1. By winning the TDF, he has inreased the profile of cycling in the U.S., thus leading to more media coverage of the sport. Actually, its more like he has increased the media coverage of the TDF, or more accurately, coverage of Lance Armstrong at the TDF. But anyway, I’ll take what I can get.
2. He is not a child molester. As far as we know.
3. His ridiculous comments to [censored] Pound made me more aware of WADA’s activities and efforts to control doping. Go WADA!!
4. He is banging a rock star. Cool.
5. He is banging a rock star, raising the profile of cycling in the U.S., and possibly leading to more media coverage of the sport (or rather of the TDF, or rather of LA at the TDF). See Item #1.
6. His amazing cancer recovery to becoming the TDF champion story has redeemed the TDF after the horrible scandals of the 1998 tour threatened to destroy the reputation of the tour.
7. He is a billiant media strategist having cast a beautiful mythology around his “all-american - poor kid - overcoming cancer - scoring blond trophy wife - scoring beautiful blond offspring despite no testicles - TDF champion - banging a rock star” life. Its an inspring story for all the little childrens. See? If you work hard enough and are genetically gifted with a high VO2 max, you too can overcome cancer and bag Sheryl Crow even without testicles!
8. He does a convincing job as a boxer in that very cool Nike commercial.
9. He hasn’t killed anyone. Yet.
10. Will probably manage to finish his career without the taint of drug scandal and without having failed a doping test. Thus maintaining some integrity for a sport increasing dogged by scandals.