Yeah, sure, doping scandals and crashes are a part of the show, but it’s the personalities that really turn people off. People don't wanna watch riders who seem like they belong in a circus. Governing bodies think they can just wave a magic wand and fix this with transparency. Newsflash: it’s not that simple. The sport needs grit and authenticity, not just a PR stunt. How do we truly connect with potential fans without all the fluff?
