I bought a FELT F/70 this past August (Full Shim 105group, Carbon Fork, FSA Gossamer crank, Xero XR-4 wheelset, Selle Italia Onda saddle), and while it is a great bike and hasn't done me wrong, my biggest dilemna was over the purchase of other stuff, like my helmet, shoes, pedals, all the other gear.
All totaled, my gear cost more than my bike did, and I'm sure it's the same with everyone else. I was in a real nail-biter over which shoes to buy, and while the ones I purchased are great (Shimano R-151 Carbon), I should have gotten ones with replaceable heel tabs. I have yet to purchase a heart rate monitor, or a multitude of other stuff like extra shorts, jerseys, extra gloves, a TTbar, etc. I think this is where you'll be having to make the really careful choices. I would pick a few bikes to try out for fit only, and find one that you like based upon that. For me, as a choice between the FELT, a Bianchi, and a Trek, I chose the FELT based upon its overall look and great price. The components were pretty similar when comparing the three brands in my price range ($800 to $1100). Your first bike is always going to be your 'first', and therefore, not your ideal bike. It's function is to get you used to riding, and help you discover what you want from there. You'll either want to buy a whole new bike within a year or two, or upgrade the heck out of it with carbon or other components.
And another thing about the gear, don't go splurging all at once just based upon your LBS's recommendations. Get the basics first, then put some time in on the bike and figure out for yourself the things you need. Your experience will make you start thinking about things. I got a basic cycloputer for my bike thinking it was all I needed, now I want one with a cadence function too. I am going to get some lights too, now that I feel the desire to ride in the dark before sunrise this summer.
All totaled, my gear cost more than my bike did, and I'm sure it's the same with everyone else. I was in a real nail-biter over which shoes to buy, and while the ones I purchased are great (Shimano R-151 Carbon), I should have gotten ones with replaceable heel tabs. I have yet to purchase a heart rate monitor, or a multitude of other stuff like extra shorts, jerseys, extra gloves, a TTbar, etc. I think this is where you'll be having to make the really careful choices. I would pick a few bikes to try out for fit only, and find one that you like based upon that. For me, as a choice between the FELT, a Bianchi, and a Trek, I chose the FELT based upon its overall look and great price. The components were pretty similar when comparing the three brands in my price range ($800 to $1100). Your first bike is always going to be your 'first', and therefore, not your ideal bike. It's function is to get you used to riding, and help you discover what you want from there. You'll either want to buy a whole new bike within a year or two, or upgrade the heck out of it with carbon or other components.
And another thing about the gear, don't go splurging all at once just based upon your LBS's recommendations. Get the basics first, then put some time in on the bike and figure out for yourself the things you need. Your experience will make you start thinking about things. I got a basic cycloputer for my bike thinking it was all I needed, now I want one with a cadence function too. I am going to get some lights too, now that I feel the desire to ride in the dark before sunrise this summer.