How much is Nike profitting

Jiyang Chen said:

from those Livestrong bands? Since people appreciate what Nike is doing
for the cancer foundation, they'll want to support Nike for what they're
doing by buying Nike stuff. Therefore, Nike is not losing money through
the 5 million dollar donation. I wonder what happens after they sold
all the rest of the 4 million bands. Does Nike get $1 for every band
from the people buying them, thinking that the $1 will go to LAF?

Jiyang Chen

Nike is profit oriented. They will stop at nothing to make a buck

http://www.sportspickle.com/features/2003-1217-santa.html

http://www.eclectica.org/v2n3/raut_memo.html

http://www.netfunny.com/rhf/jokes/01/Mar/sweatshop.html

Wankerz, Right mate?

"Jiyang Chen" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

from those Livestrong bands? Since people appreciate what Nike is doing
for the cancer foundation, they'll want to support Nike for what they're
doing by buying Nike stuff. Therefore, Nike is not losing money through
the 5 million dollar donation. I wonder what happens after they sold
all the rest of the 4 million bands. Does Nike get $1 for every band
from the people buying them, thinking that the $1 will go to LAF?

Jiyang Chen

If Nike does not do as it has said, you are free to take them to court. Why
would they not do it and risk losing the goodwill of so many potential
customers? I guess some people will always think of corporations as evil.

Now who pays your salary?

In article <[email hidden]>, [email hidden] says...

Quoted message said:

from those Livestrong bands? Since people appreciate what Nike is doing
for the cancer foundation, they'll want to support Nike for what they're
doing by buying Nike stuff. Therefore, Nike is not losing money through
the 5 million dollar donation. I wonder what happens after they sold
all the rest of the 4 million bands. Does Nike get $1 for every band
from the people buying them, thinking that the $1 will go to LAF?

I presonally don't buy Nike stuff unless the price is right and it is something
I need. So I feel no guilt buying the livestrong band. I'm sure the money
is going to LAF. Nike make plenty of money selling $100+ sneakers to people
who think they really need them.
--------------
Alex

Jiyang Chen said:

from those Livestrong bands? Since people appreciate what Nike is doing
for the cancer foundation, they'll want to support Nike for what they're
doing by buying Nike stuff. Therefore, Nike is not losing money through
the 5 million dollar donation. I wonder what happens after they sold
all the rest of the 4 million bands. Does Nike get $1 for every band
from the people buying them, thinking that the $1 will go to LAF?

Jiyang Chen

As I understand, Nike gave the bands to LAF.org to sell, plus $1M, then
the initial 5M bands ran out and more were made. This would be a
flyspec in their ledgers and probably a nice write off and PR to boot.
How much do you think the production costs and airing of only one
commercial costs them?

Nike makes plenty of money since they basicallly use slave labour to produce
their products. I havent purchased Nike products in 10 years.

"Alex Rodriguez" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

In article <[email hidden]>, [email hidden] says...

Quoted message said:

from those Livestrong bands? Since people appreciate what Nike is doing
for the cancer foundation, they'll want to support Nike for what they're
doing by buying Nike stuff. Therefore, Nike is not losing money through
the 5 million dollar donation. I wonder what happens after they sold
all the rest of the 4 million bands. Does Nike get $1 for every band
from the people buying them, thinking that the $1 will go to LAF?

I presonally don't buy Nike stuff unless the price is right and it is

something

Quoted message said:

I need. So I feel no guilt buying the livestrong band. I'm sure the

money

Quoted message said:

is going to LAF. Nike make plenty of money selling $100+ sneakers to

people

Quoted message said:

who think they really need them.
--------------
Alex

Quoted message said:

From: "AC" [email hidden]

Quoted message said:

Nike makes plenty of money since they basicallly use slave labour to produce
their products. I havent purchased Nike products in 10 years.

Same here, same reason. Vote your beliefs with your wallet too.
Bill C

TritonRider said:

Quoted message said:

From: "AC" [email hidden]

Quoted message said:

Nike makes plenty of money since they basicallly use slave labour to produce
their products. I havent purchased Nike products in 10 years.

