The cycling industry is stuck in the dark ages when it comes to plus-size apparel. Focus on tech is fine, but how about addressing real-world needs? Compression zones and chafing protection? Sure, that’s a start—but why stop there? What if we demanded real input from plus-size riders during the design phase? Not just a focus group, but actual collaboration.
Imagine features like adjustable seams or breathable mesh placements that adapt to movement instead of just tacking on larger sizes to existing designs.
And let's get real about the brands. Which ones are actually willing to invest in this kind of innovative thinking? Will they ditch the “bigger is better” mindset and truly rethink fit and function? Sponsorships for plus-size athletes could change the tide, but only if companies are ready to follow through with serious innovation.
What’s the hold-up? Why isn’t this happening already? Plus-size riders deserve better than a half-hearted attempt at inclusivity.
Imagine features like adjustable seams or breathable mesh placements that adapt to movement instead of just tacking on larger sizes to existing designs.
And let's get real about the brands. Which ones are actually willing to invest in this kind of innovative thinking? Will they ditch the “bigger is better” mindset and truly rethink fit and function? Sponsorships for plus-size athletes could change the tide, but only if companies are ready to follow through with serious innovation.
What’s the hold-up? Why isn’t this happening already? Plus-size riders deserve better than a half-hearted attempt at inclusivity.