I have a question for the folks who feel that helmets are of little
protection and that their use, mandatory or otherwise is more a matter
of helmet company promotion than of true safety. This is a key element
of the argument as it is used to discredit much of the work showing
helmet efficacy as being simply studies done by the manufacturers and
that, as such, the studies are biased and self serving.
Along with this assertion is reference to studies that claim to show
that as helmet use goes up, bicycle ridership goes down.
So, my question is-- What are all the other business's in the cycling
industry doing ? That is; if helmets are worthless AND their use is
shown to decrease the number of folks riding bicycles? Then why aren't
Trek, Colnago, Giant, Shimano, Pearl Izumi, etc. etc. out there
fighting helmet use and regulation? I imagine that the sale of helmets
are a very small % of the total bicycle industry. Yet the arguments
being proferred are essentially saying that the companies that
represent this small % are able to control the industry to the
detriment of every other sector of the industry and that no one is
fighting back.
This doesn't seem either logical or realistic.
Any explanations?