Same here, same reason. Vote your beliefs with your wallet too.
Bill C

The issue is whether one is close to consistent in this behavior with other companies,
or whether one uses a relatively convenient boycott against a single
high-profile company to appease ones conscience.

"AC" <[email hidden]> wrote in message
news:KRGOc.142150$Mr4.126829@pd7tw1no...

Quoted message said:

Nike makes plenty of money since they basicallly use slave labour to

produce

Quoted message said:

their products.

Tier III racers living the 12K dream?

"Sam" <[email hidden]> wrote in message news:<[email hidden]>...

Quoted message said:

"Jiyang Chen" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

from those Livestrong bands? Since people appreciate what Nike is doing
for the cancer foundation, they'll want to support Nike for what they're
doing by buying Nike stuff. Therefore, Nike is not losing money through
the 5 million dollar donation. I wonder what happens after they sold
all the rest of the 4 million bands. Does Nike get $1 for every band
from the people buying them, thinking that the $1 will go to LAF?

Jiyang Chen

If Nike does not do as it has said, you are free to take them to court. Why
would they not do it and risk losing the goodwill of so many potential
customers? I guess some people will always think of corporations as evil.

Now who pays your salary?

Well, considering that the yellow bands are often given out for free
and associated with Nike and other corporate marketing materials
without any attachment to LAF fundraising solicitation, I don't see
how the whole promotion does much more than sell brand names...and
Lance's image. I think we are all being taken for a ride here...and
that includes the cancer community.

"Sam" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

"Jiyang Chen" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

from those Livestrong bands? Since people appreciate what Nike is doing
for the cancer foundation, they'll want to support Nike for what they're
doing by buying Nike stuff. Therefore, Nike is not losing money through
the 5 million dollar donation. I wonder what happens after they sold
all the rest of the 4 million bands. Does Nike get $1 for every band
from the people buying them, thinking that the $1 will go to LAF?

Jiyang Chen

If Nike does not do as it has said, you are free to take them to court.

Why

Quoted message said:

would they not do it and risk losing the goodwill of so many potential
customers? I guess some people will always think of corporations as evil.

Now who pays your salary?

He is cleverly (not) noting that Nike is still benefitting by doing
something philanthropic. If one assigns a value to goodwill as one would
for sponsorships etc. then it can be calculated. Still, the event itself is
not a profit center and will not profit. If you don't understand basic
accounting then please don't comment on issues you do not understand.

"J. Tanoga" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

"Sam" <[email hidden]> wrote in message

news:<[email hidden]>...

Quoted message said:

Quoted message said:

"Jiyang Chen" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

from those Livestrong bands? Since people appreciate what Nike is

doing

Quoted message said:

Quoted message said:

Quoted message said:

for the cancer foundation, they'll want to support Nike for what

they're

Quoted message said:

Quoted message said:

Quoted message said:

doing by buying Nike stuff. Therefore, Nike is not losing money

through

Quoted message said:

Quoted message said:

Quoted message said:

the 5 million dollar donation. I wonder what happens after they sold
all the rest of the 4 million bands. Does Nike get $1 for every band
from the people buying them, thinking that the $1 will go to LAF?

Jiyang Chen

If Nike does not do as it has said, you are free to take them to court.

Why

Quoted message said:

Quoted message said:

would they not do it and risk losing the goodwill of so many potential
customers? I guess some people will always think of corporations as

evil.

Quoted message said:

Quoted message said:

Now who pays your salary?

Well, considering that the yellow bands are often given out for free
and associated with Nike and other corporate marketing materials
without any attachment to LAF fundraising solicitation, I don't see
how the whole promotion does much more than sell brand names...and
Lance's image. I think we are all being taken for a ride here...and
that includes the cancer community.

Dumnbshit, do you know about the LAF? If you do, how is it "taking the
cancer community for a ride" to promote the Lance brand as connected to
cancer awareness?

