So, if we’re saying cyclists can’t afford gear or don’t know the risks, why are we still acting like that’s a valid excuse? Safety isn’t a luxury. It’s basic sense. If the thrill of riding is more important than staying in one piece, how do we change that mindset? It’s not just about bike lanes or tech. It’s about a culture that treats safety like an afterthought. How do we make it cool to care about safety? Are we really ready to confront that? Because right now, it feels like we’re just spinning our wheels while the real dangers loom.
