General fitness, health and nutrition · Public discussion

New Offering from Coca Cola

Martha Gallagher · 2005-06-17T13:49:13+00:00

I must be in a test marketing area for the Coca Cola co. Several weeks ago, it was the Blue Label Diet Coke (splenda) and this morning when I looked in the refrigerator at the convenience store on campus I saw - Coca-Cola Zero. No carb, no calorie, the ingredients list looked similar to Diet Coke. I was joking about it - saying how is this not oh, I dunno, Diet Coke? But, I bought a bottle to try it out. It does, in fact taste much more like regular Coke to me. Which is a point against it for me, as I think regular Coke tastes too sweet. It also has a more noticable aftertaste in my opinion (although that probably depends on which sweeteners work for you). I didn't like it and it wouldn't cause me to switch, but if you really like the taste of regular Coke, but don't need the sugar, you might want to try it out. I was wondering what the marketing rationale was - are they going for people who don't think of themselves as "diet" drinkers but could use fewer calories/carbs or just coke drinkers who don't like the taste of DC? Martha -- Sig pending

Started by Martha Gallagher · 17 June 2005 · Last activity 24 June 2005 · 18 posts · 1,396 views

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01 / Original postNew Offering from Coca ColaMartha Gallagher · 17 Jun 2005 02 / This pagePosts 1–18Page 1 of 1 · chronological order 03 / Latest replyPost #18Henry Cabot Henhouse III · 24 Jun 2005

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Original section: General fitness, health and nutrition
Published: 17 June 2005
Last activity: 24 June 2005
Original author: Martha Gallagher
Posts: 18
Discussion status: Public discussion
Total views: 1,396
Views / 30 days: 0

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Original post
Martha Gallagher
Archived post

17 June 2005, 13:49 UTC #1

I must be in a test marketing area for the Coca Cola co. Several weeks
ago, it was the Blue Label Diet Coke (splenda) and this morning when I
looked in the refrigerator at the convenience store on campus I saw -
Coca-Cola Zero.
No carb, no calorie, the ingredients list looked similar to Diet Coke. I
was joking about it - saying how is this not oh, I dunno, Diet Coke? But,
I bought a bottle to try it out. It does, in fact taste much more like
regular Coke to me. Which is a point against it for me, as I think regular
Coke tastes too sweet. It also has a more noticable aftertaste in my
opinion (although that probably depends on which sweeteners work for you).
I didn't like it and it wouldn't cause me to switch, but if you really
like the taste of regular Coke, but don't need the sugar, you might want
to try it out.
I was wondering what the marketing rationale was - are they going for
people who don't think of themselves as "diet" drinkers but could use
fewer calories/carbs or just coke drinkers who don't like the taste of DC?
Martha
--
Sig pending

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Roger Zoul
Archived post

17 June 2005, 14:01 UTC #2

Martha Gallagher wrote:
:: I must be in a test marketing area for the Coca Cola co. Several
:: weeks ago, it was the Blue Label Diet Coke (splenda) and this
:: morning when I looked in the refrigerator at the convenience store
:: on campus I saw - Coca-Cola Zero.
::
:: No carb, no calorie, the ingredients list looked similar to Diet
:: Coke. I was joking about it - saying how is this not oh, I dunno,
:: Diet Coke? But, I bought a bottle to try it out. It does, in fact
:: taste much more like regular Coke to me. Which is a point against it
:: for me, as I think regular Coke tastes too sweet. It also has a more
:: noticable aftertaste in my opinion (although that probably depends
:: on which sweeteners work for you).
::
:: I didn't like it and it wouldn't cause me to switch, but if you
:: really like the taste of regular Coke, but don't need the sugar, you
:: might want to try it out.
::
:: I was wondering what the marketing rationale was - are they going for
:: people who don't think of themselves as "diet" drinkers but could use
:: fewer calories/carbs or just coke drinkers who don't like the taste
:: of DC?
I personally prefer it to DC and I definitely don't want calories from a
drink.