"Richard Adams" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

Jiyang Chen said:

from those Livestrong bands? Since people appreciate what Nike is doing
for the cancer foundation, they'll want to support Nike for what they're
doing by buying Nike stuff. Therefore, Nike is not losing money through
the 5 million dollar donation. I wonder what happens after they sold
all the rest of the 4 million bands. Does Nike get $1 for every band
from the people buying them, thinking that the $1 will go to LAF?

Jiyang Chen

As I understand, Nike gave the bands to LAF.org to sell, plus $1M, then
the initial 5M bands ran out and more were made.

Quoted message said:

This would be a
flyspec in their ledgers and probably a nice write off and PR to boot.

I am reminded of a Sienfeld episode where Kramer states that some thing is a
"write off" and Jerry asks if he even knows what it means. If a company
gives away something that is valued @ X, then often they can write it off
but the value of the write off in almost every situation will never exceed
the value of keeping the donation. The rare exceptions are cases where
something can be declared as having more value than it really does have to
the company. Those situations are very rare and would only apply in this
"yellow band promotion" if Nike had made these bands for another reason but
then were unable to use them. Between the time they were found unusable and
when the actual donation is made, you can consider them as having "0" value.
Only in that case would Nike actually profit from then donating them and
declaring a value at higher than zero.

It seems that most of the people talking about this should really know
better and probably do, but they mis-state the situation as a way to attack
"evil" companies like Nike. It is just so hip to identify a few evil
corporations and show what a sensitive conscientious person you are.

Quoted message said:

How much do you think the production costs and airing of only one
commercial costs them?

That is correct. It still costs them plenty to "do the right thing" and they
most likely have a large budget for doing that ever since they became a
favorite target for a large group of critics. BTW, you don't amortize
production costs for one airing unless it is only aired one time. Production
costs are amortized, which means that are distributed over the whole
campaign in which the company uses the production. There are no additional
per airing production costs unless you want to talk about some trivial
expense that is included in the fee paid to the media that is publishing it.

"Dan Connelly" <d_j_c_o_n_n_e_l@i_e_e_e.o_r_g> wrote in message
news:[email hidden]...

Quoted message said:

TritonRider said:

Quoted message said:

From: "AC" [email hidden]

Quoted message said:

Nike makes plenty of money since they basicallly use slave labour to

produce

Quoted message said:

Quoted message said:

Quoted message said:

their products. I havent purchased Nike products in 10 years.

Same here, same reason. Vote your beliefs with your wallet too.
Bill C

The issue is whether one is close to consistent in this behavior with

other companies,

Quoted message said:

or whether one uses a relatively convenient boycott against a single
high-profile company to appease ones conscience.

It's the ubiquitous swoosh that I take exception to, the fact that a Nike ad
no longer has to mention Nike anywhere in the ad, let alone on the product;
the swoosh is enough. In true Naomi Klein fashion, I recognise that Nike
represents everything that is evil in the corporate advertising world,
embedding their filthy symbol in the minds of everyone the world over,
whether they want it or not.

That's why I don't buy Nike.

"Richard Adams" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

Jiyang Chen said:

from those Livestrong bands? Since people appreciate what Nike is

doing

Quoted message said:

Quoted message said:

for the cancer foundation, they'll want to support Nike for what

they're

Quoted message said:

Quoted message said:

doing by buying Nike stuff. Therefore, Nike is not losing money

through

Quoted message said:

Quoted message said:

the 5 million dollar donation. I wonder what happens after they

sold

Quoted message said:

Quoted message said:

all the rest of the 4 million bands. Does Nike get $1 for every

band

Quoted message said:

Quoted message said:

from the people buying them, thinking that the $1 will go to LAF?

Jiyang Chen

As I understand, Nike gave the bands to LAF.org to sell, plus $1M,

then

Quoted message said:

the initial 5M bands ran out and more were made. This would be a
flyspec in their ledgers and probably a nice write off and PR to boot.
How much do you think the production costs and airing of only one
commercial costs them?

In the Nike ads, they say UP TO 5 mil will go to LA cancer foundation.
If they made more than 5 mil bands, where does the money from the sales
go? Nike's pockets?

