Dwayne said:Quoted message said:Sounds like the team has grounds to cancel his contract, or perhaps
even seek restitution.
Yeah, I wish Floyd all the best, but find the timing of these articles
curious. Perhaps he and his agent are trying to drum up public support
in the event of a contract dispute...Or are they seeking to defend an
anticipated fade in the Tour? Again, I hope Floyd has a successful
operation and can return to cycling.
Revelation of Landis' condition will no doubt help, if Landis
fades from contender status at this year's TdF. Landis is a strong
rider, and despite the need for a hip replacement, other teams would
probably be glad to hire him. As long as Floyd hasn't used doping, I
expect that Phonak will not have much to dispute with him. His
performance since signing with Phonak has been reasonably successful,
not even taking into account his hip injury.
It is more likely that this is a Public Relations gambit, that is
being played to enhance his marketability, especially in mainstream US
culture. Now (assuming that he manages to win the TdF this year) there
are 3 synergistic "hooks" that make the Landis story compelling to the
media:
1) Landis has won the Tour de France. America loves a winner.
2) Landis comes from a Mennonite background. Nice human interest angle,
with a backstory on the psychological struggle and sacrifices needed to
break with the Mennonite community, and enter "The World"
3) Landis overcomes a painful, career-threatening injury. Obviously not
as dramatic (or as marketable) as Lance's struggle against cancer.
There isn't going to be any "Hip Replacement" awareness bracelets. But
to have any chance of creating a strong "brand" of oneself in the MSM,
an American Pro Cyclist must demonstrably overcome adversity. Merely
winning the TdF is simply not enough for iconic status.
Tyler Hamilton had been finessing his image, by pumping up the
"cute" angle, associated with the Tugboat narrative, where his dog was
practically a full-fledged member of the family. Tyler and Tugboat
would have gone over well on Leno. Sure beats having to sport a
ridiculous beard, a la Alexi Lalas.