The never-ending pursuit of the perfect machine. We're so caught up in the hype, we forget what truly matters. The latest components, the lightest frames, the most advanced tech – all mere distractions from the essence of cycling. The real question is, what does our ideal bike say about us? Does it reflect our character, our values, our very soul? Or is it just a reflection of our ego, a status symbol to flaunt on social media? I think we've lost sight of what truly enhances our riding experience: the connection with the road, the rush of the unknown, the thrill of the challenge. The bike is merely a tool, a means to an end. We should be focusing on the journey, not the destination.