In another thread, Ryan Cousineau linked to the online Louis Garneau
catalogue:
http://louisgarneau.com/eng/catalog.asp?catalogue=HH6
Clicking on the categories to the left proved entertaining.
Outdoors: D'oh! [she slaps her head] As opposed to the indoors line?
XC: Note how the artificial lighting from the waist up blends her hips
into the dark, pine-covered horizon.
Multisports: It was such a sunny day that the photographer skipped the
artificial lighting, but he must have looked silly, perched on a
ladder to look down at that weird angle, which makes it hard to tell
if the model needs to shave his head more often or is wearing a
remarkably dull helmet above the wrinkle line across the back of his
neck.
Fleeces and Accessories: Sorry, dear, that's a front-zip sweater. No
matter how hard you try, it won't turn into turtleneck.
Base Layers: The male model is laying down a base layer by not
shaving, but he hasn't fully developed it yet.
Downhill: Do Junior G-Men wear Junior GS-Assault suits?
Fall Cycling: Gee, I hope that truck doing 80 mph swerves around me
and the artificial lights blocking this half of the highway!
Helmets: The drab clothing and snowy scene are inspired by Star Wars
Hoth-couture (sorry, some puns are irresistible), but that's just a
movie camera, not a ray-gun.
Snowshoes: Maybe the photographer should have snapped a picture of
someone standing on the snowshoe, not someone holding it like a tennis
racket with the cover accidentally left on.
Gloves: Someone should tell the photographer that he was suppposed to
take a picture of a glove, not a green jacket--and that a black glove
doesn't show up well against black pants. (And someone should tell the
web-site designer that covering the other glove with the shaded menu
area is even dumber.)
Poles: At least they show someone using poles while bounding along on
snow-shoes, not someone walking down a level path, waving ski poles.
Unless you have a bad limp or a severe balance problem, "walking"
poles are mostly a fashion item described by Veblen:
"The walking stick serves the purpose of an advertisement that the
bearer's hands are employed otherwise than in useful effort, and it
therefore has utility as an evidence of leisure."
Accessories: Maybe zipping your booties will keep your feet warm and
dry, but it won't make those knobby tires give your street bike better
traction on the wet leaves scattered on that paved road.
Cheers,
Carl Fogel