jsirabella said:Honestly if I were starting a business with this type of device I would target the gym rats, traveler and the spinner to racer person.
This item would work especially well for spinners/gym rats. I used to enjoy spinning when I first started to get into shape and needed cardio to go with my weight training. Sometimes you can not always make the time the classes start and spinning classes only use heart rate if anything to see how you are doing. Also as a gym rat, the only thing you can do on those stupid life cycle machines is either manual or one of the built in programs and just pedal. You have no idea if your are really doing well or not and gives no plan. This could give the gym rat a real cardio plan that could target maybe something like bodyfat reduction (??).
I myself travel alot and especially during race season find it tough to fit in the training. I go from city to city find gyms to work out in but all they have are spinners (if that) but all have life cycle machines. These machines do have watt readings but I find them unaccurate at best. This type of device could work for that person similar to how hunter created erg files for your computrainer.
The last group which I feel may be the most important is the gym rat/spinner/been riding for one year with no direction rider. I myself found when wanting to get into more serious bicycle training that there really is a wall to entry. Info is scattered and bike shops have people selling bikes and giving advice who do not even ride a bike. The serious cyclist who belongs to a team probably does not want to give the info out as it took him years to put it togtether and the clubs which are more about "are you part of the culture or not attitudes". Yes we can all buy the great bikes and the cool clothes but not really much of how to train and get ready for racing. If you could package this item so a person who buys there bike for a few dollars extras can get this device than you have something because he is looking for anything. Ofcourse this is what the boys with the power meter already developed but it is still kind of a secret currently....shhh.
Well this is my humble take on it as I wrote a few business plans in my lifetime but you just need to find your audience. Target the boards and places these people are, especially the gyms...and say the name Lance Armstrong alot, it always gets the people's attention...Lance says...get the idea.😄
-JS
Hey JS,
You have some great insights. I appreciate your taking the time to write them down. With a single post, you have pretty much figured out a good chunk of the thinking we've developed over months. Haha. What sort of work do you do?
I agree with all your comments about gym rats and cardio machines at the gym. Interval training is really at the heart of these machines and so the people who use them should get significant value out of the service. And I particularly liked your comment about packaging the device with bikes and cardio equipment.
In principal, the service should work just as well with power meters as it does with heart rate. Take this power meter for instance:
quarq.usindex.phpOpen ↗
It uses a wireless technology that would allow our special MP3 device, the Swirl, to read data from the Qranium power meter in a similar fashion to the way we read heart rate data from a chest strap.
So how did you break through the training wall you were talking about.
And here's my gratuitous reference to Lance. I actually got to ask Lance question about his recovery from cancer one time when he came to visit a company i used to work for. Our CEO at the time was a competitive triathlete. 😎
- LMB333