That makes sense.
You know, I could have *sworn* I saw some generic sucralose packets in a
restaurant a couple of months ago. They were yellow (just like the branded
Splenda packets), but the labeling was different. I didn't look at them very
closely, since I was drinking Diet Coke that day. I'll have to keep my eyes
peeled from now on.
I hope you get your wish!
Laura
"Max Hollywood Harris" <[email hidden]> wrote in message
news:[email hidden]...
Quoted message said:Laura wrote:
What I would *really* like to try is a soft drink sweetened with a
blend of
Splenda and aspartame, heck maybe some ace-K, too. But I bet the
sweeteners'
manufacturers wouldn't allow them to be combined in the same product,
since
they are competitors.Hollywood responds:
This is only really an issue if they use a "Branded Ingredient" (aka
Splenda, or Nutrasweet, the original BI). If they just use sucralose,
they can blend all they like.We did a case about Nutrasweet (and Monsanto's crushing of the Holland
Sweetener Corporation) in my Competitive Industries class. It turns out
that blending sweeteners generally gives a better result than any pure
artificial sweetener. I think this is what was behind Coke C2 (I think
it was Ace-K and Sugar), and the current crop of Ace-K and Aspartame
diet bevs. But, the maker of the Blended Ingredient (in Nutrasweet,
Monsanto, in Splenda, I forget who makes that) will try to create a
brand name (think Intel Inside) around the ingredient, a strategy that
doesn't allow for blending. As soon as someone generic gets setup
making Splenda (I suspect it's off-patent since it's been around almost
as long as NutraSweet, which is way off patent), and enough people
start thinking of Splenda as sucralose rather than Splenda (think
aspartame vs. NutraSweet), then Coke & Pepsi will no longer feel the
need to have the Splenda logo on the can, and we can get a nice Ace-K,
Aspartame, Sucralose blended cola (hopefully with vanilla), and we can
all fight the addicition to caffeine and the Citric Acid stalls
together ;-)Here's my wish: Caf-Free, Diet Vanilla Coke with a blend that makes it
taste just like the sugar version without any sugar.-Hollywood.