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Email address hidden
Archived post

17 June 2005, 14:06 UTC #3

Looks like Splenda has swung some deals with Coca-Cola and Pepsico.
More options for low-carbers I guess.
Roger Zoul said:
Martha Gallagher wrote:
:: I must be in a test marketing area for the Coca Cola co. Several
:: weeks ago, it was the Blue Label Diet Coke (splenda) and this
:: morning when I looked in the refrigerator at the convenience store
:: on campus I saw - Coca-Cola Zero.
::
:: No carb, no calorie, the ingredients list looked similar to Diet
:: Coke. I was joking about it - saying how is this not oh, I dunno,
:: Diet Coke? But, I bought a bottle to try it out. It does, in fact
:: taste much more like regular Coke to me. Which is a point against it
:: for me, as I think regular Coke tastes too sweet. It also has a more
:: noticable aftertaste in my opinion (although that probably depends
:: on which sweeteners work for you).
::
:: I didn't like it and it wouldn't cause me to switch, but if you
:: really like the taste of regular Coke, but don't need the sugar, you
:: might want to try it out.
::
:: I was wondering what the marketing rationale was - are they going for
:: people who don't think of themselves as "diet" drinkers but could use
:: fewer calories/carbs or just coke drinkers who don't like the taste
:: of DC?
I personally prefer it to DC and I definitely don't want calories from a
drink.

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Martha Gallagher
Archived post

17 June 2005, 16:05 UTC #4

On 17 Jun 2005 said:

Looks like Splenda has swung some deals with Coca-Cola and Pepsico.
The Coke Zero isn't sweetened w/ Splenda. It uses apartame and acesulfame.
Martha
Quoted message said:
More options for low-carbers I guess.
Roger Zoul said:
Martha Gallagher wrote:
:: I must be in a test marketing area for the Coca Cola co. Several
:: weeks ago, it was the Blue Label Diet Coke (splenda) and this
:: morning when I looked in the refrigerator at the convenience store
:: on campus I saw - Coca-Cola Zero.
::
:: No carb, no calorie, the ingredients list looked similar to Diet
:: Coke. I was joking about it - saying how is this not oh, I dunno,
:: Diet Coke? But, I bought a bottle to try it out. It does, in fact
:: taste much more like regular Coke to me. Which is a point against it
:: for me, as I think regular Coke tastes too sweet. It also has a more
:: noticable aftertaste in my opinion (although that probably depends
:: on which sweeteners work for you).
::
:: I didn't like it and it wouldn't cause me to switch, but if you
:: really like the taste of regular Coke, but don't need the sugar, you
:: might want to try it out.
::
:: I was wondering what the marketing rationale was - are they going for
:: people who don't think of themselves as "diet" drinkers but could use
:: fewer calories/carbs or just coke drinkers who don't like the taste
:: of DC?
I personally prefer it to DC and I definitely don't want calories from a
drink.
--
Sig pending

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Martha Gallagher
Archived post

17 June 2005, 16:08 UTC #5

Roger Zoul said:
Martha Gallagher wrote:
:: I must be in a test marketing area for the Coca Cola co. Several
:: weeks ago, it was the Blue Label Diet Coke (splenda) and this
:: morning when I looked in the refrigerator at the convenience store
:: on campus I saw - Coca-Cola Zero.
::

:
Quoted message said:
:: I was wondering what the marketing rationale was - are they going for
:: people who don't think of themselves as "diet" drinkers but could use
:: fewer calories/carbs or just coke drinkers who don't like the taste
:: of DC?
I personally prefer it to DC and I definitely don't want calories from a
drink.
Well, there's their market I guess - not just you, of course. But others
who share your preferences.
Martha
--
Sig pending

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Email address hidden
Archived post

17 June 2005, 17:01 UTC #6

Huh. Then I haven't seen that yet.
Martha Gallagher said:
On 17 Jun 2005 said:

Looks like Splenda has swung some deals with Coca-Cola and Pepsico.
The Coke Zero isn't sweetened w/ Splenda. It uses apartame and acesulfame.
Martha
Quoted message said:
More options for low-carbers I guess.
Roger Zoul said:
Martha Gallagher wrote:
:: I must be in a test marketing area for the Coca Cola co. Several
:: weeks ago, it was the Blue Label Diet Coke (splenda) and this
:: morning when I looked in the refrigerator at the convenience store
:: on campus I saw - Coca-Cola Zero.
::
:: No carb, no calorie, the ingredients list looked similar to Diet
:: Coke. I was joking about it - saying how is this not oh, I dunno,
:: Diet Coke? But, I bought a bottle to try it out. It does, in fact
:: taste much more like regular Coke to me. Which is a point against it
:: for me, as I think regular Coke tastes too sweet. It also has a more
:: noticable aftertaste in my opinion (although that probably depends
:: on which sweeteners work for you).
::
:: I didn't like it and it wouldn't cause me to switch, but if you
:: really like the taste of regular Coke, but don't need the sugar, you
:: might want to try it out.
::
:: I was wondering what the marketing rationale was - are they going for
:: people who don't think of themselves as "diet" drinkers but could use
:: fewer calories/carbs or just coke drinkers who don't like the taste
:: of DC?
I personally prefer it to DC and I definitely don't want calories from a
drink.
--
Sig pending

