oilfreeandhappy said:I'm curious what everybody thinks about bikers wearing clothing that
promotes alternative transportation. Obviously our backs are much
larger than a car's bumper sticker, so we should be that much more
effective.
Is it a distraction to the motorist? Is it better to avoid the
potential confrontations, because the cars are bigger? Or is it cool?
What are your thoughts?
First, consider the reader; who's out there that you want to reach,
and will they see your message?
Second, consider the message. What can you say that will be relevant
to the reader and not produce hazard to you?
Third, consider the medium; how will you put that message on your back
in a manner that makes it look like a message that *should* be heeded?
Fourth, consider the result you seek. Are you trying to rally the
cyclists to action, or propagandise to the non-cyclists in favor of
cycling? It is possible to do both with some messages. (And never
underestimate the power of humor; people will often read and retain a
message delivered with a joke attached more readily than one that
tried a more direct approach.)
Advertising on the back of a racer is a natural targeted message.
Social commentary (which is how much of the non-riding public would
view many pro-cycling statements) needs to be persuasive to the
susceptible while being inoffensive to the off-target crowd if it's
going to be safe. "Fueled by American Agribusiness Not Foreign Oil"
is one that should be OK virtually anywhere in the US, for example,
and pushes buttons that ought to be effective. It's not funny, but it
employs current keyword phrases that tap into existing popular
cultural special interest group alignments in a manner that could be
productive. Unfortunately, it is also about as dorky as "Whip
Inflation Now", and those of us who were around for the Ford
administration remember all too well what happened with that slogan.
--
Typoes are a feature, not a bug.
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