Is it time to rethink the approach to increasing visibility and awareness of cyclists on the road, by shifting the focus from high-visibility clothing and accessories to designing roads and infrastructure that inherently prioritize cyclist safety and visibility? Would a more effective solution be to implement bike-friendly infrastructure such as protected bike lanes, improved road lighting, and reduced speed limits in high-collision areas, rather than relying on individual cyclists to take measures to make themselves more visible? Can the emphasis on high-visibility gear be seen as placing an undue burden on cyclists to be responsible for their own safety, rather than promoting a culture of mutual respect and responsibility among all road users?