roundsquare1 said:If OLN doesn't broadcast or any other network broadcast the race than the average fan will lose interest...
I believe that OLN has a contract to continue their coverage for a few more years. There's no guarantee that they will provide such wall-to-wall coverage as in the past few years, but the TDF has been good to OLN so I think they will try to make the best of it even without the benefit of having an American as the favorite to win. Also, people will in tune in just to see Phil, Paul, Bobke and Kirsten. 😄
However, let's keep in mind that in the big scheme of things, OLN's viewership for the Tour is fairly modest:
( news.yahoo.comnc:786; ylt=AhWfMJ6rSoTZDL3 qSPda9miMhkF; ylu=X3oDMTBiMW04NW9mBHNlYwMlJVRPUCUlOpen ↗ )
This year, an average audience of 607,250 watched OLN's 23 days of live coverage of the Tour.
This is about half the audience of a summertime made-for-TV junk sports show such as "NFL Quarterback Challenge" 🙄
( tv.zap2it.com1,1002,272|||sports,00.htmlOpen ↗ )
On a global scale, the American audience for the Tour is literally a drop in the bucket:
The Tour de France is the world’s most popular cycling event. It has a worldwide TV audience of 2 billion viewers, is watched on 78 channels in 170 countries and merits 2,400 hours of dedicated TV coverage....
( globecast.comTour de France 2004.htmOpen ↗ )
As you can see, Americans make up less than 1% of the total worldwide audience. Having said that though, there's no doubt that the Tour organizers are very eager to have US coverage of the Tour because of the sponsorship opportunities offered by the American market.
In sum, my point is that the Tour has always been a BIG deal in France and in Europe. It is now a much bigger deal in the US and worldwide than it was 25-30 years ago, but with or without Lance and with or without American TV coverage, the Tour goes on and remains the single biggest annual sports event in the world.