Television is no different than professional cycling in one respect -- it's about money. The riders dope because they want to get paid. Liggett works for Vs. for the same reason. In Europe, you all have much more fun flagellating yourselves with misery at each new doping revelation. You call the sport your own, after all, and I can understand why it pains you to see that it's rotten to the core. The European viewer probably wants Harmon/Kelly to preach doom and gloom for the vicarious pleasure of the typical European viewer.
Here in the U.S., we have plenty of problems with our major sporting leagues. The most hallowed record in all of U.S. professional sports is about to be broken by a man engrossed in his own smarmy doping scandal. Arguably the biggest star in the NFL has just been indicted for dog fighting and suspended from his team until further notice. An NBA official has been accused of gambling and intentionally affecting the outcome of games, which has given fuel to the fire of those who have suspected that league has been fixed for years.
So there's Vs., trying to get ratings for a cycling event that still struggles to capture the attention of the casual sports-television viewer. Those of us who are already cycling fans will watch the coverage whether they're doped to the gills or not -- we're starved for televised cycling, and we'll take what we can get even if we see people hanging out of team cars sticking the riders with syringes during the races.
But focusing on doping wouldn't pay the bills for Vs. As I said above, we already have enough sports scandal over here. Liggett and Sherwen are paid to try to make the cycling itself interesting, and to glide as smoothly as possible past its dirty underbelly. Maybe you think they're wrong to not stand up for their principles and quit rather than to continue to craft their commentary for the American audience. Personally, I think they're just doing the job they get paid to do. They are not doping, nor are they glorifying doping. It's not their job to opine on whether the riders competing are on the juice or not. It's their job to broadcast the racing by assuming that if the cycling federations and their teams are letting a rider on the bike, then he deserves to be treated like an athlete, not a suspect. And when scandal arises, there are hundreds of eager journalists ready to carve the suspects into bloody pieces. That's not what those two get paid to do.