positive image of cycling

"wafflyDIRTYcatLITTERhcsBOX" <[email hidden]> wrote in message
"]news:[email hidden]...

Quoted message said:

Cruddy bell!! I couldn't believe it.

Vernon gets the CIPD magazine and with the current one is a review of recruitment marketing. It's
stuffed dull of adverts and one really stood

out to

Quoted message said:

both Vernon and I. It's for an advertising agency called Ward Diamond Advertising and the ad is
full-page, glossy, picture of a slightly muddy cyclist, face view, with partial of bike frame in
front (looks like a road frame). The theme of the ad is to promote the agency and its strap line
is "feel the benefits" and goes on to say how the WD team cycle 325 miles to

&

Quoted message said:

from work every week andf how they feel the benefits. Cor! A really

positive

Quoted message said:

image of cycling! The only very minor criticism (and it's me being very

picky,

Quoted message said:

I admit) I have is the face of the cyclist is mud-splattered. Cycling

doesn't

Quoted message said:

mean always arriving mud-splatted. But then, if this aprticular agency is located off-road, it may
well do ;-)

Cheers, helen s

Nevertheless, the way the weather's been round these 'ere parts of late, they'd have to take their
own water to whip up a bit of mud....if they could break the concrete like mud down enough to mix it
up....... Not that I'm complaining of course ;-) Good to hear that it's starting to be used in the
marketing world though. Shouldn't be long before it's profitable to start up a little independant
adult training company. Dave.

In "]news:[email hidden], wafflyDIRTYcatLITTERhcsBOX
<[email hidden]> typed:

Quoted message said:

Vernon gets the CIPD magazine

In a plain brown wrapper I hope ;-)

CIPD? Cyclists in PSF Disguises?

Tony

--
raven-family.comraven-family.comOpen ↗

"All truth goes through three steps: First, it is ridiculed. Second, it is violently opposed.
Finally, it is accepted as self-evident." Arthur Schopenhauer

Quoted message said:

In a plain brown wrapper I hope ;-)

CIPD? Cyclists in PSF Disguises?

Chartered Institute of Personnel & Development (a yawwwwnnnn if ever there was one!).

Cheers, helen s

~~~~~~~~~~
This is sent from a redundant email Mail sent to it is dumped My correct one can be gleaned from
h$**$*$el$**e$n$**$d$**$o$*$t**$$s$**$im$mo$ns*@a$**o$l.c$$*o$*m*$ by getting rid of the
overdependence on money and fame
~~~~~~~~~~

I remember years ago, i.e. before 1990, I saw an advert for Xerox photocopiers and their after sales
service, it showed a roadie receiving adjustment on the move from a mechanic leaning our of his car.
The strap line was something to do with keeping your business moving. I noticed a phase about five
years ago of bikes appearing in adverts for all sorts of things.

"wafflyDIRTYcatLITTERhcsBOX" <[email hidden]> wrote in message
"]news:[email hidden]...

Quoted message said:

Cruddy bell!! I couldn't believe it.

Vernon gets the CIPD magazine and with the current one is a review of recruitment marketing. It's
stuffed dull of adverts and one really stood

out to

Quoted message said:

both Vernon and I. It's for an advertising agency called Ward Diamond Advertising and the ad is
full-page, glossy, picture of a slightly muddy cyclist, face view, with partial of bike frame in
front (looks like a road frame). The theme of the ad is to promote the agency and its strap line
is "feel the benefits" and goes on to say how the WD team cycle 325 miles to

&

Quoted message said:

from work every week andf how they feel the benefits. Cor! A really

positive

Quoted message said:

image of cycling! The only very minor criticism (and it's me being very

picky,

Quoted message said:

I admit) I have is the face of the cyclist is mud-splattered. Cycling

doesn't

Quoted message said:

mean always arriving mud-splatted. But then, if this aprticular agency is located off-road, it may
well do ;-)

Cheers, helen s

~~~~~~~~~~
This is sent from a redundant email Mail sent to it is dumped My correct one can be gleaned from
h$**$*$el$**e$n$**$d$**$o$*$t**$$s$**$im$mo$ns*@a$**o$l.c$$*o$*m*$ by getting rid of the
overdependence on money and fame
~~~~~~~~~~

wafflyDIRTYcatLITTERhcsBOX said:

Chartered Institute of Personnel & Development (a yawwwwnnnn if ever there was one!).

Sounds like something that ought to be a guest publication on HIGNFY...

Simon