Might've been this, ripped off from Tour Magazine:
They first put Uwe Peschel on a 'normal' road bike
Required output (watts) to sustain 45kph.
Stevens San Remo bike with hands on hoods: 465 Watts
Same bike, hands down on the drops: 406 watts
Same bike, Easton Aeroforce aero bars: 369 Watts
Same bike Triathlon position (5.5 cm lower bar, saddle forwards): 360 Watts
Same as above, with 2 carbon Tri-spoke wheels: 345 Watts
Cervelo Tri bike + Tri spoke wheels: 328 Watts
Cervelo Tri bike + Tri spoke front + disk rear wheel : 320 w
Same as above with Giro aero helmet: 317
Same as above with speed suit: 307
ALSO.......
According to the "Great Wheel Test", some 'aero' wheels are only 5 to 10 watts more efficient than a $200 pair of Mavic Aksiums! According to the Kreuzotter calculator, 10 watts, at or around 30mph, provides a speed increase of 0.3mph on flat roads. If an aero wheel is 20 watts more efficient than a 'normal' wheel (32 spokes) at the same speeds, that's about a 0.5mph increase.
http://www.kreuzotter.de/english/espeed.htm
There are obviously other benefits with good wheels, such as stiffness and hub quality, but I reckon it's the aerodynamics that gives the real, quantifiable speed difference.
http://www.rouesartisanales.com/article-4934445.html
..............................."watts absorbed at 50kph"
Zipp 808....................................18.1
Ritchey WCS Carbon....................19.3
HED Hed 3.................................19.7
Vuelta Carbon Pro WR..................20.8
Easton Tempest II Carbon............21.6
CKT Splendor.............................21.7
Mavic Cosmic Carbone SL.............21.9
Shimano WH-7801 Carbon 50........22.9
Campagnolo Bora G3....................23.0
Rose Aerospoke..........................23.0
Corima Turbospoke .....................23.1
Bntrga Race X Lite Crbn aero........23.4
Fulcrum Racing Speed..................23.7
Gipiemme Carbon 5-5...................24.1
Tune Olympic Gold 2005...............24.1
Shimano WH-7801 Carbon............24.4
FRM FL-R 23 SD Aerolight.............24.6
Corima Aero...............................24.7
Lightweight Obermayer................24.8
Xentis Mark 1.............................25.0
Citec 3000S Aero........................25.5
Shimano WH-R560.......................26.1
Lightweight Ventoux/Standard.......27.3
Campagnolo Eurus.......................27.8
Tune Skyline 2006.......................28.1
FSA RD-600................................28.7
Mavic Aksium Race.......................30.0
Citec 3000S................................30.6
Ambrosio X-Carbo........................31.5
Campagnolo Hyperon....................32.1
Mavic Ksyrium ES........................33.2