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Pamela and Howard Signa
Archived post

17 June 2005, 18:09 UTC #7

I like it. I don't care for diet coke, I like the taste of regular coke
better. I don't like pepsi. C2 was good to me, but this is a better option
since it has no calories. I am no longer doing low carb, for reasons, but it
helps to be able to limit the sugar somewhere. I still use splenda liquid in
my tea and coffee.
Pam
"Martha Gallagher" <[email hidden]> wrote in message
news:[email hidden]...
Quoted message said:
Roger Zoul said:
Martha Gallagher wrote:
:: I must be in a test marketing area for the Coca Cola co. Several
:: weeks ago, it was the Blue Label Diet Coke (splenda) and this
:: morning when I looked in the refrigerator at the convenience store
:: on campus I saw - Coca-Cola Zero.
::

:
Quoted message said:
:: I was wondering what the marketing rationale was - are they going for
:: people who don't think of themselves as "diet" drinkers but could use
:: fewer calories/carbs or just coke drinkers who don't like the taste
:: of DC?
I personally prefer it to DC and I definitely don't want calories from a
drink.
Well, there's their market I guess - not just you, of course. But others
who share your preferences.
Martha
--
Sig pending

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Email address hidden
Archived post

17 June 2005, 22:18 UTC #8

I just tried Coke Zero too. To me it tastes more like regular Coke,
than std Diet Coke, but not as sweet or flavorful as regular Coke. I
like Diet Coke with Splenda the best of the Coke products. It's
amazing how many of these products Coke is making. Looks like they are
just throwing everything on the shelf and seeing what sticks.
Personally, for a cola, I like Diet Rite the best. To me, that tastes
more like real Coke.

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Chris Smolinski
Archived post

17 June 2005, 22:25 UTC #9

In article <[email hidden]>,
Roger Zoul said:
Martha Gallagher wrote:
:: I must be in a test marketing area for the Coca Cola co. Several
:: weeks ago, it was the Blue Label Diet Coke (splenda) and this
:: morning when I looked in the refrigerator at the convenience store
:: on campus I saw - Coca-Cola Zero.
::
:: No carb, no calorie, the ingredients list looked similar to Diet
:: Coke. I was joking about it - saying how is this not oh, I dunno,
:: Diet Coke? But, I bought a bottle to try it out. It does, in fact
:: taste much more like regular Coke to me. Which is a point against it
:: for me, as I think regular Coke tastes too sweet. It also has a more
:: noticable aftertaste in my opinion (although that probably depends
:: on which sweeteners work for you).
::
:: I didn't like it and it wouldn't cause me to switch, but if you
:: really like the taste of regular Coke, but don't need the sugar, you
:: might want to try it out.
::
:: I was wondering what the marketing rationale was - are they going for
:: people who don't think of themselves as "diet" drinkers but could use
:: fewer calories/carbs or just coke drinkers who don't like the taste
:: of DC?
I personally prefer it to DC and I definitely don't want calories from a
drink.
I may have to give it a try. Except I drink Diet Rite now as I don't
want the caffeine either.
--
---
Chris Smolinski
Black Cat Systems
http://www.blackcatsystems.com

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Bob (this one)
Archived post

18 June 2005, 06:37 UTC #10

Martha Gallagher said:
I must be in a test marketing area for the Coca Cola co. Several weeks
ago, it was the Blue Label Diet Coke (splenda) and this morning when I
looked in the refrigerator at the convenience store on campus I saw -
Coca-Cola Zero.
I didn't like it and it wouldn't cause me to switch, but if you really
like the taste of regular Coke, but don't need the sugar, you might want
to try it out.
I didn't like it, either.
Pastorio

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Chris Smolinski
Archived post

18 June 2005, 12:24 UTC #11

In article <[email hidden]>,
Quoted post said:
I just tried Coke Zero too. To me it tastes more like regular Coke,
than std Diet Coke, but not as sweet or flavorful as regular Coke. I
like Diet Coke with Splenda the best of the Coke products. It's
amazing how many of these products Coke is making. Looks like they are
just throwing everything on the shelf and seeing what sticks.
Personally, for a cola, I like Diet Rite the best. To me, that tastes
more like real Coke.
I agree,I prefer Diet Rite of all the colas I have tried. Plus, it is
caffeine free. I do like some of the "Waist Watchers" (Adirondack) diet
sodas, orange an ginger ale in particular, which use Splenda. I tried
their cola, ewwww.
--
---
Chris Smolinski
Black Cat Systems
http://www.blackcatsystems.com

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Email address hidden
Archived post

18 June 2005, 12:52 UTC #12

"I agree,I prefer Diet Rite of all the colas I have tried. Plus, it is
caffeine free. I do like some of the "Waist Watchers" (Adirondack) diet
sodas, orange an ginger ale in particular, which use Splenda. I tried
their cola, ewwww. "
I like the Waist Watchers a lot too, it was a great find. The local
supermarket has it for like 33c a can, which is great. I like the
black raspberry the best.

