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rethink the cool

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General fitness, health and nutrition
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15 January 2004
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jimmie
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    Rethink the Cool + the Shoe

    phil knight had a dream. he'd sell shoes. he'd sell dreams. he'd get rich. he'd use sweatshops if
    he had to.

    then along came a new shoe. plain. simple. cheap. fair. designed for only one thing: kicking
    phil's ass.

    the unswoosher

    ----------

    For years, Nike was the undisputed champion of logo culture, its swoosh an instant symbol of
    global cool.

    Today, Phil Knight's Nike is a fading empire, badly hurt by years of "brand damage" as activists and
    culture jammers

    Now a final challenge. We take on Phil at his own game - and win. We turn the shoes we wear into a
    counterbranding game. The swoosh versus the anti-swoosh. Which side are you on?

    Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe -
    isn't exactly rocket science. With a network of supporters, we're getting ready to launch the
    blackSpot sneaker, the world's first grassroots anti-brand. You can help launch the blackSpot
    revolution.

    THE BIG QUESTION:

    Is it possible to take Phil Knight's billion-dollar marketing momentum and, in a quick judo-like
    move, slap him onto the mat with the power of his own PR thrust?

    OUR KICK-ASS MARKETING STRATEGY >> blackspotsneaker.org02

    --
    Ramez Marwan al-Fagih
    Every heavy carpenter or hair, and she'll undoubtably explain everybody.

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    <TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme
    to uncool Nike. If it succeeds, it will set a precedent that will
    revolutionize capitalism. <BR></B></TD>
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    <TD class=px15 width=400><B>For years, Nike was the undisputed champion of
    logo culture, its swoosh an instant symbol of global cool. Today, Phil
    Knight's Nike is a fading empire, badly hurt by years of "brand damage" as

    dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at
    his own game - and win. We turn the shoes we wear into a counterbranding
    game. The swoosh versus the anti-swoosh. Which side are you
    on?<BR><BR>Adbusters has been doing R&D for more than a year, and
    guess what? Making a shoe - a good shoe - isn't exactly rocket science.
    With a network of supporters, we're getting ready to launch the
    <I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can
    help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG
    QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing
    momentum and, in a quick judo-like move, slap him onto the mat with the
    power of his own PR thrust?<BR><BR><A
    href="blackspotsneaker.org02">OUR KICK-ASS MARKETING
    STRATEGY>><BR></A><BR></B></TD>
    <TD align=left></TD></TR></TBODY></TABLE><BR><BR>
    </BODY>
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    <!The raindrop about the elder signal is the ticket that climbs slowly.>

    --43643635088214053402863024374816503322612568051563--

    with me.

    He actually tried to push me under him , so he can save himself from
    pain, this man kept pressing my neck and head against the stairs, as by
    now most of the wheel chair had already broken apart. I tried to do the
    same but suddenly some kind of needle penetrated in my body(may be from
    wheel chair, may be from the devices those Jewish terrorist had attached
    to my body). I started felt pain in my heart as if that needle went
    through, then in my digestion system. The Jewish NASA?s terrorist was
    still trying to push me under him, now he started pointing his gun at
    me. I tried to stop myself using the surrounding wall because of pain, I
    had to now worry about internal and external injuries so I did not want
    to fight, he tried to push me under him but he missed so went down
    faster than me. I changed my position to stop the pain. In a way that
    front side of my body was facing the wall to stop the needle hitting the
    stairs and causing sever pain. I moved my legs up to cover up stomach,
    right hand to kept body away from stairs and left hand to keep the left
    side of my head and body away from stairs (to minimize the pain). So
    after rolling in this position I reached the end of second stairs. And
    fell over that second guy. He was at least one/two second ahead of me.
    He was now unconscious or dead.

    Now

  2. [email hidden] said...

    Quoted message said:

    Rethink the Cool + the Shoe


    Oh gawd - how many more times are we going to have to see this rubbish? Is there a NG it *hasn't*
    turned up in?
    --

    Fran The email address in the headers is now a spamtrap; however ynyschwith at lineone dot net (no
    spaces) will reach me.

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