Quoted message said:

From: Dan Connelly d_j_c_o_n_n_e_l@i_e_e_e.o_r_g

Quoted message said:

The issue is whether one is close to consistent in this behavior with other
companies,
or whether one uses a relatively convenient boycott against a single
high-profile company to appease ones conscience.

I try to do the best I can. Unfortunately it's almost impossible to avoid
doing some business with some of them.
I'm not perfect, and I'm much less likely to get offended quickly than a lot
of people here seem to, so I'm sure that I wouldn't meet their standards.
I do think that individual, or even collective action, outside of governmental
regulation is the way to go other than in completely unmanageable cases. This
leaves it up to people to make their own informed choices not some clown in
Washigton who's taking favors all day.
Bill C

"Chris" <[email hidden]> wrote in message news:<[email hidden]>...

Quoted message said:

"J. Tanoga" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

"Sam" <[email hidden]> wrote in message

news:<[email hidden]>...

Quoted message said:

Quoted message said:

"Jiyang Chen" <[email hidden]> wrote in message
news:[email hidden]...
> from those Livestrong bands? Since people appreciate what Nike is

doing

Quoted message said:

Quoted message said:

> for the cancer foundation, they'll want to support Nike for what

they're

Quoted message said:

Quoted message said:

> doing by buying Nike stuff. Therefore, Nike is not losing money

through

Quoted message said:

Quoted message said:

> the 5 million dollar donation. I wonder what happens after they sold
> all the rest of the 4 million bands. Does Nike get $1 for every band
> from the people buying them, thinking that the $1 will go to LAF?
>
> Jiyang Chen
>

If Nike does not do as it has said, you are free to take them to court.

Why

Quoted message said:

Quoted message said:

would they not do it and risk losing the goodwill of so many potential
customers? I guess some people will always think of corporations as

evil.

Quoted message said:

Quoted message said:

Now who pays your salary?

Well, considering that the yellow bands are often given out for free
and associated with Nike and other corporate marketing materials
without any attachment to LAF fundraising solicitation, I don't see
how the whole promotion does much more than sell brand names...and
Lance's image. I think we are all being taken for a ride here...and
that includes the cancer community.

Dumnbshit, do you know about the LAF? If you do, how is it "taking the
cancer community for a ride" to promote the Lance brand as connected to
cancer awareness?

Well, indeed I do know about the LAF. They have a great message of
hope. Too bad it is being directly used by Lance and his partners to
make money. Nike paid for the cost of the yellow bands (at least
according to the marketing explanation) and then the selling of them
will raise one dollar for the LAF (20 cents goes to administration and
fund-raising and 80 cents to programs). Well, is seems that often the
bands are given away along with other marketing material which
promotes corporate associations with the LAF, Lance himself, and
without any fund-raising at all for LAF. Huh.

When you place that in context with the fact that Lance's Nike
endorsement contract is $8 million a year, and that the LAF has yet to
even raise that much in one year, and Nike gets a marketing stone that
hits both brand awareness and image enhancement at the same time...you
have to wonder.

Rember, despite the great message and commendable efforts on the part
of the LAF, they are in the single digit hundreths of one percent of
the total contribution to cancer awarenes and fight. Lance makes an
enormous amount of money off of this association...more than three
times the LAF's annual fund-raising before admin and fundraising costs
are deducted. The corporations that endorse Lance wouldn't be doing
it if they too didn't make good on that investment. A small, but very
honorable piece of cancer advocacy and hope to the cancer community,
but a huge chunk of millionaire pie for Lance and his endorsers. Don't
get me wrong, I am not demeaning the LAF in any way, just Lance and
company for taking advantage of this association as part of a direct
marketing strategy.

So, how's being taken for a ride? Well, yes, the cancer community is
when they are being directly marketed to by Lance and
company...especially when the bands don't generate a penny for cancer
causes.

"J. Tanoga" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

"Chris" <[email hidden]> wrote in message

news:<[email hidden]>...

