"Dave Stocker" <[email hidden]> schrieb im Newsbeitrag news:...
Quoted message said:"J. Slater" <[email hidden]> schrieb im Newsbeitrag
"]news:[email hidden]...
Quoted message said:Thanks for the pointers. I found a site where the weight of the Rubicon
was
Quoted message said:listed as 40 pounds. I'll see if I can find it again. I also wonder
about
Quoted message said:Quoted message said:the "Monroe" branded suspension. Since when did Monroe make things for bikes?
This is called brand leveraging...
Monroe is not in the bike suspension biz. Neither is Rancho. I saw
another
Quoted message said:Jeep bike with a "Rancho" (180mm) fork. I did a bit of googling on this. The suspension stuff is
rebranded DNM. Methinks that Jeep bikes are aimed at first time MTB buyers and this usage of
Monroe and Rancho is to allude
to
Quoted message said:a "quality" brand that people already know. Joe Sixpack does not know who Fox or Marzochi or
Manitou is. The SUV references just reinforce this.
The XTR stuff is 2002 (or earlier), so I think a product manager scored
some
Quoted message said:cheap componetry sitting in a warehouse somewhere. The DNM stuff is also
el
Quoted message said:cheapo. Added up, it is a lot of junk for a hefty price.
These Jeep bikes actually bother me. They are sold in the same places and Huffys and WalGooses.
The other two pretend to nothing more than they
are,
Quoted message said:but this Jeep pretends to be a real bike. I wonder if Jeep realizes that the bikes with its name
invite derision and thus reduce the value of
"Jeep"?
Quoted message said:Actually, one of the Rubicons might be ok. It is simply a re-stickered Christini. This is assuming
of course that the whole Christini concept is worth anything.
My 0.02$ -Dave
Actually, I have also seen this "Brand Leveraging" bit with Honda and Smith and Wesson. Same deal as
with Jeep: they rented out the name. I got a good laugh from the S&W "Tactical Bike". At least that
was a reasonably well outfitted hardtail for the price. It was obviously aimed at the police market.
My question is, do people actually buy these bikes?
-Dave