Robin Hubert said:Quoted message said:From their web site:
FREQUENTLY ASKED QUESTIONS
Q: What does SRAM mean?
A: SRAM is the conglomeration of our founder's [sic] names, Scott, Ray and sAM. The initials
provided a simple way to come up with a corporate name that could be trademarked and directly
translated into languages other
than
Quoted message said:English. It is not pronounced S-RAM, SchRAM, or SkRAM. Just SRAM.
As I understand it acronyms are not words, so there's no correct pronunciation.
As *I* understand it, acronyms *are* words:
M-W: Main Entry: acronym Pronunciation: 'a-kr&-"nim Function: noun Etymology: acr- + -onym
Date: 1943
: a word (as NATO, radar, or snafu) formed from the initial letter or
letters of each of the successive parts or major parts of a compound term
It's not even clear to me whether SRAM can be called an acronym or not.
In any case, the OP asked how it is pronounced, and it seems to me that the two most obvious
possibilities are:
1) pronounce it how the company, which made up the word, says it's pronounced
or
2) pronounce it however you damn well feel like it
I have no problem with people who prefer the latter, but presumably they're not the ones asking for
advice on the matter.
Of course, I'm deliberately ignoring option 3: pronounce it how most other people do. Then you'd
probably say something like ``ess-ram''. Personally I'm happy with their products and perfectly
willing to play along with their somewhat odd choice.
--
Benjamin Lewis
F u cn rd ths u cnt spl wrth a dm!