She
is *not* diabetic though.

Weight-loss can greatly improve diabetes in the long run, so if the
diet works for her, it may be a good thing. If she loses a huge amount
of weight and the diabetes isn't very progressed, she may not even be
diabetic anymore.

What do you mean by "...she may not even be diabetic anymore."?

Quoted message said:

I would expect that it would *not* work for her because of the diabetes
though. Because her bg and insulin levels are gonna be high, which
causes the ravenous kind of hunger, it will probably be difficult to
stick to this diet unless she has incredible willpower.

I think that when you're diabetic, the *first* priority is keeping your
bg controlled. Weight loss or other dietary considerations ought to
come *after* that. If she eats to her meter, she'll probably be fine.
And she'll likely discover she has to limit even the "good carbs" of
brown rice significantly.

"Marengo" <[email hidden]> wrote in

Quoted message said:

down the road. Untils she told me about that diet a few days ago I had no
idea what it entailed. Since then I've done a bit of research and don't
like what I've found. Does anyone have any thoughts on, or experience
with this?

The feed soy and grains to livestock to fatten them up.

Nuff said!

Roger Zoul said:

What do you mean by "...she may not even be diabetic anymore."?

That was very poor wording on my part.

What I meant was... she might maintain normal blood glucose without a
strict low-carb diet or meds after weight loss. Hence she wouldn't
"have diabetes" according to the medical definition.

I did *not* mean she'd be truly non-diabetic, like my husband, whose bg
is 90 after eating a quarter of a chocolate cake with icing.

<[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

Roger Zoul said:

What do you mean by "...she may not even be diabetic anymore."?

That was very poor wording on my part.

What I meant was... she might maintain normal blood glucose without a
strict low-carb diet or meds after weight loss. Hence she wouldn't
"have diabetes" according to the medical definition.

I did *not* mean she'd be truly non-diabetic, like my husband, whose bg
is 90 after eating a quarter of a chocolate cake with icing.

That's what I thought you meant! Thanks for clearing it up, though.

Quoted message said:

Business is in business to make money.

They will tend to do whatever it takes to make money. And make it sound
as good as possible, and as free of the money issue as possible.

Unfortunately, it is a formula that seems to have worked in the past and
will work reasonably well into the future.

Somebody mentioned recently in another post how if you mention the
words "low carb" that you get looks like you just said you were
possessed or something. I really think part of the reason is that the
mass public is suffering from a drug addiction. They're all sugar
junkies. Saying you follow a low carb lifestyle and that it works is
almost like threatening to take away their fix.

Quoted message said:

Trix cereal (Whole Grain) by General Mills has the following information.

Serving Size 30 Grams

Fat 1 gram
Protein 1 gram
Total Carbohydrate 27 gram
Fiber 1 gram
Sugars 13 gram
Cholesterol 0 mg.
Sodium 194 mg

Whole Gains? Where? Seems to me like if it were a "whole grain"
product it would have a hell of a lot more fiber and other nutrients in
it. Looks to me like they are throwing in a little bit of bran or some
other [censored] and claiming the product is a source of "whole grains".

One other thing. I am probably missing something here and maybe
someone could explain it as its been a while since I last had a
chemistry course. I always thought that a gram was a unit of mass
(often times mis-used as a measure of weight). How can a serving size
of 30 grams have 43.194 grams of material.

DB said:

"Marengo" <[email hidden]> wrote in

Quoted message said:

down the road. Untils she told me about that diet a few days ago I had no
idea what it entailed. Since then I've done a bit of research and don't
like what I've found. Does anyone have any thoughts on, or experience
with this?

The feed soy and grains to livestock to fatten them up.

Nuff said!

They feed "Natural" "Whole Grains" to livestock to fatten them up.

Don't forget the "Matural" and "Whole Grain" hype, whenever possible.

