Shimano 10s Prices

"G. Huang" <gang@removethis_bell-labs.com> wrote in message
news:[email hidden]...

Quoted message said:

I noticed that the prices of the new 10 spd Shimano STI have almost doubled
from the 9 spd version. For example, the Ultegra STI in Performance
catalogue is $120 more than the Record levers! I can't imagine the OEM
prices would be half as much to the bike builders, otherwise a lot of new
bikes would switch to the "cheaper" Chorus/Record components. Any insight
why Shimano is doing this at retail level?

At the "retail level:, one thing Shimano is doing that appears to inflate
its prices is enforcing its internet policy of not allowing vendors to sell
below msrp. Thus, Perf/Nash/Supergo, Colorado Cyclist, Excel, Pricepoint,
Cambria, Branford and others are all suppose to sell at the same price.
Theoretically that is the same price as your LBS.

The end result is internet stores either don't sell Shimano or the prices
are not much different than your LBS and you find ultegra 10 STI costing
more than Campy Record....

In article <[email hidden]>,

G. Huang gang@removethis_bell-labs.com said:

I noticed that the prices of the new 10 spd Shimano STI have almost
doubled from the 9 spd version.

Ultegra 9 spd prices are going down because retailers are closing
out old stock.

"C" <[email hidden]> wrote in message news:[email hidden]...

Quoted message said:

In article <[email hidden]>,

G. Huang gang@removethis_bell-labs.com said:

I noticed that the prices of the new 10 spd Shimano STI have almost
doubled from the 9 spd version.

Ultegra 9 spd prices are going down because retailers are closing
out old stock.

Isn't it great that Ultegra 9s is now "old stock?"

--
Phil, Squid-in-Training

Quoted message said:

Quoted message said:

Ultegra 9 spd prices are going down because retailers are closing
out old stock.

Isn't it great that Ultegra 9s is now "old stock?"

Not a bad run, I'd say... didn't it first come out in 1998? No major changes
except to the shift levers (changed shape and added FliteDeck capability).
With Shimano's history of moving things down the line over time, support for
9-speed road bikes should continue for a very long time.

--Mike Jacoubowsky
Chain Reaction Bicycles
www.ChainReaction.com
IMBA, BikesBelong, NBDA member

"C" <[email hidden]> wrote in message news:[email hidden]...

Quoted message said:

In article <[email hidden]>,

G. Huang gang@removethis_bell-labs.com said:

I noticed that the prices of the new 10 spd Shimano STI have almost
doubled from the 9 spd version.

Ultegra 9 spd prices are going down because retailers are closing
out old stock.

Please show me a place where the 9 speed stuff is down in price. Everywhere
I've seen 9 speed stuff is up 50% from just a few months ago.

Quoted message said:

"G. Huang" <gang@removethis_bell-labs.com> wrote in message
news:[email hidden]...

Quoted message said:

I noticed that the prices of the new 10 spd Shimano STI have almost doubled
from the 9 spd version. For example, the Ultegra STI in Performance
catalogue is $120 more than the Record levers! I can't imagine the OEM
prices would be half as much to the bike builders, otherwise a lot of new
bikes would switch to the "cheaper" Chorus/Record components. Any insight
why Shimano is doing this at retail level?

bfd said:

At the "retail level:, one thing Shimano is doing that appears to inflate
its prices is enforcing its internet policy of not allowing vendors to sell
below msrp. Thus, Perf/Nash/Supergo, Colorado Cyclist, Excel, Pricepoint,
Cambria, Branford and others are all suppose to sell at the same price.
Theoretically that is the same price as your LBS.

The end result is internet stores either don't sell Shimano or the prices
are not much different than your LBS and you find ultegra 10 STI costing
more than Campy Record....

Ultegra Ten and Chorus shifters (2005) cost me exactly the
same. Record is 12% more, Dura Ace add 21%

Veloce (Best value in an integrated lever IMHO) is about 55%
of Ultegra/Chorus.

Regarding G. Huang's report of Ultegra Ten $120 over Record,
is that 2005 Record? Last year's? The Ultegra Ten has to be new.

There are other factors besides component cost. If you're a
bike maker who needs delivery of Acera in great quantity and
on time, you wouldn't want to risk not buying that Ultegra Ten
--
Andrew Muzi
www.yellowjersey.org
Open every day since 1 April, 1971

Andrew is right on. Best all-around gruppo out there, factoring in
durability, price, and function is Campy Veloce. No question about it.
All you're getting once you start traveling up the line is weight
reduction.

C said:

Ultegra 9 spd prices are going down because retailers are closing
out old stock.

In Yen maybe but certainly not in dollars. A pair of new 6510 STI levers
used to be about $150 from several online places. Now you'll be lucky if
you can get them on Ebay at that price.

Quoted message said:

Quoted message said:

Ultegra 9 spd prices are going down because retailers are closing
out old stock.

In Yen maybe but certainly not in dollars. A pair of new 6510 STI levers
used to be about $150 from several online places. Now you'll be lucky if
you can get them on Ebay at that price.

As fewer manufacturers use Ultegra 9 on bikes, there will be fewer OEM
offerings to mail order. That's where the super-cheap pricing comes from...
the OEMs get the parts a whole lot cheaper than you'd pay through a
distributor. As the OEM sources dry up, the mail order houses have to start
buying from the same places the LBS does. They'll still get a better price
due to volume, but that's better than the situation before (where they might
have been buying stuff for half what we pay, and then actually making more
money than we do, even though they sell it for less).

--Mike Jacoubowsky
Chain Reaction Bicycles
www.ChainReaction.com
IMBA, BikesBelong, NBDA member