Here in Chicago, there is a yearly media "commuter challenge" in which the Mayor's office gets
together local media "celebrities" (their word, not mine) from TV, radio, etc. and they race them
against cars on a short commute, to prove that biking is preferable to cars.
Of course, the fix is in. The cops hold traffic for the bikes, even though there's no need.
Anyway, as editor of the local sports mag, somehow I got on the list. Always interested in biting
that hand that's invited me, I thought it might be fun to challenge all the "picture of the day"
news types and city politicos to a REAL commuter challenge.
I've printed up some fliers and talked to a few of the TV reporters. I've gotten some support for
the idea. Thought you 'benties might find it interesting.
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Bike to Work Day is a start, but we can do more. In order to prove that bicycling is a real
transportation option, Seth Jayson, of Windy City Sports, is throwing down the gauntlet for a true
commuter challenge.
The rules are simple: You, or a designated member of your organization, ride a bike to work, every
day. No excuses. There is a central jackpot that starts at $20 and goes up by $20 for each day that
the challenge runs. If you skip a day on the bike, you are out. The last person left riding claims
the jackpot for their favorite local charity. The jackpot amount is paid, in equal shares, by all
the other riders.
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My hope is that there's some reporter or producer who's as stubborn as I am, and we can get this
thing going for a few months before the last one cracks. If I get it arranged, I will encourage side
bets for charity...
sj