In article <[email hidden]>,
modom said:From today's NY Times:
"Gerry Thomas, who designed clever packaging for a frozen meal and
called it the TV dinner, died on Monday in Phoenix, Ariz. He was 83.
The cause was cancer, his wife, Susan Mills Thomas, said.
In the early 1950's, Mr. Thomas was a salesman for C. A. Swanson &
Sons, a frozen food company in Omaha. The company found itself one
year with an oversupply of turkeys, so many that they were piled
aboard refrigerated railroad cars and were being shuttled around to
keep them cool.
Mr. Thomas happened to have visited the food kitchen of Pan American
Airways. He noticed the aluminum trays used for the airline meals and
asked for a sample. During his flight home, he tinkered with the
sample, designing a three-compartment tray.
"I spent five years in the service, so I knew what a mess kit was," he
said in a 1999 Associated Press interview. "You could never tell what
you were eating because it was all mixed together."
First sold in 1954, just as television was becoming the dominant
family pastime, the Swanson TV Dinner was packaged in a box designed
to look like a TV screen. Swanson's first TV dinner consisted of
turkey, cornbread dressing and gravy, buttered peas and sweet
potatoes."
Swanson TV Dinners put New Jersey's Camden County on the map! I live a
few miles from the Campbell's World HQ. Campbell's was the company that
invented the Swanson TV dinners, in addition to its more famous line of
canned soups and its all based in my humble community. When Campbell's
and Pinnacle Foods (who bought out the TV dinner line a few years ago)
celebrated the Swanson TV dinner's 50th anniversary three years ago,
news about it was all over the local newspapers. As a result, I learned
a lot more about the history of this humble consumer product than I ever
bargained for!
I remember when I was a kid in the '60's when my mom would sometimes
make me a Swanson TV dinner when I came home from school for lunch. At
that time, the large TV dinners came with Campbell's vegetable soup in
one of the compartments. Removing the hot aluminum TV dinner tray from
the oven without spilling the soup was always a challenge for my mom or
me.
As I recall, the original turkey TV dinner is the still the most popular
variety, but I like the meat loaf and fried chicken TV dinners better. I
haven't eaten a TV dinner in quite some time, but I am tempted to buy
one tonight for dinner in honor of Gerry Thomas' passing. In fact, the
meat loaf TV dinner gave rise to my preference to eat chocolate brownies
with Heinz ketchup. The thin tomato sauce from the meat loaf would
almost always boil over into the compartment that held the brownie. I
would eat the brownie anyway and it was good with that thin tomato sauce
on it. This gave me the idea to try eating that brownie with ketchup,
and the rest was history.