C
Call me Bob
Guest
Did anyone else see that just now? A quite lengthy advert on Channel 4
promoting cycle helmet use.
It was a montage of various (mostly sporting) cycling activity, with
an energetic music soundtrack. Riders, all in helmets, racing on road
bikes, jumping ramps on BMX's, tackling trails on MTB's and also a
couple of people on the road cycling "normally" with the traffic. All
of this inter-spliced with scenes of a man in a white lab coat working
with a test rig testing different helmets.
The message seemed to be "look how cool we all are, enjoying our cool
cycling activities in our cool helmets which the boffins have
carefully tested to make sure we're well protected."
One scene was quite peculiar, a shot of the commuting type cyclists
riding so close to the kerb that they had to swerve sharply around a
drain in the gutter. I'm not sure what the point of that was... maybe
"look how hazardous it can even be here on the road, dangerous
obstacles everywhere! You don't just need your helmet when doing the
sporty stuff!" Can anyone say... primary road position?
Advert ended with the THINK BIKE type logo, modified to say "THINK.
Wearing helmets makes sense, wear one!"
Oh dear oh dear.
Incidently, I want to pre-empt all the guffaws and smirking at my
daytime TV watching expense, by explaining it was just before the
documentary The Unteachables which I wanted to see. Ahem. Thank you,
carry on.
"Bob"
--
Email address is spam trapped, to reply directly remove the beverage.
promoting cycle helmet use.
It was a montage of various (mostly sporting) cycling activity, with
an energetic music soundtrack. Riders, all in helmets, racing on road
bikes, jumping ramps on BMX's, tackling trails on MTB's and also a
couple of people on the road cycling "normally" with the traffic. All
of this inter-spliced with scenes of a man in a white lab coat working
with a test rig testing different helmets.
The message seemed to be "look how cool we all are, enjoying our cool
cycling activities in our cool helmets which the boffins have
carefully tested to make sure we're well protected."
One scene was quite peculiar, a shot of the commuting type cyclists
riding so close to the kerb that they had to swerve sharply around a
drain in the gutter. I'm not sure what the point of that was... maybe
"look how hazardous it can even be here on the road, dangerous
obstacles everywhere! You don't just need your helmet when doing the
sporty stuff!" Can anyone say... primary road position?
Advert ended with the THINK BIKE type logo, modified to say "THINK.
Wearing helmets makes sense, wear one!"
Oh dear oh dear.
Incidently, I want to pre-empt all the guffaws and smirking at my
daytime TV watching expense, by explaining it was just before the
documentary The Unteachables which I wanted to see. Ahem. Thank you,
carry on.
"Bob"
--
Email address is spam trapped, to reply directly remove the beverage.
