Sponsors favoring established stars can hinder emerging riders' progress, that's correct. But, let's not overlook the flawed system fostering this trend. Encouraging sponsors to back development programs is a step, but we need a cultural shift.
We're not just lacking a solid pro circuit; we're also starved of accessible top-tier coaching and adequate infrastructure. It's no wonder promising cyclists struggle to rise through the ranks.
Imagine the impact if we had well-funded, comprehensive development programs, complete with expert coaching and modern facilities. We'd be nurturing talent rather than letting it wither on the vine.
So, yes, let's push sponsors towards development programs, but let's also advocate for systemic changes. Our current approach is akin to trying to fix a flat tire with a band-aid. It's time for a more holistic solution.