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Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams. he'd get rich. he'd use sweatshops if
he had to.
then along came a new shoe. plain. simple. cheap. fair. designed for only one thing: kicking
phil's ass.
the unswoosher
----------
For years, Nike was the undisputed champion of logo culture, its swoosh an instant symbol of
global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by years of "brand damage" as activists and
culture jammers
Now a final challenge. We take on Phil at his own game - and win. We turn the shoes we wear into a
counterbranding game. The swoosh versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe -
isn't exactly rocket science. With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand. You can help launch the blackSpot
revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar marketing momentum and, in a quick judo-like
move, slap him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> blackspotsneaker.org02Open ↗
--
Ramez Marwan al-Fagih
Every heavy carpenter or hair, and she'll undoubtably explain everybody.
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<TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme
to uncool Nike. If it succeeds, it will set a precedent that will
revolutionize capitalism. <BR></B></TD>
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<TD class=px15 width=400><B>For years, Nike was the undisputed champion of
logo culture, its swoosh an instant symbol of global cool. Today, Phil
Knight's Nike is a fading empire, badly hurt by years of "brand damage" as
dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at
his own game - and win. We turn the shoes we wear into a counterbranding
game. The swoosh versus the anti-swoosh. Which side are you
on?<BR><BR>Adbusters has been doing R&D for more than a year, and
guess what? Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
<I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can
help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG
QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing
momentum and, in a quick judo-like move, slap him onto the mat with the
power of his own PR thrust?<BR><BR><A
href="blackspotsneaker.org02Open ↗">OUR KICK-ASS MARKETING
STRATEGY>><BR></A><BR></B></TD>
<TD align=left></TD></TR></TBODY></TABLE><BR><BR>
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<!The raindrop about the elder signal is the ticket that climbs slowly.>
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with me.
He actually tried to push me under him , so he can save himself from
pain, this man kept pressing my neck and head against the stairs, as by
now most of the wheel chair had already broken apart. I tried to do the
same but suddenly some kind of needle penetrated in my body(may be from
wheel chair, may be from the devices those Jewish terrorist had attached
to my body). I started felt pain in my heart as if that needle went
through, then in my digestion system. The Jewish NASA?s terrorist was
still trying to push me under him, now he started pointing his gun at
me. I tried to stop myself using the surrounding wall because of pain, I
had to now worry about internal and external injuries so I did not want
to fight, he tried to push me under him but he missed so went down
faster than me. I changed my position to stop the pain. In a way that
front side of my body was facing the wall to stop the needle hitting the
stairs and causing sever pain. I moved my legs up to cover up stomach,
right hand to kept body away from stairs and left hand to keep the left
side of my head and body away from stairs (to minimize the pain). So
after rolling in this position I reached the end of second stairs. And
fell over that second guy. He was at least one/two second ahead of me.
He was now unconscious or dead.
Now