Callistus Valerius said:Quoted message said:According to my local paper's business section, Huffy is filing chapter
11 bankruptcy.
No surprise. They've been on a slide for the past year, and got
de-listed off the NYSE in August.
Quoted message said:Quoted message said:...I thought I remember them closing a few years back - or was that just
the last american Huffy *factory* closing, with the business continuing
as in importer?
Their bikes have remained present in the marketplace in a diminishing
number of outlets for a while now, but their other sports-related
products are their main business from what I understand. I saw a
report that they sold off a basketball product line, but ISTR that
they still have golf clubs, scooters, skateboards, and hockey stuff.
I suspect that their inability to come close to the variety of bikes
from Pacific was what did them in on that front. From what little I
can see, most of their current line seems to be kiddie bikes, which
isn't exactly a high-profit or prestige segment.
Quoted message said:Quoted message said:Inquiring minds, and all that -
Mark Janeba
(Never owned a Huffy)
When Schwinn entered the Walmart market, Huffy didn't have a chance.
Those Schwinn stingrays are eating the market up.
Schwinn didn't "enter" the Wal-Mart market. First it got borged by
Pacific, which was already well into WallyWorld. From there it was
just a matter of time before Pacific slapped the Schwinn name on bikes
that were bound for Mall-Wart's racks. The fact that they decided to
market their fool's plaything "chopper" via that channel is hardly
surprising; what is mildly amusing is that while I've seen them in the
stores for quite a while, I have yet to see one under the bum of a
child (or any other age of rider) in the area.
I have heard some bike shop operators lament that as far as they are
concerned, the real Schwinn is dead; arguably, it can be said to have
been either dead or moribund before Pacific assimilated the remains.
What persists is a zombie with a marketing division pulling its
strings.
--
Typoes are a feature, not a bug.
Some gardening required to reply via email.
Words processed in a facility that contains nuts.