"Scharffen Berger, a Berkeley company that specializes in premium dark chocolates, will continue making its products as normal but said it will have greater access to resources and growth opportunities by joining forces with Hershey. .... "Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
"Scharffen Berger markets to the refined palate and seeks to be approached like a fine wine. Its best-selling products include bittersweet and extra-dark chocolates. The company has retail stores in Berkeley, San Francisco and New York. Its products also are available in high-end supermarkets."
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive. -- David Arnstein [email hidden]
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive.
Yep. It doesn't hold a candle to Michel Cluizel or Valrhona. It's decidedly one-dimensional. It's the typical American thing -- some rich guys start a company in an area that interests them, learn as much as they can, and hang out a shingle. European chocolatiers have decades of experience, access to growers, etc. There's just no substitute for the kind of knowledge in depth that comes from growing up in what has been a hereditary craft.
Of course, that's what's great about America -- you don't have to apprentice for seven years to become a sushi chef. OTOH that's what's not so great about America -- you eat sushi made by guys who didn't study for seven years to become a sushi chef.
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive.
Yep. It doesn't hold a candle to Michel Cluizel or Valrhona. It's decidedly one-dimensional. It's the typical American thing -- some rich guys start a company in an area that interests them, learn as much as they can, and hang out a shingle. European chocolatiers have decades of experience, access to growers, etc. There's just no substitute for the kind of knowledge in depth that comes from growing up in what has been a hereditary craft.
Of course, that's what's great about America -- you don't have to apprentice for seven years to become a sushi chef. OTOH that's what's not so great about America -- you eat sushi made by guys who didn't study for seven years to become a sushi chef.
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive.
Yep. It doesn't hold a candle to Michel Cluizel or Valrhona. It's decidedly one-dimensional. It's the typical American thing -- some rich guys start a company in an area that interests them, learn as much as they can, and hang out a shingle. European chocolatiers have decades of experience, access to growers, etc. There's just no substitute for the kind of knowledge in depth that comes from growing up in what has been a hereditary craft.
Of course, that's what's great about America -- you don't have to apprentice for seven years to become a sushi chef. OTOH that's what's not so great about America -- you eat sushi made by guys who didn't study for seven years to become a sushi chef.
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive.
Yep. It doesn't hold a candle to Michel Cluizel or Valrhona. It's decidedly one-dimensional. It's the typical American thing -- some rich guys start a company in an area that interests them, learn as much as they can, and hang out a shingle. European chocolatiers have decades of experience, access to growers, etc. There's just no substitute for the kind of knowledge in depth that comes from growing up in what has been a hereditary craft.
Of course, that's what's great about America -- you don't have to apprentice for seven years to become a sushi chef. OTOH that's what's not so great about America -- you eat sushi made by guys who didn't study for seven years to become a sushi chef.
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive.
Yep. It doesn't hold a candle to Michel Cluizel or Valrhona. It's decidedly one-dimensional. It's the typical American thing -- some rich guys start a company in an area that interests them, learn as much as they can, and hang out a shingle. European chocolatiers have decades of experience, access to growers, etc. There's just no substitute for the kind of knowledge in depth that comes from growing up in what has been a hereditary craft.
Of course, that's what's great about America -- you don't have to apprentice for seven years to become a sushi chef. OTOH that's what's not so great about America -- you eat sushi made by guys who didn't study for seven years to become a sushi chef.
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive.
Yep. It doesn't hold a candle to Michel Cluizel or Valrhona. It's decidedly one-dimensional. It's the typical American thing -- some rich guys start a company in an area that interests them, learn as much as they can, and hang out a shingle. European chocolatiers have decades of experience, access to growers, etc. There's just no substitute for the kind of knowledge in depth that comes from growing up in what has been a hereditary craft.
Of course, that's what's great about America -- you don't have to apprentice for seven years to become a sushi chef. OTOH that's what's not so great about America -- you eat sushi made by guys who didn't study for seven years to become a sushi chef.
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive.
Yep. It doesn't hold a candle to Michel Cluizel or Valrhona. It's decidedly one-dimensional. It's the typical American thing -- some rich guys start a company in an area that interests them, learn as much as they can, and hang out a shingle. European chocolatiers have decades of experience, access to growers, etc. There's just no substitute for the kind of knowledge in depth that comes from growing up in what has been a hereditary craft.
Of course, that's what's great about America -- you don't have to apprentice for seven years to become a sushi chef. OTOH that's what's not so great about America -- you eat sushi made by guys who didn't study for seven years to become a sushi chef.
This gives me more confidence in my theory: Scharffen Berger is a sham. Here they are, announcing that they are being acquired by the king of mass market, low quality chocolate, and simultaneously claiming the high end of the market.
I've tasted their packaged goods many times, and I find them lacking. The chocolate has a weird sour (not bitter) taste that is not pleasant.
It is also quite expensive.
Yep. It doesn't hold a candle to Michel Cluizel or Valrhona. It's decidedly one-dimensional. It's the typical American thing -- some rich guys start a company in an area that interests them, learn as much as they can, and hang out a shingle. European chocolatiers have decades of experience, access to growers, etc. There's just no substitute for the kind of knowledge in depth that comes from growing up in what has been a hereditary craft.
Of course, that's what's great about America -- you don't have to apprentice for seven years to become a sushi chef. OTOH that's what's not so great about America -- you eat sushi made by guys who didn't study for seven years to become a sushi chef.
