It really sounds like he is someone who love the sport, but just can't continue spending the money
he has. It's too bad that he couldn't find a co-sponsor, or new lead sponsor. I don't think that
cycling sponsorship is cost effective here in the US, unless you are directly related to the
bicycle market. Sad, but true? Bill C
Road Cycling · Public discussion
Schroeder Iron
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- Road Cycling
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- 22 September 2003
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- Tritonrider
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Cycling sponsorship is all about image advertising. I highly doubt Saturn sold a ton of cars just because it sponsored the best domestic pro cycling team.
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Time Cop said:
Cycling sponsorship is all about image advertising. I highly doubt Saturn sold a ton of cars just
because it sponsored the best domestic pro cycling team.It's why my wife and I bought a Saturn instead of a Honda or Toyota.
--
Steven L. Sheffield stevens at veloworks dot com veloworks at worldnet dot ay tea tee dot net bellum
pax est libertas servitus est ignoratio vis est ess ay ell tea ell ay kay ee sea aye tee why you ti
ay aitch aitch tee tea pea colon [for word] slash [four ward] slash double-you double-yew double-ewe
dot veloworks dot com [four word] slash -
Steven L. Sheffield said:
Time Cop said:
Cycling sponsorship is all about image advertising. I highly doubt Saturn sold a ton of cars just
because it sponsored the best domestic pro cycling team.It's why my wife and I bought a Saturn instead of a Honda or Toyota.
it must have worked somehow since they stayed in for 12 frikkin years.....
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"Steven L. Sheffield" <[email hidden]> wrote in message
"]news:[email hidden]...Quoted message said:
Time Cop said:
Cycling sponsorship is all about image advertising. I highly doubt Saturn sold a ton of cars
just because it sponsored the best domestic pro cycling team.It's why my wife and I bought a Saturn instead of a Honda or Toyota.
Well then, they did sell about a ton of car because of their cycling sponsorship.
--
Marty -
Same reason a friend of mine bought a Mercury over a Jeep in 2001 Same reason I use USPS priority
mail over FedEx ground to ship small packages."Steven L. Sheffield" <[email hidden]> wrote in message
news:<[email hidden]>...Quoted message said:
Time Cop said:
Cycling sponsorship is all about image advertising. I highly doubt Saturn sold a ton of cars
just because it sponsored the best domestic pro cycling team.It's why my wife and I bought a Saturn instead of a Honda or Toyota.
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Saturn wasn't unrealistically expecting to actually drive sales conversions by sponsoring the team,
but they did know that for a fairly low basic investment they could get their brand mentioned in a
hell of a lot of media mentions that they otherwise would not have gotten.I'm sure they have closely monitored the name recognition of their brand over the past 12 years and
have found that the Saturn name has enough Equity of its own now that they really don't need to
invest several million dollars for what boils down to the occaisional flashing of their logo and the
mention of the Saturn name. They've accomplished their goal.Schroeder on the other hand, was essentially tossing his money away. And why? Because he likes bike
racing? He is not a nationwide brand.Heck, I like bike racing. I have my own business too. But I know that with the equity level of my
own brand, that sponsoring a pro cycling team would not help me in any way other than to stroke
my own ego.Time Cop <[email hidden]> wrote in message
news:<[email hidden]>...Quoted message said:
Cycling sponsorship is all about image advertising. I highly doubt Saturn sold a ton of cars just
because it sponsored the best domestic pro cycling team.
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