warning: complex and convoluted
Last night I had a drunken conversation with friends on the topic of the
usual bull I sling about the economics and politics of bicycling. To
sum that up: The Clean Air Act mandates (in an indirect way involving
California's own regulations) that automakers sell, in 11 states, a
percentage of their fleet as zero emission vehicles. The automakers
seek relief from courts and legislatures to avoid that for business
hardship reasons. In other parts of the CAA, specifically smokestack
industries, the same hardship excuses were met with a "cap and trade"
market in pollution warrants, or the "right to pollute" purchased from
another company which is not polluting or polluting less. Therefore,
automakers should also purchase pollution warrants from zero-emission
travelers (ie, cyclists, mass transit riders) who give up a non-ZEV
vehicle.
In the conversation, it came up that if this source of money flow was in
any way real and possible, it would be recognized as a "market
inefficiency" and exploited by Wall Street. That's how the Wall Street
game is played: people look for market inefficiencies and bet on the
potential resolutions. In 1992, if you thought that the Macintosh
system was better than DOS, but that people still didn't want to spend
$3,000 on a Mac when they could buy a PC for $2,000, you could have
"bet" on Microsoft to put a Mac-like windowing system on PCs, and you
would have won the bet. That's one way of betting. The other way is
the Warren Buffet method, where you buy a controlling stake in a company
and impose your own efficiencies.
So therefore, the put-up-or-shut-up to my argument is to make a market
bet on the resolution of the CAA transportation market inefficiency.
And so the google and yahoo financials were fired up, with the following
results:
Cannondale is bankrupt and trading in their stock is halted.
Trek is a family business with no stock to buy.
Schwinn is now a division of a Canadian company which is doing quite
well. It would take a Warren Buffet style takeover to jar it loose.
But...
Huffy (also owns Royce Union) is about to emerge from bankruptcy with
their stock trading at less than 2 cents a share. Their total market
capitalization is $327,000. Less than half a million dollars. Whole
company. It may be possible for a group of very small investors to
actually purchase a controlling interest in Huffy with funds just lying
around idle in 401k plans.
The goal would be to take over and issue a corporate press release that
Huffy will reinvent itself as a commuting bicycle specialist, and will
spearhead a plan to mandate and manage a tailpipe pollution warrant
market. Whatever happens, the press release would have to be taken
seriously on the Street. Everything, even the wildest pipe dreams, have
to get taken seriously on the Street if they come from corporate press
releases. No one can afford to miss a possible move.
Here are some possible outcomes:
Everyone loses their 2 cents a share, laughs, and hopes it can offset a
gain somewhere else.
The press release is taken seriously, it generates some buzz, some
people think it's a good idea, and the stock shoots up to a whole dime.
People can cash out or let it ride.
Someone else is planning on scooping up Huffy. They would have to bid
up the 2 cents a share to do that. The stock shoots up to a nickel or a
dime, and everyone cashes out.
The press release ultimately leads to a workable plan of action. Huffy
is sitting on a business that can sell households $500 worth of bike
stuff for $2,000 while the households receive $5,000 for making the
purchase. That's a pretty good position to be sitting in.
That's what it looks like in the light of day. I'm going to start doing
more research into this now. If anyone has any interest in this concept
(concept only, I'm not looking for any money from anyone) please let me
know.
--ag