:-)

--
1) Eat Till SATISFIED, Not STUFFED... Atkins repeated 9 times in the book
2) Exercise: It's Non-Negotiable..... Chapter 22 title, Atkins book
3) Don't Diet Without Supplimental Nutrients... Chapter 23 title, Atkins
book
4) A sensible eating plan, and follow it. (Atkins, Self Made or Other)

Noway2 wrote:
::: Business is in business to make money.
:::
::: They will tend to do whatever it takes to make money. And make it
::: sound as good as possible, and as free of the money issue as
::: possible.
:::
::: Unfortunately, it is a formula that seems to have worked in the
::: past and will work reasonably well into the future.
::
:: Somebody mentioned recently in another post how if you mention the
:: words "low carb" that you get looks like you just said you were
:: possessed or something. I really think part of the reason is that
:: the mass public is suffering from a drug addiction. They're all
:: sugar junkies. Saying you follow a low carb lifestyle and that it
:: works is almost like threatening to take away their fix.
::
::: Trix cereal (Whole Grain) by General Mills has the following
::: information.
:::
::: Serving Size 30 Grams
:::
::: Fat 1 gram
::: Protein 1 gram
::: Total Carbohydrate 27 gram
::: Fiber 1 gram
::: Sugars 13 gram
::: Cholesterol 0 mg.
::: Sodium 194 mg
::
:: Whole Gains? Where? Seems to me like if it were a "whole grain"
:: product it would have a hell of a lot more fiber and other nutrients
:: in it. Looks to me like they are throwing in a little bit of bran
:: or some other [censored] and claiming the product is a source of "whole
:: grains".
::
:: One other thing. I am probably missing something here and maybe
:: someone could explain it as its been a while since I last had a
:: chemistry course. I always thought that a gram was a unit of mass
:: (often times mis-used as a measure of weight). How can a serving
:: size of 30 grams have 43.194 grams of material.

Try 29.194 w/ rounding to get your answer. You can't recount fiber and
sugars twice when the appear indented like that.

You're absolutely right about the "whole grain" thing, though...complete
marketing BS.

Doh!

I am not going to mention that I am an engineer.....
Though my wife says that I can't add. Obviously she is correct 🙂

very funny norway2, take away their fix, HAHA!!! Good one!

At the height of the low-carb atkins "craze", the mainstream, the carb
industry, the USDA, etc. saw their products, especially grains, take a
big hit in the market place and they had to do something big quick.
Their response was to kick out a bunch of junk science comparing [censored]
whole grain food to [censored] refined grain foods and then to praise the
comparably slightly better value of whole grain over refined grain.
Then they market the hell out of whole grains.

The new pyramid was introduced with the repeated mantra of whole grains
and all other marketting follows the lead.

It was a desperate strategy to save their market niche and still be
able to sell their $2 a bushel grain for hundreds of dollars as RTE
cereals and whole grain bread and other highly processed manufactured
grain products. Unfortunately, it works and has fooled many people into
buying [censored] food grain products.

TC

Noway2 said:

I was reading the latest bit of junk mail from Consumer Reports (health
edition) that arrived in the mail today and I was surprised to see that
the headline article was about eliminating the so called "bad"
carbohydrates from your diet to loose weight. The article refered to
"bad" carbohydrates as sugar, white flour, potatoes, etc and listed
good carbohydrates as those coming from fruits, vegetables, and
legumes. What caught my attention though was the inclusion of "Whole
Grains" in the good carbohydrates list. Upon reading this, it occured
to me that I have been seeing this term pop up almost everywhere
recently, including in the grocery store. Now I admit that I have been
hearing it for some time, but it really seems that almost every bit of
junk (that I don't buy anymore) now claims to have "whole grains" in it
and I realized that this has become the new buzz word that is going to
be used to justify what goes in people mouths as being good for them
and why waist lines will continue to expand.

What I was wondering is if anyone else has noticed this too and if so,
what your thoughts are?

One other thing that I am curious about, I have noticed that I pay a
lot more attention to what other people are puting in their grocery
carts and noticing how much sugar laden junk they are buying. I am
also curious if anyone else has found themselves becoming more aware of
what others are buying since going LC?

Noway2 said:

What caught my attention though was the inclusion of "Whole
Grains" in the good carbohydrates list. Upon reading this, it occured
to me that I have been seeing this term pop up almost everywhere
recently, including in the grocery store.

What I was wondering is if anyone else has noticed this too and if so,
what your thoughts are?

I'm dubious when I see a whole grain claim. The reason is I
know why the switch away from whole grain happened in the
first place - spoilage. Whole grain spoils rapidly. Grind the
grain today, knead it into bread today. Rise until tomorrow,
bake the bread tomorrow. That's it for whole grains, a couple
of days.

Very often if you read the label whole grain is one of the
ingredients, not the only source of grain. It's like whole grain
is being used as a spice and then hawked on the label.