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None Given
Archived post

18 June 2005, 13:29 UTC #13

<[email hidden]> wrote in message
news:[email hidden]...
Quoted message said:

Huh. Then I haven't seen that yet.
The Coke Zero has a white label, I found some in the cooler where they keep
the 20 oz bottles. DH has pronounced it better than Coke/Splenda, the
regular diet coke is nasty and he couldn't stand to drink it at all.
--
No Husband Has Ever Been Shot While Doing The Dishes

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JC Der Koenig
Archived post

18 June 2005, 15:17 UTC #14

Coca-Cola is not low carb.
"Martha Gallagher" <[email hidden]> wrote in message
news:[email hidden]...
Quoted message said:
I must be in a test marketing area for the Coca Cola co. Several weeks
ago, it was the Blue Label Diet Coke (splenda) and this morning when I
looked in the refrigerator at the convenience store on campus I saw -
Coca-Cola Zero.
No carb, no calorie, the ingredients list looked similar to Diet Coke. I
was joking about it - saying how is this not oh, I dunno, Diet Coke? But,
I bought a bottle to try it out. It does, in fact taste much more like
regular Coke to me. Which is a point against it for me, as I think regular
Coke tastes too sweet. It also has a more noticable aftertaste in my
opinion (although that probably depends on which sweeteners work for you).
I didn't like it and it wouldn't cause me to switch, but if you really
like the taste of regular Coke, but don't need the sugar, you might want
to try it out.
I was wondering what the marketing rationale was - are they going for
people who don't think of themselves as "diet" drinkers but could use
fewer calories/carbs or just coke drinkers who don't like the taste of DC?
Martha
--
Sig pending

Report
Doug Freyburger
Archived post

20 June 2005, 23:26 UTC #15

Martha Gallagher said:

I must be in a test marketing area for the Coca Cola co. Several weeks
ago, it was the Blue Label Diet Coke (splenda) and this morning when I
looked in the refrigerator at the convenience store on campus I saw -
Coca-Cola Zero.
I have seen it in Chicago. I have not yet tried it.
Quoted message said:
I was wondering what the marketing rationale was - are they going for
people who don't think of themselves as "diet" drinkers but could use
fewer calories/carbs or just coke drinkers who don't like the taste of DC?
My speculation - They are trying the Campbells Soup
strategy. Have so many varieties that they dominate
the shelf space. It pushes small competitors out of
the area. With/without caffeine, with lemon or lime
or vanilla or cherry, with sugar or aspartame or
splenda/ace-k. 2x4x3=24 possible combinations. Plus
cans, half liter, 20 oz 24 oz, liter, 2 liter, 3 liter.

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Lass Chance
Archived post

22 June 2005, 13:56 UTC #16

I had one yesterday and thought it was fabulous. If you dont like real
Coke, in the first place, I guess you wouldnt like Zero, either, but for
real Coke fans, Zero is by far the closest in taste to the Real Thing.
LassChance
Start LC~5-16-05
202-?-165
(i'm scale phobic)

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Chris Smolinski
Archived post

23 June 2005, 01:40 UTC #17

In article <[email hidden]>,
(Lass Chance) said:
I had one yesterday and thought it was fabulous. If you dont like real
Coke, in the first place, I guess you wouldnt like Zero, either, but for
real Coke fans, Zero is by far the closest in taste to the Real Thing.
Indeed it is, now they just need to use splenda rather than aspertame.
--
---
Chris Smolinski
Black Cat Systems
http://www.blackcatsystems.com

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Henry Cabot Henhouse III
Archived post

24 June 2005, 01:17 UTC #18

There is a new diet Coke with Spenda and it tastes fab.
Just saw an ad on TV for diet 7-Up with Splenda. Going to try it.
"Chris Smolinski" <[email hidden]> wrote in message
news:[email hidden]...
Quoted message said:
In article <[email hidden]>,
(Lass Chance) said:
I had one yesterday and thought it was fabulous. If you dont like real
Coke, in the first place, I guess you wouldnt like Zero, either, but for
real Coke fans, Zero is by far the closest in taste to the Real Thing.
Indeed it is, now they just need to use splenda rather than aspertame.
--
---
Chris Smolinski
Black Cat Systems
http://www.blackcatsystems.com

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