"Raymo853" <[email hidden]> wrote in message "]news:[email hidden]...
Quoted message said:IMHO, the two of those catalogs are still marketed to different bike demographics. And since
SuperGo is also owned by Performance you got to consider what they are marketed towards. Here are
my feeling on their marketing targets
Nashbar - the older cyclists, those inclined to touring, the commuters Performance - the
road/mountain racers and want to be racers, the competitive rider types SuperGo - mountain bikers,
free riders and mountain bikes that have discovered road bikes
Are there overlaps in these demographics, yes. Are there examples of
stuff
Quoted message said:in each catalog that contradict my categories, yes.
You also have to think there might be contracts and legal reasons the catalogs and stores are kept
separate. Also the allow the consumer to
feel
Quoted message said:there is competition when there is not. ex "The San Diego SuperGo angered me with the bill for my
headset repair so from now on I'll just go to the Performance store down the street."
I assume so day when Pefor-Nash-SuperGo gets a new CEO from a Banking corp or something that wants
to slash costs and maximize profits they will kill all the overlapping stores, the multiple
catalogs and so on.
FWI understand, the marketing of the PBS group has Nashbar at the bottom with sales/low priced
stuff/PBS in the mid-grade/Supergo at the high end. If you look at the catalogs, you'll see that I
may not be too far off.
I know Supergo has a bunch of Campy10v stuff in stock, as well as a bunch of nice wheelsets, Euro
clothing, etc. PBS stocks their branded stuff, some Campy, not much Euro clothing. I haven't seen a
Nashbar catalog in a while, so can't comment on them.
Think Old Navy and that group. I don't remember off the top of my head which three companies are all
owned by the people that own Old Navy, but they've got all three levels covered too.
PBS used to be the 300# gorilla in the bicycling marketplace, now they're a 600# gorilla! There's
actually a lot of room for LBSes if they just concentrate on what they do best: bike sales and
service. leave the cheap parts and most of the clothing to SuperNashPBS.
Just my $.02 from having run a PBS for several years.
Mike
Quoted message said:<[email hidden]> wrote in message "]news:[email hidden]...
Quoted message said:Since Performance bought out Nashbar they maintain the fiction of 2 companies by continuing to
publish 2 catalogs.
My beef? Just combine them. There is some but not 100% overlap in what they carry and it's just
not worth sending in 2 orders given the ship costs.
How's that? Doesn't sound like too much of a rant...