Marketing of BP medication?

I am not sure what you find objectionable about consumer information and
awareness. This website was doing nothing that to bring awareness of their
product to those who might benefit or be a possible consumer of the product.
The are targeting an audience just like any other advertising program. I find
that much less objectionable than the Viagra flags and commercials during the
world series. Six year olds were asking "whats Viagra?" The web site just
seeks to inform and prompt a patient to ask the Dr. Is this right for me?

(Complex592) said:

I am not sure what you find objectionable about consumer information and
awareness. This website was doing nothing that to bring awareness of their
product to those who might benefit or be a possible consumer of the product.
The are targeting an audience just like any other advertising program. I find
that much less objectionable than the Viagra flags and commercials during the
world series. Six year olds were asking "whats Viagra?" The web site just
seeks to inform and prompt a patient to ask the Dr. Is this right for me?

I meant this:

Get a free trial offer for LOTREL

Seems like Novartis wants mainly poor people for guinea-pigs...

eki said:

(Complex592) said:

I am not sure what you find objectionable about consumer information and
awareness. This website was doing nothing that to bring awareness of
their
product to those who might benefit or be a possible consumer of the
product.
The are targeting an audience just like any other advertising program.
I find
that much less objectionable than the Viagra flags and commercials
during the
world series. Six year olds were asking "whats Viagra?" The web site
just
seeks to inform and prompt a patient to ask the Dr. Is this right for
me?

I meant this:

Get a free trial offer for LOTREL

Seems like Novartis wants mainly poor people for guinea-pigs...

This is the same gimmick they use with physicians. It is also the ploy of
street drug dealers - to supply enough drug to the 'customer' for
dependence to set in and then cut off the free samples.

--
~~~
Patrick Blanchard, M.D., A.B.F.P.
Board Certified in Family Practice
http://www.familydoctor.org/blanchard

Patrick Blanchard said:

eki said:

(Complex592) said:

I am not sure what you find objectionable about consumer information and
awareness. This website was doing nothing that to bring awareness of
their
product to those who might benefit or be a possible consumer of the
product.
The are targeting an audience just like any other advertising program.
I find
that much less objectionable than the Viagra flags and commercials
during the
world series. Six year olds were asking "whats Viagra?" The web site
just
seeks to inform and prompt a patient to ask the Dr. Is this right for
me?

I meant this:

Get a free trial offer for LOTREL

Seems like Novartis wants mainly poor people for guinea-pigs...

This is the same gimmick they use with physicians. It is also the ploy of
street drug dealers - to supply enough drug to the 'customer' for
dependence to set in and then cut off the free samples.

You're being a little unduly harsh, imho, Patrick.

Last I checked, anti-hypertensive medications are not addicting.

Humbly,

Andrew

--
Dr. Andrew B. Chung, MD/PhD
Board-Certified Cardiologist
http://www.heartmdphd.com

MD/PhD said:

Patrick Blanchard said:

eki said:

On 08 Nov 2003 16:56:56 GMT, [email hidden] (Complex592) wrote:

> I am not sure what you find objectionable about consumer information

and

Quoted message said:

> awareness. This website was doing nothing that to bring awareness of
> their
> product to those who might benefit or be a possible consumer of the
> product.
> The are targeting an audience just like any other advertising

program.

Quoted message said:

> I find
> that much less objectionable than the Viagra flags and commercials
> during the
> world series. Six year olds were asking "whats Viagra?" The web site
> just
> seeks to inform and prompt a patient to ask the Dr. Is this right for
> me?
>

I meant this:

Get a free trial offer for LOTREL

Seems like Novartis wants mainly poor people for guinea-pigs...

This is the same gimmick they use with physicians. It is also the ploy
of
street drug dealers - to supply enough drug to the 'customer' for
dependence to set in and then cut off the free samples.

You're being a little unduly harsh, imho, Patrick.

Last I checked, anti-hypertensive medications are not addicting.

Humbly,

Andrew

--
Dr. Andrew B. Chung, MD/PhD
Board-Certified Cardiologist
http://www.heartmdphd.com

I have seen too many patients bounce in and out of physician offices whith
the latest samples, only to switch to another when the samples of that
perticular medication have been pulled.

Most likely, these same patients could do far better by choosing a
substitute in the generic catagory.

--
~~~
Patrick Blanchard, M.D., A.B.F.P.
Board Certified in Family Practice
http://www.familydoctor.org/blanchard