And what's so great about eating grass anyways? I know,
not much of a queston to ask on a low carb newsgroup.
Preachin to the choir and all.

Quoted message said:

One other thing that I am curious about, I have noticed that I pay a
lot more attention to what other people are puting in their grocery
carts and noticing how much sugar laden junk they are buying. I am
also curious if anyone else has found themselves becoming more aware of
what others are buying since going LC?

I've always noticed what people have in their carts. I want to
see if there's something in there I don't recognize to have new
stuff to try out.

Noway2 said:

I was reading the latest bit of junk mail from Consumer Reports (health
edition) that arrived in the mail today and I was surprised to see that
the headline article was about eliminating the so called "bad"
carbohydrates from your diet to loose weight. The article refered to
"bad" carbohydrates as sugar, white flour, potatoes, etc and listed
good carbohydrates as those coming from fruits, vegetables, and
legumes. What caught my attention though was the inclusion of "Whole
Grains" in the good carbohydrates list. Upon reading this, it occured
to me that I have been seeing this term pop up almost everywhere
recently, including in the grocery store. Now I admit that I have been
hearing it for some time, but it really seems that almost every bit of
junk (that I don't buy anymore) now claims to have "whole grains" in it
and I realized that this has become the new buzz word that is going to
be used to justify what goes in people mouths as being good for them
and why waist lines will continue to expand.

What I was wondering is if anyone else has noticed this too and if so,
what your thoughts are?

One other thing that I am curious about, I have noticed that I pay a
lot more attention to what other people are puting in their grocery
carts and noticing how much sugar laden junk they are buying. I am
also curious if anyone else has found themselves becoming more aware of
what others are buying since going LC?

http://www.foodnavigator-usa.com/news/ng.asp?n=65471-wgc-whole-grains-whole-grain-stamp

Industry develops whole grain 'action plan'

By Lorraine Heller

1/30/2006 - A whole grain 'action plan,' which aims to make whole
grains more wide spread, was recently developed by healthy eating
executives together with marketing, regulatory and food technology
executives from 40 leading US food manufacturers.

The representatives met at a conference earlier this month, held in
Orlando and organized by the nation's Whole Grains Council (WGC) and
Oldways, a Boston-based food issues think tank.

The action plan, which aims to help consumers get more whole grains
into their everyday meals, includes initiatives such as an information
exchange for schools and whole grain food companies, to enable schools
to provide tasty, affordable whole grain options.

The plan also involves providing consumers with menus that include
'out of the box,' 'heat and eat' and 'quick cooking,' options,
allowing them to learn about whole grain foods that match their
lifestyle.

"Consumers understand the health benefits of eating whole grains, and
the buying trends of 2005 have proven this with broad increases across
all categories. It's clear that people want to eat healthier, but are
looking for help to reach their goals," said Oldways president and
WGC founder Dun Gifford.

Indeed, since the publication last year of new Dietary Guidelines for
Americans, which recommend the consumption of at least three servings
of whole grains a day, sales and production of whole grain products
have increased steadily.

For example, according to the WGC, sales of whole grain pasta have
increased by 20 percent last year, while sales of whole grain bread
rose 18 percent.

But finding whole grain products remains a key problem, says the
council.

"Consumers know whole grains are healthy, that they probably should
eat them, and they probably would, but they go into grocery stores and
can't spot them," Cynthia Harriman, the WGC's director of food and
nutrition strategies recently told FoodNavigator-USA.

"Manufacturers are also allowed to list the amount of whole grains in
their products, but the problem is that this doesn't mean anything to
the average consumer. Most people don't know if 2g whole grain is
beneficial or not," she said.

As a result, the WGC last year introduced an eye-catching whole grain
stamp, which is currently used on around 600 products.

Sponsors of the recent conference included General Mills, Panera Bread,
Quaker Oats and Uncle Ben's.

"We've had good science but all of that does nothing until we have good
implementation," said speaker Dr Eric Hentges, executive director of
the USDA's Center for Nutrition Policy and Promotion.

The conference concluded that although whole grains are showing up in
"unexpected locations," such as in fast food restaurants, schools
and military commissaries, "only a continued emphasis on new and
innovative education programs will persuade consumers that whole grains
are readily available in markets and simple to incorporate into
everyday meal planning."