Quoted message said:

Quoted message said:

"J. Tanoga" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

"Sam" <[email hidden]> wrote in message

news:<[email hidden]>...

Quoted message said:

> "Jiyang Chen" <[email hidden]> wrote in message
> news:[email hidden]...
> > from those Livestrong bands? Since people appreciate what Nike is

doing

Quoted message said:

> > for the cancer foundation, they'll want to support Nike for what

they're

Quoted message said:

> > doing by buying Nike stuff. Therefore, Nike is not losing money

through

Quoted message said:

> > the 5 million dollar donation. I wonder what happens after they

sold

Quoted message said:

Quoted message said:

Quoted message said:

> > all the rest of the 4 million bands. Does Nike get $1 for every

band

Quoted message said:

Quoted message said:

Quoted message said:

> > from the people buying them, thinking that the $1 will go to LAF?
> >
> > Jiyang Chen
> >
>
> If Nike does not do as it has said, you are free to take them to

court.

Quoted message said:

Quoted message said:

Why

Quoted message said:

> would they not do it and risk losing the goodwill of so many

potential

Quoted message said:

Quoted message said:

Quoted message said:

> customers? I guess some people will always think of corporations as

evil.

Quoted message said:

>
> Now who pays your salary?

Well, considering that the yellow bands are often given out for free
and associated with Nike and other corporate marketing materials
without any attachment to LAF fundraising solicitation, I don't see
how the whole promotion does much more than sell brand names...and
Lance's image. I think we are all being taken for a ride here...and
that includes the cancer community.

Dumnbshit, do you know about the LAF? If you do, how is it "taking the
cancer community for a ride" to promote the Lance brand as connected to
cancer awareness?

Well, indeed I do know about the LAF. They have a great message of
hope. Too bad it is being directly used by Lance and his partners to
make money. Nike paid for the cost of the yellow bands (at least
according to the marketing explanation) and then the selling of them
will raise one dollar for the LAF (20 cents goes to administration and
fund-raising and 80 cents to programs). Well, is seems that often the
bands are given away along with other marketing material which
promotes corporate associations with the LAF, Lance himself, and
without any fund-raising at all for LAF. Huh.

When you place that in context with the fact that Lance's Nike
endorsement contract is $8 million a year, and that the LAF has yet to
even raise that much in one year, and Nike gets a marketing stone that
hits both brand awareness and image enhancement at the same time...you
have to wonder.

Rember, despite the great message and commendable efforts on the part
of the LAF, they are in the single digit hundreths of one percent of
the total contribution to cancer awarenes and fight. Lance makes an
enormous amount of money off of this association...

How do you figure that the LAF is a profit center for Lance? Yes, he
increases his brand equity (which is the main reason corporations get
involved with their name used) but it is not a profit center. IOW, his
benefits are not funded directly from any LAF proceeds. If you know any
different, please explain this.

Quoted message said:

more than three
times the LAF's annual fund-raising before admin and fundraising costs
are deducted. The corporations that endorse Lance wouldn't be doing
it if they too didn't make good on that investment. A small, but very
honorable piece of cancer advocacy and hope to the cancer community,
but a huge chunk of millionaire pie for Lance and his endorsers. Don't
get me wrong, I am not demeaning the LAF in any way, just Lance and
company for taking advantage of this association as part of a direct
marketing strategy.

So, how's being taken for a ride? Well, yes, the cancer community is
when they are being directly marketed to by Lance and
company...

Quoted message said:

especially when the bands don't generate a penny for cancer
causes.

Are you talking about some subset of bands that are given away? You have not
yet made your case.

Nike would make heaps more if they targetted the eBay crowd.
Forget $1 a unit...

"Chris" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

It seems that most of the people talking about this should really know
better and probably do, but they mis-state the situation as a way to

attack

Quoted message said:

"evil" companies like Nike. It is just so hip to identify a few evil
corporations and show what a sensitive conscientious person you are.

Reports have said that they have sold 8 million bands already, which
means a supposed 9 million dollars will go toward LAF. The ads say up
to 5 million will go toward the foundation. What do you make of that?