I just received an unsolicited copy of the new Penzeys One magazine.
I've seen it advertised in their catalog, but wasn't especially
intrigued. After perusing the charter copy, "wow" is an understated
(and not especially articulate) description! There are virtually no
ads, other than those for Penzeys (natch) and also for charitable
organizations like Unicef and the American Cancer Society. The
recipes are very homey (or is that homely in the true sense of the
word?) without being "Taste of Home"-ish (I find those often to be
Sandra Lee-style recipes). It is a beautiful magazine, and
interesting in that it features some lovely thought-provoking
articles about the lives of real, everyday folks like you and me (i.e.
not Bobby Flay, etc) and their cooking. The editors said
(paraphrased) that they are trying to create a magazine that they can
be proud of from "day one", and in the spirit of "if we build it they
will come." Some of the recipes use Penzeys products, but not all,
perhaps not even the majority. There is some obvious product
placement in some of the photos, for things like Land o Lakes butter,
Quaker Oats, Hershey's M&Ms, etc, but that's pretty much it in terms
of advertising.
I'm impressed! And will be buying a subscription. That's probably a
gamble, hard to say if the mag is going to fly, but I appreciate their
philosophy (or what I infer to be their philosophy from their product)
and I like what I see. And of equal importance, I'll actually use
these recipes!
Anyone else get a free copy? Thoughts?
TammyM