***

TC

[email hidden] wrote:
::
http://www.foodnavigator-usa.com/news/ng.asp?n=65471-wgc-whole-grains-whole-grain-stamp
::
:: Industry develops whole grain 'action plan'

Yep. Gotta have a plan to bring in those $$$$. Yep.

::
:: By Lorraine Heller
::
:: 1/30/2006 - A whole grain 'action plan,' which aims to make whole
:: grains more wide spread, was recently developed by healthy eating
:: executives together with marketing, regulatory and food technology
:: executives from 40 leading US food manufacturers.

Right. Healthy eating execs, marketing, and execs from the 40 leadning US
food makers. Right. $$$$

::
::
:: The representatives met at a conference earlier this month, held in
:: Orlando and organized by the nation's Whole Grains Council (WGC) and
:: Oldways, a Boston-based food issues think tank.

A "food issues" think tank? The WGC? I bet they think about what to do
with all that money.

::
:: The action plan, which aims to help consumers get more whole grains
:: into their everyday meals, includes initiatives such as an
:: information exchange for schools and whole grain food companies, to
:: enable schools to provide tasty, affordable whole grain options.

Yep, Addictive [censored] from the vending machines.

::
:: The plan also involves providing consumers with menus that include
:: 'out of the box,' 'heat and eat' and 'quick cooking,' options,
:: allowing them to learn about whole grain foods that match their
:: lifestyle.

Right. Business as usual, bucko.

::
:: "Consumers understand the health benefits of eating whole grains,

Effective marketing..

and
:: the buying trends of 2005 have proven this with broad increases
:: across all categories. It's clear that people want to eat healthier,
:: but are looking for help to reach their goals," said Oldways
:: president and
:: WGC founder Dun Gifford.

I'm sure you all will be more than happy to help. After all, Your Help =
$$$$.

::
:: Indeed, since the publication last year of new Dietary Guidelines for
:: Americans, which recommend the consumption of at least three servings
:: of whole grains a day, sales and production of whole grain products
:: have increased steadily.

Y'all finally moved back toward the black after the hit due to Atkins and
LC, huh?

::
:: For example, according to the WGC, sales of whole grain pasta have
:: increased by 20 percent last year, while sales of whole grain bread
:: rose 18 percent.
::
:: But finding whole grain products remains a key problem, says the
:: council.

Really? I see that [censored] all the time...

::
:: "Consumers know whole grains are healthy,

They know, or they were told?

:: that they probably should
:: eat them,

Yeah, they know they were probably lied to. This [censored] changes everyday,
anyway.

:: and they probably would, but they go into grocery stores
:: and can't spot them,"

They must really be stupid, huh?

Cynthia Harriman, the WGC's director of food
:: and nutrition strategies recently told FoodNavigator-USA.
::
:: "Manufacturers are also allowed to list the amount of whole grains in
:: their products, but the problem is that this doesn't mean anything to
:: the average consumer. Most people don't know if 2g whole grain is
:: beneficial or not," she said.

Exactly. But more is better, right?

::
:: As a result, the WGC last year introduced an eye-catching whole grain
:: stamp, which is currently used on around 600 products.

Right. Marketing at its finest!

::
:: Sponsors of the recent conference included General Mills, Panera
:: Bread, Quaker Oats and Uncle Ben's.

Yep. Some of the main losers from the low-carb craze....

::
:: "We've had good science but all of that does nothing until we have
:: good implementation," said speaker Dr Eric Hentges, executive
:: director of the USDA's Center for Nutrition Policy and Promotion.

You don't need good science to make money. You need good
marketing....eye-cataching whole grain stamps and blessing from some
on-high. almighty US Authority..

::
:: The conference concluded that although whole grains are showing up in
:: "unexpected locations," such as in fast food restaurants, schools
:: and military commissaries,

Right. The same place the other [censored] showed up.

"only a continued emphasis on new and
:: innovative education programs will persuade consumers that whole
:: grains are readily available in markets and simple to incorporate
:: into everyday meal planning."

Yeh...everything will now say "whole grain" on the label in an eye-catching
way, so it will indeed be impossible to miss the [censored]. Y'all will see to it
since $$$$ is your reward.

My husband does not low-carb, so I buy whole grains as part of my
regular grocery shopping. Whole grains are: wheat berries, cracked
wheat, oat groats, barley, cornmeal, brown rice, etc.

Trix is not a whole grain. Trix is primarily sugar. And frankly,
buying sugar in 5 lbs bags is *way* cheaper than Trix.